korean sunscreen
Launch itA $869K/yr market growing +46.8% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Market size
Great€869K€869K/yr · 1.2M searches
Growth
Good+46.8%90-day search growth — must beat 0% to launch
Avg price
Good€13.96avg listing price — sweet spot $15–$100
Price range
Good€7.00–€29.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,308.71avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, korean sunscreen is a €869K/yr Amazon Germany market (1.2M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun. Verdict: Launch it — 58/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 60K–80K
- avg 2,500–3,000/product
- Revenue / yr
- €838K–€1.1M
- units × avg price
- Launch success
- 100%
- 5 of 5 new (360d)
- Conversion rate
- 5.1%
- Avg BSR
- #57
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 84%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 162 days
Competition
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
146
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
51%
Top 20: 90%
Open market
1%
- Beauty of Joseon70%
- SKIN100413%
- COSRX9%
- ROUND LAB5%
- Geek & Gorgeous2%
- PURITO1%
- Open — no brand owns it (2 brands, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +46.8% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 2.4×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beauty of Joseon Rice Probiotics Sunscreen Spf 50+ Sunscreen avec extraits de riz.
Beauty of Joseon€13.814.6★6,742 rev
Beauty of Joseon Relief Sun Set(2pack) (50ml 1.69fl.oz)
Beauty of Joseon€23.414.6★12,155 rev
Beauty of Joseon Relief Sun Aqua-Fresh Rice + B5 | Korean Skincare Kein Weißer Schleie Leichte sonnencreme gesicht SPF 50+ PA++++ 50ml
Beauty of Joseon€12.004.6★3,412 rev
Beauty of Joseon Relief Sun Rice + Probiotics | Korean Skincare Koreanische Kosmetik Kein Weißer Schleier Hydratisierende Sonnencreme Gesicht SPF 50+ PA++++ 50ml
Beauty of Joseon€11.214.6★12,166 rev
COSRX Ultra-Leichte Unsichtbare Sonnencreme LSF 50 Transparenter Sonnenschutz mit Hyaluronsäure Kein Weißer Schleier Nicht fettend Starker UV-Schutz Sonnenpflege Koreanische Sunscreen 50 ml
COSRX€11.124.5★2,140 rev
Newest
by launch date
Geek & Gorgeous Zero Feel SPF 50 Tägliches Sonnenschutzmittel Leichte nicht-fettige Formel mit Breitband-Schutz SPF 50 & UVA-PF 30 Für alle Hauttypen inkl. empfindliche Haut Alkoholfrei 75ml
Geek & Gorgeous€11.498 rev
Beauty of Joseon Glow Essential Set-Amazon Exclusive: Relief Sun 50ml Dynasty Cream 30m Glow Serum Korean Skin Care Gift Sets Skin Care Sets for Women and Men
Beauty of Joseon€29.4253 rev
Beauty of Joseon Revive Firming Moisturizer Ginseng Ceramide + Fermented Retinol for Dry Sensitive Skin Korean Skincare for Women and Men 60ml
Beauty of Joseon€18.86458 rev
Neutrogena Ultra Sheer Unsichtbares Oil Control Sonnenschutzfluid LSF50+ (50ml) sehr hoher UVA/UVB-Schutz 12h Anti-Glanz-Effekt nicht fettend wasserfest für empfindliche Haut
Neutrogena€10.2677 rev
Round Lab Birch Juice Moisturizing Mild-Up Sunscreen 50 ml
ROUND LAB€15.0370 rev
Trending
90-day click momentumBeauty of Joseon Glow Essential Set-Amazon Exclusive: Relief Sun 50ml Dynasty Cream 30m Glow Serum Korean Skin Care Gift Sets Skin Care Sets for Women and Men
Beauty of Joseon€29.424.6★
Geek & Gorgeous Zero Feel SPF 50 Tägliches Sonnenschutzmittel Leichte nicht-fettige Formel mit Breitband-Schutz SPF 50 & UVA-PF 30 Für alle Hauttypen inkl. empfindliche Haut Alkoholfrei 75ml
Geek & Gorgeous€11.494.8★
Neutrogena Ultra Sheer Unsichtbares Oil Control Sonnenschutzfluid LSF50+ (50ml) sehr hoher UVA/UVB-Schutz 12h Anti-Glanz-Effekt nicht fettend wasserfest für empfindliche Haut
Neutrogena€10.264.8★
Round Lab Birch Juice Moisturizing Mild-Up Sunscreen 50 ml
ROUND LAB€15.034.3★
Geek & Gorgeous HYDRATION STATION - Leichte erfrischende Gelcreme - Pflege Creme mit Glycerin und Ectoin - für normale fettige und Mischhaut - 50ml
Geek & Gorgeous€7.004.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beste UV/ Sonnenschutzcreme fürs Gesicht”
“Erster Eindruck: angenehm aufzutragen, zieht rasch ein, riecht (fast) neutral”
“Super Produkt”
“Sehr verträglicher Moisturizer”
“Solidier Moisturizer”
“Hat leichte Texturen”
“Leichte Sonnenpflege mit starkem Oil-Control-Effekt”
“Super Gesichtscreme, sehr weich und angenehm auf der Haut, zieht schnell ein und macht ein frisches Hautbild”
“Super Feeling”
“Verleiht Glow”
What buyers complain about
“bekomme oft Sonnenallergie”
“Geruch”
“wirkt nichts”
“Schade, bei dem Preis”
“Nichts für unreine oder sensible Haurt”
“bleibt etwas am Stick selbst hängen.”
“Nicht für akne neigende Haut”
“klebriges, öliges Hautgefühl.”
“Klebrig und ölig”
“Verbrennt die Haut, wirkt nichts”
Top return reasons
Common questions
- Is korean sunscreen profitable to sell on Amazon Germany?
- The niche generates €869K/yr across 31 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +46.8%. Flapen's verdict: Launch it (58/100).
- How competitive is the korean sunscreen niche?
- 8 brands and 146 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in korean sunscreen?
- Top complaints mined from reviews: Allergien, Geruch, Funktionalität insgesamt. The return rate is 0.1%.
- When does demand for korean sunscreen peak?
- Demand peaks in May–Jun; the busiest month runs 2.4× the quietest.
- What does it cost to enter the korean sunscreen niche?
- Listings span €7.00–€29.42; the average listing price is €13.96 (sweet spot $15–$100). The average incumbent carries 4,309 reviews — the moat a new listing must climb.
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