deo damen
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Growth
Good+29.3%90-day search growth — must beat 0% to launch
Market size
Good€379K€379K/yr · 1.1M searches
Review moat
Okay1,817.26avg incumbent reviews — the moat a new listing must climb
Price range
Okay€1.63–€26.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad€5.29avg listing price — sweet spot $15–$100
According to Flapen's Amazon Germany niche tracking, deo damen is a €379K/yr Amazon Germany market (1.1M searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jul. Verdict: Worth a look — 60/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 100K–125K
- avg 1,000–1,250/product
- Revenue / yr
- €529K–€661K
- units × avg price
- Launch success
- 55%
- 6 of 11 new (360d)
- Conversion rate
- 6.4%
- Avg BSR
- #174
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 72%
- Out of stock
- 13.3%
- Avg brand age
- 85 months
- Avg seller age
- 166 days
Competition
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
18 falling
Sellers
155
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
28%
Top 20: 59%
Open market
18%
- NIVEA28%
- Dove17%
- Rexona13%
- Beiersdorf13%
- CD7%
- adidas4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +29.3% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.7×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 85 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NIVEA Deodorant Fresh Natural spray 150 ml
NIVEA€2.214.8★391 rev
Dove Deo-Spray Original Deodorant schützt bis zu 48 Stunden vor Achselnässe und Körpergeruch 150 ml
Dove€1.904.7★2,170 rev
NIVEA Floral Moon Limited Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit floralem Duft (150 ml)
NIVEA€2.234.4★41 rev
NIVEA Solar Sparks Limited Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit fruchtigem Duft (150ml)
NIVEA€2.324.3★21 rev
CD Deo Spray Große Freiheit | Zuverlässiges Deospray | ohne Aluminium | für 24 Std Schutz | Frischegefühl mit aquatischem Duft |150 ml
CD€1.634.6★551 rev
Newest
by launch date
NIVEA Derma Control Clinical trockenes Hautgefühl Deo Spray Deodorant mit 100h Anti-Transpirant-Schutz pflegendes Antitranspirant mit 2x Hyaluron und Vitamin C (150 ml)
NIVEA€3.3113 rev
CD Deo Roll-On Wasserlilie | Deodorant ohne Aluminiumsalze | langanhaltender Schutz für 48 h | für empfindliche Haut geeignet | vegane Körperpflege | 50 ml
CD€1.9113 rev
NIVEA Floral Moon Limited Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit floralem Duft (150 ml)
NIVEA€2.2341 rev
NIVEA Solar Sparks Limited Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit fruchtigem Duft (150ml)
NIVEA€2.3221 rev
NIVEA Black & White Invisible Clear Deo Spray Anti-Transpirant mit patentierter Anti-Flecken-Formel Deodorant mit 72h Schutz (250 ml)
NIVEA€3.245 rev
Trending
90-day click momentumCD Deo Roll-On Wasserlilie | Deodorant ohne Aluminiumsalze | langanhaltender Schutz für 48 h | für empfindliche Haut geeignet | vegane Körperpflege | 50 ml
CD€1.914.5★
NIVEA Solar Sparks Limited Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit fruchtigem Duft (150ml)
NIVEA€2.324.3★
Tesori dOriente | Aromatisches Parfum Deodorant Ikigai | mit Kirschblüte und Reiswasser | 24h Schutz | Wellness-Ritual für Körper & Sinne | 150ml
Tesori d'Oriente€2.244.6★
NIVEA Starlight Garden Limited Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit fruchtigem Duft (150ml)
NIVEA€2.513.8★
NIVEA Derma Control Clinical trockenes Hautgefühl Deo Spray Deodorant mit 100h Anti-Transpirant-Schutz pflegendes Antitranspirant mit 2x Hyaluron und Vitamin C (150 ml)
NIVEA€3.314.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“man stinkt nicht”
“Super product”
“fairer Preis”
“Macht was er soll”
“1 Stück hält über mehrere Monate”
“Sehr angenehm auf der Haut”
“Preis Leistung super, Hautfreundlich”
“Der Rexona Cotton Dry Stick ist für mich die unangefochtene Nummer eins”
“Rexona Nonstop Protection Deo Stick”
“Funktioniert”
What buyers complain about
“Stört und Stinkt”
“Bisschen teuer als herkömmliche Deos”
“Nicht Allergie frei”
“Irreführende Produktbilder”
“Hinterlässt Streifen auf der Kleidung”
“Hält nicht”
“hinterlässt flecken auf dunkler kleidung”
“Sehr feucht und hilft leider gar nichts”
“Nachkaufs Produkt”
“Müll Qualität”
Top return reasons
Common questions
- Is deo damen profitable to sell on Amazon Germany?
- The niche generates €379K/yr across 85 tracked products. 6 of 11 products launched in the last 360 days are still selling. 90-day search growth is +29.3%. Flapen's verdict: Worth a look (60/100).
- How competitive is the deo damen niche?
- 18 brands and 155 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in deo damen?
- Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Allergien. The return rate is 0.1%.
- When does demand for deo damen peak?
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- What does it cost to enter the deo damen niche?
- Listings span €1.63–€26.65; the average listing price is €5.29 (sweet spot $15–$100). The average incumbent carries 1,817 reviews — the moat a new listing must climb.
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