Schuppen Shampoo

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.3M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-2.4%

Conversion, latest week

11.0%

Market size, estimated

€1.3Ma year

Peak month

November1.6× the quietest month

Top search term

head and shoulders274K searches a year

Listings sell for €11.16 on average, from €2.77 to €37.53. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At €11.16 that is €33K to €45K a year per listing.

Average price

€11.16under the $15 to $100 sweet spot

Price range

€2.77–€37.53

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

100K–125K

Units per listing a year

3,000–4,000

Revenue per listing a year

€33K–€45K

Returns

0.0%of orders · Amazon Germany median 1.1%

79% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #306 within Shampoo & Spülung. It carries 2,656 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

96%

Out of stock, average day

1.8%

Average rank

#306in Shampoo & Spülung

Average rating

4.59 starsAmazon Germany average 4.37 stars

Average reviews

2,656per listing

Listings tracked

28

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

66 months