Henna
Henna clears our launch bar: a $883K/yr market growing +56.3% this quarter with returns at 0.6%.
Flapen Score
Top 12% of 1,260 Kosmetik niches · +9 vs the category median of 47
Is Henna profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Henna is a €883K/yr Amazon Germany market (1.9M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Launch it — 56/100.
Henna: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +56.3% over the last 90 days and 5.4% of searches end in a purchase.
€883K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.
0/100
page quality · 11 products
Top Henna products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Golecha Henna-Kegel rötlich-braun 4er-Pack
- Price
- €5.50
- Rating
- 3.9/5
- Reviews
- 4,135
- Age
- 7y ago
Neeta Henna-Kegel 4er-Pack natürliche Mehndi-Paste rotbraune Farbe
- Price
- €6.13
- Rating
- 4.0/5
- Reviews
- 65
- Age
- 8mo ago
Naturic 4x Henna Tattoo Temporäre Tattoo + 11x Henna Tattoo Schablone Temporäre Mehndi Tattoos Natürliche Kegel Tattoo sticker Temporäre Tätowierung - Rotbraun
- Price
- €10.90
- Rating
- 4.1/5
- Reviews
- 109
- Age
- 10mo ago
Golecha Rotbraun 4er-Pack (je 30 g)
- Price
- €5.68
- Rating
- 3.9/5
- Reviews
- 1,069
- Age
- 5y ago
eLander 3x Temporäre Tattoo Natürliche + 10x Henna Schablone Mehndi Tattoos Kegel Tätowierung (Braun)
- Price
- €10.69
- Rating
- 4.0/5
- Reviews
- 484
- Age
- 2y ago
Trending
90-day click momentumNeeta Henna-Kegel 4er-Pack natürliche Mehndi-Paste rotbraune Farbe
- Price
- €6.13
- Rating
- 4.0/5
- Reviews
- 65
- Age
- 8mo ago
Naturic 6x Henna Tattoo Temporäre Tattoo 11x Henna Tattoo Schablone Temporäre Mehndi Tattoos Natürliche Kegel Tattoo sticker Temporäre Tätowierung Rotbraun Cherry Rot Schwarz
- Price
- €15.28
- Rating
- 3.9/5
- Reviews
- 40
- Age
- 9mo ago
Naturic 1x Henna Tattoo Temporäre Tattoo Temporäre Mehndi Tattoos Natürliche Kegel Tattoo sticker Temporäre Tätowierung - Rotbraun
- Price
- €5.10
- Rating
- 3.4/5
- Reviews
- 46
- Age
- 9mo ago
4x FADEDA Golecha Magic FAST HEENA CONE Paste Cones Kegel (schwarz) No Mix No PPD 125g (schwarz) Deezee by Golecha
- Price
- €6.12
- Rating
- 3.7/5
- Reviews
- 362
- Age
- 3y ago
Naturic 4x Henna Tattoo Temporäre Tattoo + 11x Henna Tattoo Schablone Temporäre Mehndi Tattoos Natürliche Kegel Tattoo sticker Temporäre Tätowierung Schwarz Rot Braun
- Price
- €11.40
- Rating
- 4.0/5
- Reviews
- 63
- Age
- 10mo ago
Newest
by launch dateNeeta Henna-Kegel 4er-Pack natürliche Mehndi-Paste rotbraune Farbe
- Price
- €6.13
- Rating
- 4.0/5
- Reviews
- 65
- Age
- 8mo ago
Naturic 1x Henna Tattoo Temporäre Tattoo Temporäre Mehndi Tattoos Natürliche Kegel Tattoo sticker Temporäre Tätowierung - Rotbraun
- Price
- €5.10
- Rating
- 3.4/5
- Reviews
- 46
- Age
- 9mo ago
Naturic 6x Henna Tattoo Temporäre Tattoo 11x Henna Tattoo Schablone Temporäre Mehndi Tattoos Natürliche Kegel Tattoo sticker Temporäre Tätowierung Rotbraun Cherry Rot Schwarz
- Price
- €15.28
- Rating
- 3.9/5
- Reviews
- 40
- Age
- 9mo ago
Naturic 4x Henna Tattoo Temporäre Tattoo + 11x Henna Tattoo Schablone Temporäre Mehndi Tattoos Natürliche Kegel Tattoo sticker Temporäre Tätowierung Schwarz Rot Braun
- Price
- €11.40
- Rating
- 4.0/5
- Reviews
- 63
- Age
- 10mo ago
Naturic 4x Henna Tattoo Temporäre Tattoo + 11x Henna Tattoo Schablone Temporäre Mehndi Tattoos Natürliche Kegel Tattoo sticker Temporäre Tätowierung - Rotbraun
- Price
- €10.90
- Rating
- 4.1/5
- Reviews
- 109
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 flat
Sellers
35
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Golecha50%
- Naturic19%
- eLander11%
- Neeta9%
- FADEDA6%
- Sattva Ayurveda3%
Henna demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 4.6×
Top Henna search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- henna654K/yr
- henna braun sommersprossen292K/yr
- henna braun157K/yr
- henna tattoo227K/yr
- hanna159K/yr
- henna farbe75K/yr
- hannah57K/yr
- henna tattoo farbe23K/yr
- sommersprossen henna30K/yr
- golecha henna31K/yr
What reviews say buyers love and hate about Henna
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Gut Farbenlehre”
“Super Produkt”
“Das auftragen ging super einfach und ich habe die Sommersprossen auf der Nase, Wangen, Stirn sowie etwas um die Augen willkürlich ohne zu systematisch vorzugehen aufgetragen”
“Gute Handhabung”
“Super für den Sommer”
What buyers complain about
70% of reviews“Farbe enttäuschend”
“Not working”
“Haltbarkeit nicht gut”
“Müll”
“Null Farbentwicklung”
Henna return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Henna questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
