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Hemd Herren

Maybe

The top 5 products take only 18% of clicks. But an estimated 11.3% of orders come back, so Hemd Herren is a Maybe.

Flapen Score
62
62 / 100
Top 5% of 2,560 Fashion niches · +16 vs the category median of 46
Market size
€583K/yr4.6M searches / yr
90-day growth
+103.4%search demand this quarter
Competition
18%top-5 click share · 18 brands · 37 sellers

Flapen Score

Hemd Herren against its category

The dotted line is the Fashion average. Past it, Hemd Herren is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hemd Herren market on Amazon at a glance

Shoppers on Amazon Germany searched for Hemd Herren 4.6M times last year and spent an estimated €583K. The top 5 brands take 78% of clicks. Demand peaks in Jun–Jul. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 4.6M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +103.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €583K a year.

Searches, last 12 months
4.6M
Growth, 90 days vs prior 90
+103.4%
Conversion, latest week
0.8%
Market size, estimated
€583Ka year
Peak month
June2.4× the quietest month
Top search term
leinenhemd herren535K searches a year

02 · Price

A sale here is worth €16.83.

Listings sell for €16.83 on average, from €10.64 to €25.53. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At €16.83 that is €2K to €4K a year per listing.

Average price
€16.83inside the $15 to $100 sweet spot
Price range
€10.64–€25.53
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
100–250
Revenue per listing a year
€2K–€4K
Returns
11.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #87 within Tops, T-Shirts & Hemden. It carries 1,133 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#87in Tops, T-Shirts & Hemden
Average rating
4.27 starsAmazon Germany average 4.37 stars
Average reviews
1,133per listing
Listings tracked
119

04 · Newcomers

3 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
22
Successful launches
3Amazon's first-year sales bar
Average brand age
62 months

Products

Top Hemd Herren products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

18 falling

Sellers

37

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

18%

Top 20: 42%

Open market

17%

  • Brand 136%
  • Brand 216%
  • Brand 311%
  • Brand 49%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (12 brands, 17%)

Demand

Hemd Herren search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.4×

Search terms

Top Hemd Herren search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • leinenhemd herren535K/yr
  • hemd herren kurzarm377K/yr
  • hemd herren813K/yr
  • herren hemd kurzarm191K/yr
  • hemden für herren334K/yr
  • leinenhemd herren kurzarm140K/yr
  • hemd herren langarm333K/yr
  • kurzarmhemd herren148K/yr
  • hemd275K/yr
  • herren hemd255K/yr

Reviews and returns

What reviews say buyers love and hate about Hemd Herren

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Gesamtgröße”
21%of negative reviews mention “Gesamtgröße”
11.3%of orders come back
“Grösse”
A buyer, on “Gesamtgröße”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hemd Herren questions

Answered from the same tracked data.