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Schuppen Shampoo

Schuppen Shampoo shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 15% of 1,260 Kosmetik niches · +8 vs the category median of 47

Market size 83Growth 24Conversion 91Competition 66Returns 100Price range 65Avg price 43Brand share 0Review moat 38Quality gap 27
This niche Category average · 1,260 niches

Is Schuppen Shampoo profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Schuppen Shampoo is a €1.3M/yr Amazon Germany market (1.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Worth a look — 55/100.

Schuppen Shampoo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -2.4% over the last 90 days and 11.0% of searches end in a purchase.

€1.3M

revenue / yr

Units sold / yr125K
Search volume / yr-2.4%1.1M
Conversion rate11.0%
Avg price€11.16

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 76
Top-5 product click share45%
Open market0%
Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement79%
New entrants (1y)4· 4 succeeded
Avg rating4.6★
Avg reviews2,656

Top Schuppen Shampoo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

€0€65K€130K€195K€260K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

76

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

45%

Top 20: 90%

Open market

0%

  • VICHY51%
  • Head & Shoulders41%
  • Sebamed5%
  • Ketozolin2%
  • Salthouse1%

Schuppen Shampoo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.1MCVR11.0%Products28Brands5Top 5 Brands100%OOS Rate1.8%Rating4.6★Reviews2,656Avg BSR#306
30K20KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Top Schuppen Shampoo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • head and shoulders274K/yr
  • head and shoulders shampoo129K/yr
  • vichy dercos shampoo100K/yr
  • schuppen shampoo94K/yr
  • dercos shampoo anti schuppen81K/yr
  • anti schuppen shampoo83K/yr
  • dercos shampoo60K/yr
  • dercos36K/yr
  • head and shoulders xxl32K/yr
  • vichy dercos25K/yr

What reviews say buyers love and hate about Schuppen Shampoo

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Qualität insgesamt20%

super produkt alles bestens

Geruch11%

Bestes Shampoo für die Haare, wirkt super, riecht gut

Preis-Leistungs-Verhältnis8%

Aktuell hat Amazon den besten Preis

Weiches Gefühl7%

Sie besteht aus einem weichen, silikonähnlichen Material, ist nicht hart und die Spitzen sind flexibel

Feucht/Trocken6%

hydratisiert

What buyers complain about

70% of reviews
Preis-Leistungs-Verhältnis17%

horrender preis

beworben Vs Tatsächliches Produkt15%

800ml nicht wie beschrieben 1l sorry

Allergien12%

Schuppen & Irritationen für immer adè

Feucht/Trocken6%

die Haare sind trocken

Geruch6%

der Geruch ist nicht ganz so nice

Common Schuppen Shampoo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Schuppen Shampoo 55/100 on Amazon Germany — Worth a look. The niche generates €1.3M/yr across 28 tracked products. 4 of 4 products launched in the last 360 days are still selling. Search demand moved -2.4% over the last 90 days.
Search demand for Schuppen Shampoo on Amazon Germany peaks in Nov, where the busiest month runs 1.6× the quietest.