Henna

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +56.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €883K a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

+56.3%

Conversion, latest week

5.4%

Market size, estimated

€883Ka year

Peak month

June4.6× the quietest month

Top search term

henna654K searches a year

Listings sell for €8.72 on average, from €5.10 to €15.28. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 10,000 to 12,500 of them. At €8.72 that is €87K to €109K a year per listing.

Average price

€8.72under the $15 to $100 sweet spot

Price range

€5.10–€15.28

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

100K–125K

Units per listing a year

10,000–12,500

Revenue per listing a year

€87K–€109K

Returns

0.6%of orders · Amazon Germany median 1.1%

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Haar Colorationen. It carries 622 reviews at 3.88 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#20in Haar Colorationen

Average rating

3.88 starsAmazon Germany average 4.37 stars

Average reviews

622per listing

Listings tracked

11

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

41 months