Is augenpads profitable to sell on Amazon Germany?

The niche generates €968K/yr across 27 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is -20.9%. Flapen's verdict: Worth a look (58/100).

How competitive is the augenpads niche?

22 brands and 96 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in augenpads?

Top complaints mined from reviews: Griff, Feucht/Trocken, Allergien. The return rate is 0.1%.

When does demand for augenpads peak?

Demand peaks in Mar–Nov; the busiest month runs 1.8× the quietest.

What does it cost to enter the augenpads niche?

Listings span €0.74–€22.42; the average listing price is €10.48 (sweet spot $15–$100). The average incumbent carries 1,565 reviews — the moat a new listing must climb.

augenpads

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Market size

Great€968K

€968K/yr · 1.2M searches

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,564.63

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay€10.48

avg listing price — sweet spot $15–$100

Price range

Okay€0.74–€22.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-20.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, augenpads is a €968K/yr Amazon Germany market (1.2M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Mar–Nov. Verdict: Worth a look — 58/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

augenpads market data

Units sold / yr: 125K–150K; avg 3,000–4,000/product
Revenue / yr: €1.3M–€1.6M; units × avg price
Conversion rate: 7.7%
Avg BSR: #22
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 3.7%
Avg brand age: 34 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

63%

Top 20: 98%

Top-5 click share

53%

Top 20: 93%

Open market

32%

COSRX16%
BLOOMORA14%
YEAUTY14%
Schaebens13%
NEWGO6%
Tiepetly5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.9% search growth over the last 90 days.

Peak months: Mar, Nov · busiest ÷ quietest = 1.8×

Open Trend

Top augenpads search terms

augenpads662K/yr -21.6%6.5% conv.
eye patches181K/yr -9.7%4.0% conv.
augenpads gegen augenringe90K/yr -27.5%7.7% conv.
eye pads38K/yr -25.8%5.0% conv.
augenpads gegen falten20K/yr +64.6%7.1% conv.
augenpads gegen tränensäcke24K/yr -35.2%7.3% conv.
augen pads27K/yr -19.9%5.8% conv.
schaebens augenpads28K/yr -37.3%5.3% conv.
augenpads hyaluron30K/yr -56.4%6.0% conv.
augen patches11K/yr +14.5%3.9% conv.

All search terms

Top augenpads products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

COSRX Pink Peptide Collagen Hydrogel Augenpads mit Koffein gegen Augenringe vermindert das Volumen von Tränensäcken und Schwellungen Anti-Falten Eye Patches Korean Skincare 60 Stück

COSRX€15.934.3★4,130 rev

BLOOMORA Gemischte Augenpads (30 Paare) - Eye Pads mit Niacinamid & Hyaluron - Augenpads Gegen Augenringe - Augenringe Entfernen - Eye Patches

BLOOMORA€8.014.4★4,030 rev

Schaebens Kollagen Boost Hydrogel Augen-Pads 60 Stück für 30 Anwendungen für einen sofortigen Feuchtigkeits-Boost und einen frischen Glow mit Kollagen Cica und Hyaluronsäure

Schaebens€5.234.3★305 rev

NEWGO 20 Paar Augenpads Eye Mask Hyaluronsäure Kollagen mit Hyaluron Vitamin E- gegen Augenringe Tränensäcke Falten Dunkle Kreise & Puffiness (Blau)

NEWGO€11.594.3★14,864 rev

Augenpads 60 Pcs Eye Pads Kollagen Augenpads gegen Augenringe mit Aloe Vera Hyaluronsäure Augenmaske Augenringe Entfernen Falten Tränensäcke Puffiness (grün)

Tiepetly€8.064.4★1,003 rev

Newest

by launch date

Beauty of Joseon Revive Under Eye Patch Augenmaske Augenpads gegen Schwellungen und Augenringe 60 Stück (30 Paare)

Beauty of Joseon€16.51828 rev

2mo ago

Biodance Collagen Peptide Augenpads Anti-Falten-Pads für Gesicht und Lachfalten Augenmaske gegen feine Linien Tränensäcke und Falten koreanische Hautpflege (60 Stück)

BIODANCE€19.561,483 rev

3mo ago

60 Pcs Augenpads Augenpads Gegen Augenringe mit Hyaluronsäure & Collagen Anti Aging Augenmaske mit Kühlend Feuchtigkeit Ideal für Empfindliche Haut

Prety€9.0678 rev

6mo ago

Aloe Vera Augenpads gegen Augenringe und Tränensäcke Kühlende Hydrogel Under Eye Patches mit feuchtigkeitsspendenden Gel Pads gegen müde Augen

Nexkayee€7.8541 rev

7mo ago

60 Stück Goldene Hydrogel Augenpads gegen Augenringe eye patches für Unter den Augen Kühlende Eye Pads für einen Glatteren Look Augenmaske für Tränensäcke Einfache Anwendung.

Punta Belleza€11.76182 rev

8mo ago

What buyers say about augenpads

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt21%

“Super Produkt”

Feucht/Trocken12%

“Yeauty deep hydration rye pad mask”

Komfort insgesamt12%

“Angenehme Augen Pads”

Preis-Leistungs-Verhältnis7%

“Für den Preis super”

Eignung für trockene Haut6%

“Schon nach der ersten Anwendung fühlte sich die Haut unter den Augen erfrischt, glatter und deutlich hydratisiert an”

Einfache Anwendung3%

“Prima anzuwenden”

Weiches Gefühl3%

“Sind super soft”

beworben Vs Tatsächliches Produkt3%

“Was ich wollte”

Benutzerfreundlichkeit3%

“Einfache Handhabung”

Eignung für Mischhaut3%

“Sehr angenehm auf der Haut”

What buyers complain about

Griff20%

“Verrutschen”

Feucht/Trocken7%

“Die Augenpartie sah danach nicht wesentlich frischer oder hydratisierter aus”

Allergien7%

“Brennt auf der Haut”

Preis-Leistungs-Verhältnis7%

“Geldverschwendung”

Gesamtgröße5%

“Passform unzureichend, Qualität sehr gut”

Qualität insgesamt4%

“Qualität ungenügend”

Benutzerfreundlichkeit3%

“Anwendung braucht etwas Übung”

Form/Stil3%

“seltsame Form und sehr dünn”

Dicke3%

“seltsame Form und sehr dünn”

Haftung/Klebrigkeit3%

“Haftung: Pads halten nicht gut”

Top return reasons

Griff12%

Feucht/Trocken12%

Funktionalität insgesamt11%

Gesamtgröße10%

Auslaufsicher9%

beworben Vs Tatsächliches Produkt7%

Qualität insgesamt6%

Haftung/Klebrigkeit5%

Inhaltsstoffe – insgesamt3%

Produktzustand3%

Common questions

Is augenpads profitable to sell on Amazon Germany?: The niche generates €968K/yr across 27 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is -20.9%. Flapen's verdict: Worth a look (58/100).
How competitive is the augenpads niche?: 22 brands and 96 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in augenpads?: Top complaints mined from reviews: Griff, Feucht/Trocken, Allergien. The return rate is 0.1%.
When does demand for augenpads peak?: Demand peaks in Mar–Nov; the busiest month runs 1.8× the quietest.
What does it cost to enter the augenpads niche?: Listings span €0.74–€22.42; the average listing price is €10.48 (sweet spot $15–$100). The average incumbent carries 1,565 reviews — the moat a new listing must climb.