How competitive is the Weiße Socken niche on Amazon Germany?

14 brands and 200 sellers compete in Weiße Socken on Amazon Germany. The top 5 Weiße Socken products take 31% of clicks and its top 5 brands hold 92% of demand.

What does it cost to enter the Weiße Socken niche?

Weiße Socken sells for €14.08 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €2.78–€33.27. The average incumbent carries 4,344 reviews — the moat a new listing must climb.

Weiße Socken

Weiße Socken clears our launch bar: a $3.2M/yr market growing +7.9% this quarter with returns at 0.4%.

Flapen Score

Launch it

Top 9% of 2,560 Fashion niches · +14 vs the category median of 46

This niche Category average · 2,560 niches

Is Weiße Socken profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Weiße Socken is a €3.2M/yr Amazon Germany market (4.8M searches/yr). The top 5 brands hold 92% of demand. Verdict: Launch it — 60/100.

Weiße Socken: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +7.9% over the last 90 days and 4.7% of searches end in a purchase.

€3.2M

revenue / yr

Units sold / yr250K

Search volume / yr+7.9%4.8M

Conversion rate4.7%

Avg price€14.08

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers14 · 200

Top-5 product click share31%

Open market8%

Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 58 products

Top Weiße Socken products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

NIKE 6 X Socken 2 X 3er Pack SX7664 Farbe:Weiß Größe:L = 42-46

Price: €20.31
Rating: 4.7/5
Reviews: 3,124
Age: 5y ago

adidas Unisex Cushioned Crew Socks 6 Pair Pack white/white/black 40-42

Price: €15.03
Rating: 4.5/5
Reviews: 1,147
Age: 7mo ago

Nike Mens Everyday Cushion Crew-trainingssocken (6 Paar) White/Black L

Price: €20.04
Rating: 4.6/5
Reviews: 23,797
Age: 9y ago

NIKE 6 X Socken 2 X 3er Pack SX7664 Farbe:Weiß Größe:M = 38-42

Price: €20.63
Rating: 4.7/5
Reviews: 3,124
Age: 5y ago

NIKE 6 X Socken 2 X 3er Pack SX7664 SX4508 001 White/Weiß Größe:L = 42-46

Price: €18.10
Rating: 4.6/5
Reviews: 23,797
Age: 5y ago

Newest

by launch date

adidas Unisex Cushioned Crew Socks 6 Pair Pack white/white/black 40-42

Price: €15.03
Rating: 4.5/5
Reviews: 1,147
Age: 7mo ago

adidas Unisex Cushioned Crew Socks 6 Pair Pack white/white/black 42-45

Price: €15.08
Rating: 4.5/5
Reviews: 1,148
Age: 7mo ago

adidas Unisex 3Stripes Cushioned Sportswear Crew Socks 3 Pair Pack white/black/black 42-45

Price: €8.35
Rating: 4.7/5
Reviews: 752
Age: 7mo ago

adidas Unisex Cushioned Sportswear Ankle Socks 3 Pair Pack white/white/black 42-45

Price: €8.02
Rating: 4.5/5
Reviews: 389
Age: 7mo ago

adidas Unisex Cushioned Sportswear Crew Socks 3 Pair Pack white/white/black 40-42

Price: €9.22
Rating: 4.7/5
Reviews: 1,380
Age: 7mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

200

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

31%

Top 20: 63%

Open market

NIKE45%
adidas34%
sockenkauf248%
Champion4%
Basic Treasure2%
anqier2%
Open — no brand owns it (8 brands, 6%)

Weiße Socken demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume4.8MCVR4.7%Products58Brands14Top 5 Brands92%OOS Rate5.7%Rating4.6★Reviews4,344Avg BSR#39

Top Weiße Socken search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

nike socken1.2M/yr +16.7%2.9% conv.
adidas socken941K/yr -9.6%1.4% conv.
nike socken herren 43-46405K/yr +5.1%7.3% conv.
adidas socken herren 43-46274K/yr +18.5%4.4% conv.
sneaker socken herren 39-42140K/yr +303.6%0.5% conv.
tennissocken271K/yr +7.9%0.9% conv.
adidas socken damen 39-42256K/yr -41.7%1.9% conv.
sneaker socken damen112K/yr +75.9%0.4% conv.
nike socken damen 39-42208K/yr -29.7%5.0% conv.
socken adidas123K/yr -0.4%1.5% conv.

What reviews say buyers love and hate about Weiße Socken

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Qualität insgesamt31%

“Good quality”

Gesamtgröße19%

“Passt”

Komfort insgesamt18%

“Superbequem”

Preis-Leistungs-Verhältnis6%

“Top Produkt/ Preis”

Weiches Gefühl3%

“Das Material fühlt sich angenehm an”

What buyers complain about

69% of reviews

Qualität insgesamt22%

“Miserable Qualität”

Gesamtgröße15%

“Sie passen null”

Haltbarkeit10%

“Nach dem ersten Tragen kaputt”

Dicke6%

“Das Material ist relativ dick”

Farbe3%

“Die Socken sind komplett weiß”

Weiße Socken return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

44%

2Qualität insgesamt

11%

3Dünn

4Materialqualität

5Farbe

Common Weiße Socken questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Weiße Socken 60/100 on Amazon Germany — Launch it. The niche generates €3.2M/yr across 58 tracked products. 17 of 18 products launched in the last 360 days are still selling. Search demand moved +7.9% over the last 90 days.

Weiße Socken buyers on Amazon Germany complain most about Qualität insgesamt, Gesamtgröße, Haltbarkeit, the themes mined from the niche's reviews. Its return rate is 0.4%.