Skip to content

Vitamin C Serum

Maybe

An estimated 0.2% of orders come back. But the average product has 10,997 reviews to catch up to, so Vitamin C Serum is a Maybe.

Flapen Score
55
55 / 100
Top 15% of 1,260 Kosmetik niches · +8 vs the category median of 47
Market size
€597K/yr668K searches / yr
90-day growth
-4.7%search demand this quarter
Competition
62%top-5 click share · 17 brands · 128 sellers

Flapen Score

Vitamin C Serum against its category

The dotted line is the Kosmetik average. Past it, Vitamin C Serum is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin C Serum market on Amazon at a glance

Shoppers on Amazon Germany searched for Vitamin C Serum 668K times last year and spent an estimated €597K. The top 5 brands take 71% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 668K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €597K a year.

Searches, last 12 months
668K
Growth, 90 days vs prior 90
-4.7%
Conversion, latest week
6.0%
Market size, estimated
€597Ka year
Peak month
March1.6× the quietest month
Top search term
vitamin c serum382K searches a year

02 · Price

A sale here is worth €14.85.

Listings sell for €14.85 on average, from €6.64 to €33.00. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At €14.85 that is €19K to €22K a year per listing.

Average price
€14.85under the $15 to $100 sweet spot
Price range
€6.64–€33.00
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
€19K–€22K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #90 within Gesicht. It carries 10,997 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#90in Gesicht
Average rating
4.37 starsAmazon Germany average 4.37 stars
Average reviews
10,997per listing
Listings tracked
22

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
47 months

Products

Top Vitamin C Serum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

128

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

62%

Top 20: 98%

Open market

25%

  • Brand 121%
  • Brand 217%
  • Brand 316%
  • Brand 412%
  • Brand 56%
  • Brand 64%

Demand

Vitamin C Serum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Vitamin C Serum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitamin c serum382K/yr
  • vitamin c serum gesicht75K/yr
  • geek and gorgeous c glow28K/yr
  • vitamin c gesicht19K/yr
  • vitamin c serum hochdosiert17K/yr
  • the ordinary vitamin c15K/yr
  • geek & gorgeous c-glow11K/yr
  • vit c serum13K/yr
  • garnier vitamin c serum17K/yr
  • serum vitamin c12K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin C Serum

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”
22%of negative reviews mention “Allergien”
0.2%of orders come back
“Allergie”
A buyer, on “Allergien”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Vitamin C Serum questions

Answered from the same tracked data.