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Herren Geschenkset

Maybe

An estimated 0.2% of orders come back. But the top 5 brands take 96% of clicks, so Herren Geschenkset is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 1,260 Kosmetik niches · +9 vs the category median of 47
Market size
€653K/yr647K searches / yr
90-day growth
-17.6%search demand this quarter
Competition
33%top-5 click share · 11 brands · 86 sellers

Flapen Score

Herren Geschenkset against its category

The dotted line is the Kosmetik average. Past it, Herren Geschenkset is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Herren Geschenkset market on Amazon at a glance

Shoppers on Amazon Germany searched for Herren Geschenkset 647K times last year and spent an estimated €653K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 647K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €653K a year.

Searches, last 12 months
647K
Growth, 90 days vs prior 90
-17.6%
Conversion, latest week
4.9%
Market size, estimated
€653Ka year
Peak month
December8.9× the quietest month
Top search term
rituals männer139K searches a year

02 · Price

A sale here is worth €20.48.

Listings sell for €20.48 on average, from €1.98 to €70.42. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At €20.48 that is €5K to €10K a year per listing.

Average price
€20.48inside the $15 to $100 sweet spot
Price range
€1.98–€70.42
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
€5K–€10K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #164 within Baden & Körperpflege. It carries 797 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
60%
Out of stock, average day
2.1%
Average rank
#164in Baden & Körperpflege
Average rating
4.60 starsAmazon Germany average 4.37 stars
Average reviews
797per listing
Listings tracked
52

04 · Newcomers

12 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
12Amazon's first-year sales bar
Average brand age
41 months

Products

Top Herren Geschenkset products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

11 rising

Sellers

86

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

33%

Top 20: 73%

Open market

3%

  • Brand 165%
  • Brand 225%
  • Brand 34%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (5 brands, 3%)

Demand

Herren Geschenkset search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.9×

Search terms

Top Herren Geschenkset search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rituals männer139K/yr
  • rituals geschenkset männer81K/yr
  • kneipp duschgel männer38K/yr
  • rituals herren57K/yr
  • rituals men47K/yr
  • pflegeset männer44K/yr
  • rituals homme30K/yr
  • herren set13K/yr
  • kneipp men16K/yr
  • rituals männer geschenkset14K/yr

Reviews and returns

What reviews say buyers love and hate about Herren Geschenkset

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Geruch”
32%of negative reviews mention “Geruch”
0.2%of orders come back
“die aroma mischung passt nicht gut”
A buyer, on “Geruch”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Herren Geschenkset questions

Answered from the same tracked data.