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Augenpads

Augenpads shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look

Top 8% of 1,260 Kosmetik niches · +11 vs the category median of 47

Market size 77Growth 15Conversion 78Competition 53Returns 99Price range 34Avg price 37Brand share 70Review moat 49Quality gap 57
This niche Category average · 1,260 niches

Is Augenpads profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Augenpads is a €968K/yr Amazon Germany market (1.2M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Mar–Nov. Verdict: Worth a look — 58/100.

Augenpads: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -20.9% over the last 90 days and 7.7% of searches end in a purchase.

€968K

revenue / yr

Units sold / yr150K
Search volume / yr-20.9%1.2M
Conversion rate7.7%
Avg price€10.48

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers22 · 96
Top-5 product click share53%
Open market37%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement78%
New entrants (1y)9· 7 succeeded
Avg rating4.4★
Avg reviews1,565

Top Augenpads products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

€0€48K€97K€145K€194K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

96

Top-5 brand share

63%

Top 20: 98%

Top-5 click share

53%

Top 20: 93%

Open market

32%

  • COSRX16%
  • BLOOMORA14%
  • YEAUTY14%
  • Schaebens13%
  • NEWGO6%
  • Tiepetly5%

Augenpads demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR7.7%Products27Brands22Top 5 Brands63%OOS Rate3.7%Rating4.4★Reviews1,565Avg BSR#22
35K25KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Nov · busiest ÷ quietest = 1.8×

Top Augenpads search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • augenpads662K/yr
  • eye patches181K/yr
  • augenpads gegen augenringe90K/yr
  • eye pads38K/yr
  • augenpads gegen falten20K/yr
  • augenpads gegen tränensäcke24K/yr
  • augen pads27K/yr
  • schaebens augenpads28K/yr
  • augenpads hyaluron30K/yr
  • augen patches11K/yr

What reviews say buyers love and hate about Augenpads

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Qualität insgesamt21%

Super Produkt

Feucht/Trocken12%

Yeauty deep hydration rye pad mask

Komfort insgesamt12%

Angenehme Augen Pads

Preis-Leistungs-Verhältnis7%

Für den Preis super

Eignung für trockene Haut6%

Schon nach der ersten Anwendung fühlte sich die Haut unter den Augen erfrischt, glatter und deutlich hydratisiert an

What buyers complain about

62% of reviews
Griff20%

Verrutschen

Feucht/Trocken7%

Die Augenpartie sah danach nicht wesentlich frischer oder hydratisierter aus

Allergien7%

Brennt auf der Haut

Preis-Leistungs-Verhältnis7%

Geldverschwendung

Gesamtgröße5%

Passform unzureichend, Qualität sehr gut

Augenpads return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Griff
12%
2Feucht/Trocken
12%
3Funktionalität insgesamt
11%
4Gesamtgröße
10%
5Auslaufsicher
9%

Common Augenpads questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Augenpads 58/100 on Amazon Germany — Worth a look. The niche generates €968K/yr across 27 tracked products. 7 of 9 products launched in the last 360 days are still selling. Search demand moved -20.9% over the last 90 days.
Search demand for Augenpads on Amazon Germany peaks in Mar–Nov, where the busiest month runs 1.8× the quietest.