Is hemd herren profitable to sell on Amazon Germany?

The niche generates €583K/yr across 119 tracked products. 3 of 22 products launched in the last 360 days are still selling. 90-day search growth is +103.4%. Flapen's verdict: Worth a look (62/100).

How competitive is the hemd herren niche?

18 brands and 37 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in hemd herren?

Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Materialqualität. The return rate is 11.3% — above our launch gate.

When does demand for hemd herren peak?

Demand peaks in Jun–Jul; the busiest month runs 2.4× the quietest.

What does it cost to enter the hemd herren niche?

Listings span €10.64–€25.53; the average listing price is €16.83 (sweet spot $15–$100). The average incumbent carries 1,133 reviews — the moat a new listing must climb.

hemd herren

Worth a look

Shows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible18%

top-5 click share — an open shelf

Growth

Great+103.4%

90-day search growth — must beat 0% to launch

Avg price

Great€16.83

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good€10.64–€25.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€583K

€583K/yr · 4.6M searches

Review moat

Good1,132.96

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Returns

Bad11.3%

return rate — above 5% kills the launch gate

Signals Trending High Returns

According to Flapen's Amazon Germany niche tracking, hemd herren is a €583K/yr Amazon Germany market (4.6M searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 62/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

hemd herren market data

Units sold / yr: 30K–40K; avg 100–250/product
Revenue / yr: €505K–€673K; units × avg price
Conversion rate: 0.8%
Avg BSR: #87
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 0.6%
Avg brand age: 62 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

18 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

18%

Top 20: 42%

Open market

17%

J.VER36%
siliteelon16%
Friptspyg11%
COOFANDY9%
Runcati6%
Amazon Essentials5%
Open — no brand owns it (12 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +103.4% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 2.4×

Open Trend

Top hemd herren search terms

leinenhemd herren535K/yr +484.3%0.4% conv.
hemd herren kurzarm377K/yr +547.0%0.4% conv.
hemd herren813K/yr -4.9%0.2% conv.
herren hemd kurzarm191K/yr +278.4%0.2% conv.
hemden für herren334K/yr +77.7%0.1% conv.
leinenhemd herren kurzarm140K/yr +732.2%0.4% conv.
hemd herren langarm333K/yr -7.7%0.3% conv.
kurzarmhemd herren148K/yr +267.6%0.2% conv.
hemd275K/yr +34.9%0.1% conv.
herren hemd255K/yr +21.6%0.1% conv.

All search terms

Top hemd herren products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

J.VER Leinenhemd Herren Kruzarm Freizeithemd Leichtes Sommerhemd mit Brusttasche für Beach Festlich und Hochzeit Hellgrün XL

J.VER€16.774.2★227 rev

COOFANDY Leinenhemd Herren Kurzarm Einfarbig Sommerhemd Button down Regular Fit Hemden Hellgrün XL

COOFANDY€25.144.2★2,532 rev

Amazon Essentials Herren-Chambray-Hemd kurzärmelig Olivgrün Größe L

Amazon Essentials€11.564.4★8,236 rev

Friptspyg Leinenhemd Herren Hemd Langarm Baumwolle Leinen Hemden Button-Down Freizeithemden Casual Regular Fit Sommerhemd Weiß M

Friptspyg€15.914.3★1,299 rev

J.VER Herrenhemden Langarmshirt Comfort Fit Freizeit Hemden Männer Formales Konzert Verlobten Vater Ehemann Oberhemden Grau Blau L

J.VER€17.574.1★529 rev

Newest

by launch date

SEAYIJIA Leinenhemd Herren Langarm Baumwolle Leinen Hemden mit Tasche Freizeit Strandhemd Regular Fit Sommerhemd Weiß XL

SEAYIJIA€11.6484 rev

1mo ago

SEAYIJIA Leinenhemd Herren Langarm Baumwolle Leinen Hemden Freizeithemden Casual Strandhemd Regular Fit Sommerhemd Weiß XL

SEAYIJIA€11.9873 rev

2mo ago

SEAYIJIA Leinenhemd Herren Kruzarm Baumwolle Leinen Hemden Freizeit Sommerhemd mit Tasche Casual Strandhemd Weiß L

SEAYIJIA€12.0272 rev

2mo ago

J.VER Leinenhemd Herren Hemd Langarm Sommerhemd Stehkragen Freizeithemd Baumwolle Regular Fit Strand Urlaub Shirt Weiß XL

J.VER€16.12107 rev

6mo ago

siliteelon Leinenhemd Herren Kurzarm Sommer Regular Fit Atmungsaktiv Leicht Lässiges Freizeithemd Strand Business Casual Hellgrün XL

siliteelon€15.8261 rev

6mo ago

What buyers say about hemd herren

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße26%

“Passt”

Qualität insgesamt23%

“Super Produkt”

Komfort insgesamt11%

“Bestimmt ganz angenehm zu tragen”

Preis-Leistungs-Verhältnis9%

“Für den Preis wirklich ganz cool”

Materialqualität7%

“super Material”

Farbe2%

“Farbe wie dargestellt”

beworben Vs Tatsächliches Produkt2%

“do wie es sein sollte”

Gewicht leicht2%

“Leichtes Hemd”

Weiches Gefühl1%

“Leinen fühlt sich angenehm an”

Form/Stil1%

“fällt ziemlich normal aus”

What buyers complain about

Gesamtgröße21%

“Grösse”

Qualität insgesamt18%

“Qualität unterirdisch”

Materialqualität9%

“Material gefällt nicht”

Produktzustand7%

“Scheinbar B-Ware die kaputt weiterverkauft wird”

beworben Vs Tatsächliches Produkt6%

“Materialzusammensetzung anders als in Beschreibung”

Falten4%

“Hemd kam zerknittert an”

Dünn2%

“Sehr dünner stoff”

Länge2%

“leider 4 cm kürzer.”

Farbe2%

“Fällt je nach Farbe unterschiedlich aus”

Preis-Leistungs-Verhältnis2%

“Gutes Hemd, Preispolitik komisch”

Top return reasons

Gesamtgröße52%

Materialqualität12%

Qualität insgesamt6%

Breite6%

Farbe4%

Ärmelpassform3%

Länge3%