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Hemd Herren

Hemd Herren shows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

62
Worth a look

Top 5% of 2,560 Fashion niches · +16 vs the category median of 46

Market size 63Growth 92Conversion 10Competition 96Returns 3Price range 71Avg price 80Brand share 46Review moat 59Quality gap 77
This niche Category average · 2,560 niches

Is Hemd Herren profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Hemd Herren is a €583K/yr Amazon Germany market (4.6M searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 62/100.

Hemd Herren: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +103.4% over the last 90 days and 0.8% of searches end in a purchase.

€583K

revenue / yr

Units sold / yr40K
Search volume / yr+103.4%4.6M
Conversion rate0.8%
Avg price€16.83

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers18 · 37
Top-5 product click share18%
Open market22%
Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 119 products

Sponsored placement97%
New entrants (1y)22· 3 succeeded
Avg rating4.3★
Avg reviews1,133

Top Hemd Herren products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

€0€12K€23K€35K€47K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

37

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

18%

Top 20: 42%

Open market

17%

  • J.VER36%
  • siliteelon16%
  • Friptspyg11%
  • COOFANDY9%
  • Runcati6%
  • Amazon Essentials5%
  • Open — no brand owns it (12 brands, 17%)

Hemd Herren demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume4.6MCVR0.8%Products119Brands18Top 5 Brands78%OOS Rate0.6%Rating4.3★Reviews1,133Avg BSR#87
250K150KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.4×

Top Hemd Herren search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • leinenhemd herren535K/yr
  • hemd herren kurzarm377K/yr
  • hemd herren813K/yr
  • herren hemd kurzarm191K/yr
  • hemden für herren334K/yr
  • leinenhemd herren kurzarm140K/yr
  • hemd herren langarm333K/yr
  • kurzarmhemd herren148K/yr
  • hemd275K/yr
  • herren hemd255K/yr

What reviews say buyers love and hate about Hemd Herren

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Gesamtgröße26%

Passt

Qualität insgesamt23%

Super Produkt

Komfort insgesamt11%

Bestimmt ganz angenehm zu tragen

Preis-Leistungs-Verhältnis9%

Für den Preis wirklich ganz cool

Materialqualität7%

super Material

What buyers complain about

73% of reviews
Gesamtgröße21%

Grösse

Qualität insgesamt18%

Qualität unterirdisch

Materialqualität9%

Material gefällt nicht

Produktzustand7%

Scheinbar B-Ware die kaputt weiterverkauft wird

beworben Vs Tatsächliches Produkt6%

Materialzusammensetzung anders als in Beschreibung

Hemd Herren return rate & reasons

Why buyers send it back, as a share of all return requests.

11.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
52%
2Materialqualität
12%
3Qualität insgesamt
6%
4Breite
6%
5Farbe
4%

Common Hemd Herren questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hemd Herren 62/100 on Amazon Germany — Worth a look. The niche generates €583K/yr across 119 tracked products. 3 of 22 products launched in the last 360 days are still selling. Search demand moved +103.4% over the last 90 days.
Search demand for Hemd Herren on Amazon Germany peaks in Jun–Jul, where the busiest month runs 2.4× the quietest.