Skip to content

Korean Sunscreen

Korean Sunscreen clears our launch bar: a $869K/yr market growing +46.8% this quarter with returns at 0.1%.

Flapen Score

58
Launch it

Top 8% of 1,260 Kosmetik niches · +11 vs the category median of 47

Market size 75Growth 67Conversion 59Competition 56Returns 99Price range 64Avg price 66Brand share 6Review moat 25Quality gap 37
This niche Category average · 1,260 niches

Is Korean Sunscreen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Korean Sunscreen is a €869K/yr Amazon Germany market (1.2M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun. Verdict: Launch it — 58/100.

Korean Sunscreen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +46.8% over the last 90 days and 5.1% of searches end in a purchase.

€869K

revenue / yr

Units sold / yr80K
Search volume / yr+46.8%1.2M
Conversion rate5.1%
Avg price€13.96

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers8 · 146
Top-5 product click share51%
Open market2%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 31 products

Sponsored placement84%
New entrants (1y)5· 5 succeeded
Avg rating4.5★
Avg reviews4,309

Top Korean Sunscreen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

€0€26K€52K€78K€104K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

146

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

51%

Top 20: 90%

Open market

1%

  • Beauty of Joseon70%
  • SKIN100413%
  • COSRX9%
  • ROUND LAB5%
  • Geek & Gorgeous2%
  • PURITO1%
  • Open — no brand owns it (2 brands, 1%)

Korean Sunscreen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR5.1%Products31Brands8Top 5 Brands98%OOS Rate0.0%Rating4.5★Reviews4,309Avg BSR#57
50K30KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.4×

Top Korean Sunscreen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • beauty of joseon627K/yr
  • beauty of joseon sunscreen184K/yr
  • centella sunscreen62K/yr
  • geek and gorgeous sonnenschutz25K/yr
  • transparent lab100K/yr
  • korean sunscreen51K/yr
  • spf 50 face cream37K/yr
  • cosrx sunscreen20K/yr
  • beauty of joseon relief sun spf5014K/yr
  • round lab sunscreen20K/yr

What reviews say buyers love and hate about Korean Sunscreen

What buyers mention most, as a share of all reviews.

What buyers love

67% of reviews
Eignung für Mischhaut14%

Beste UV/ Sonnenschutzcreme fürs Gesicht

Saugfähigkeit10%

Erster Eindruck: angenehm aufzutragen, zieht rasch ein, riecht (fast) neutral

Qualität insgesamt9%

Super Produkt

Eignung für trockene Haut7%

Sehr verträglicher Moisturizer

Feucht/Trocken6%

Solidier Moisturizer

What buyers complain about

47% of reviews
Allergien14%

bekomme oft Sonnenallergie

Geruch7%

Geruch

Funktionalität insgesamt5%

wirkt nichts

Preis-Leistungs-Verhältnis5%

Schade, bei dem Preis

Eignung für trockene Haut4%

Nichts für unreine oder sensible Haurt

Korean Sunscreen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
9%
2Preis-Leistungs-Verhältnis
8%
3Gesamtgröße
7%
4Eignung für Mischhaut
7%
5Geruch
5%

Common Korean Sunscreen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Korean Sunscreen 58/100 on Amazon Germany — Launch it. The niche generates €869K/yr across 31 tracked products. 5 of 5 products launched in the last 360 days are still selling. Search demand moved +46.8% over the last 90 days.
Search demand for Korean Sunscreen on Amazon Germany peaks in May–Jun, where the busiest month runs 2.4× the quietest.