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Rundbürste

Rundbürste shows a fragmented shelf (top 5 take 35% of clicks), but soft demand (-19.4% this quarter) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 18% of 1,260 Kosmetik niches · +7 vs the category median of 47

Market size 57Growth 15Conversion 52Competition 80Returns 57Price range 69Avg price 68Brand share 56Review moat 53Quality gap 52
This niche Category average · 1,260 niches

Is Rundbürste profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Rundbürste is a €441K/yr Amazon Germany market (746K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 54/100.

Rundbürste: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -19.4% over the last 90 days and 4.2% of searches end in a purchase.

€441K

revenue / yr

Units sold / yr30K
Search volume / yr-19.4%746K
Conversion rate4.2%
Avg price€14.14

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers18 · 69
Top-5 product click share35%
Open market29%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 45 products

Sponsored placement91%
New entrants (1y)2· 1 succeeded
Avg rating4.4★
Avg reviews1,395

Top Rundbürste products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

€0€13K€26K€40K€53K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

69

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

35%

Top 20: 79%

Open market

24%

  • AIMIKE27%
  • Olivia Garden23%
  • wavytalk9%
  • Polly Online7%
  • Manicare5%
  • ghd5%

Rundbürste demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume746KCVR4.2%Products45Brands18Top 5 Brands71%OOS Rate6.4%Rating4.4★Reviews1,395Avg BSR#106
20K15KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Rundbürste search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • rundbürste471K/yr
  • olivia garden rundbürsten50K/yr
  • haarbürste rund46K/yr
  • rundbürsten33K/yr
  • rundhaarbürste13K/yr
  • round brush12K/yr
  • rundbürste zum föhnen39K/yr
  • rundbürste olivia garden9K/yr
  • haarbürste zum föhnen8K/yr
  • bürste rund6K/yr

What reviews say buyers love and hate about Rundbürste

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Qualität insgesamt17%

Super Produkt

Pinselqualität16%

Super Rundbürste

Benutzerfreundlichkeit8%

Super zum Handhaben

Haarstyling8%

Styling klappt schnell und kontrolliert, besonders für Volumen am Ansatz und leichte Wellen

Preis-Leistungs-Verhältnis6%

Super Preis-Leistung

What buyers complain about

60% of reviews
Qualität insgesamt10%

Sehr schlechte Qualität

Heizung9%

Wird nicht heiß/ Amazon Bote ließ Paket fallen :(

Haltbarkeit8%

Leider fällt die Kappe ständig ab

Preis-Leistungs-Verhältnis7%

Fur dieses preis teuer

Hartes Gefühl6%

Bürsten sind sehr hart

Rundbürste return rate & reasons

Why buyers send it back, as a share of all return requests.

2.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
31%
2Funktionalität insgesamt
16%
3Qualität insgesamt
8%
4beworben Vs Tatsächliches Produkt
6%
5Hartes Gefühl
5%

Common Rundbürste questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rundbürste 54/100 on Amazon Germany — Worth a look. The niche generates €441K/yr across 45 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -19.4% over the last 90 days.
Search demand for Rundbürste on Amazon Germany is steady year-round — the busiest month runs 1.5× the quietest.