Muttertag
MaybeSearch demand grew >1,000% this quarter. But buyers convert on only 0.9% of searches, so Muttertag is a Maybe.
- Flapen Score
- 64 / 100Top 4% of 2,560 Fashion niches · +18 vs the category median of 4664
- Market size
- €126K/yr940K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 35%top-5 click share · 46 brands · 74 sellers
Flapen Score
Muttertag against its category
The dotted line is the Fashion average. Past it, Muttertag is stronger. Inside it, weaker.
Market
The Muttertag market on Amazon at a glance
Shoppers on Amazon Germany searched for Muttertag 940K times last year and spent an estimated €126K. The top 5 brands take 36% of clicks. Demand peaks in Apr–May. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 940K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated €126K a year.
- Searches, last 12 months
- 940K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 0.9%
- Market size, estimated
- €126Ka year
- Peak month
- May289.6× the quietest month
- Top search term
- muttertag910K searches a year
02 · Price
A sale here is worth €14.08.
Listings sell for €14.08 on average, from €3.16 to €32.91. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €14.08 that is €4K to €7K a year per listing.
- Average price
- €14.08under the $15 to $100 sweet spot
- Price range
- €3.16–€32.91
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €4K–€7K
- Returns
- 0.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #457 within Kleidung für spezielle Anlässe. It carries 758 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 92%
- Out of stock, average day
- 4.9%
- Average rank
- #457in Kleidung für spezielle Anlässe
- Average rating
- 4.61 starsAmazon Germany average 4.37 stars
- Average reviews
- 758per listing
- Listings tracked
- 50
04 · Newcomers
2 of last year's 19 launches cleared the first-year sales bar.
19 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 19
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Muttertag products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Geschenke Für Mama Muttertagsgeschenke Für Mama Schlüsselanhänger Mama Geschenke Mutter Geschenk Geburtstagsgeschenk Für Mama Valentinstag Geschenke Für Mütter Beste Mama Ostergeschenk Weihnachten
- Price
- €3.99
- Rating
- 4.7/5
- Reviews
- 434
- Age
- 2y ago

Gepps Feinkost Wundertüte Statt Blumen I Geschenkbox als Dankeschön Geburtstag Mitbringsel für Kollegen I Kleines Geschenkset mit Kräutersalz Konfitüre Pralinen I Geschenkidee für jeden Anlass
- Price
- €9.35
- Rating
- 4.5/5
- Reviews
- 1,780
- Age
- 2y ago

Kneipp Geschenkset Herzensmomente 2 Aroma-Pflegeduschen 2 x 200ml
- Price
- €6.19
- Rating
- 4.7/5
- Reviews
- 732
- Age
- 2y ago

Giftasy Geschenke für Mama - Handgemachte Gehäkelte Herzblume mit Energiekarte Geschenk Mama Geburtstag Muttertag Muttertagsgeschenke Geburtstagsgeschenk Weihnachten
- Price
- €11.23
- Rating
- 4.8/5
- Reviews
- 316
- Age
- 9mo ago

FLYWIND Muttertagsgeschenk für Mama Lustige Socken Damen Geschenk für Mutter Frauen Geburtstag Geschenk zum Muttertag Weihnachten (Rosa-Mama)
- Price
- €6.36
- Rating
- 4.5/5
- Reviews
- 57
- Age
- 3mo ago
Trending
estimated 90-day click momentum
iTbxzzy Geschenke für Mama Mutter Geburtstagsgeschenk für Mama Geschenk Muttertagsgeschenk Deko Muttertagsgeschenke Weihnachten Handgefertigtes Sonnenblumen Schlüsselanhänger
- Price
- €12.91
- Rating
- 4.7/5
- Reviews
- 75
- Age
- 3mo ago

Muttertagsgeschenk Schneidebrett Holz Muttertagsgeschenke für Mama Oma
- Price
- €10.92
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 6mo ago

FLYWIND Muttertagsgeschenk für Mama Lustige Socken Damen Geschenk für Mutter Frauen Geburtstag Geschenk zum Muttertag Weihnachten (Rosa-Mama)
- Price
- €6.36
- Rating
- 4.5/5
- Reviews
- 57
- Age
- 3mo ago

AOKILE Oversized Hoodie Decke Muttertagsgeschenk Geschenk für Mama
- Price
- €32.91
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 4mo ago

Muttertagsgeschenk für Mama - MAMA Hoodie Sherpa Decke Geburtstagsgeschenk für Mama Beste Mutti Geschenk Geschenk Mutter Frau zum Ostern Muttertag Geburtstag
- Price
- €29.30
- Rating
- 4.6/5
- Reviews
- 38
- Age
- 1y ago
Newest
by launch date
iTbxzzy Geschenke für Mama Mama Geschenk Schlüsselanhänger Geburtstagsgeschenk für Mama Weihnachten Muttertag Geschenk Schlüsselanhänger Mama Mutter Geschenk (Geschenke für Mama)
- Price
- €7.20
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 3mo ago

FLYWIND Muttertagsgeschenk für Mama Lustige Socken Damen Geschenk für Mutter Frauen Geburtstag Geschenk zum Muttertag Weihnachten (Rosa-Mama)
- Price
- €6.36
- Rating
- 4.5/5
- Reviews
- 57
- Age
- 3mo ago

iTbxzzy Geschenke für Mama Mutter Geburtstagsgeschenk für Mama Geschenk Muttertagsgeschenk Deko Muttertagsgeschenke Weihnachten Handgefertigtes Sonnenblumen Schlüsselanhänger
- Price
- €12.91
- Rating
- 4.7/5
- Reviews
- 75
- Age
- 3mo ago

AOKILE Oversized Hoodie Decke Muttertagsgeschenk Geschenk für Mama
- Price
- €32.91
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 4mo ago

Muttertagsgeschenk Schneidebrett Holz Muttertagsgeschenke für Mama Oma
- Price
- €10.92
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
46 falling
Sellers
74
Est. top-5 brand share
36%
Top 20: 76%
Est. top-5 click share
35%
Top 20: 73%
Open market
59%
- Prrivnix11%
- Gepp's9%
- iTbxzzy6%
- Kneipp6%
- Giftasy5%
- FLYWIND5%
Demand
Muttertag search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 289.6×
Search terms
Top Muttertag search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- muttertag910K/yr
- zum muttertag14K/yr
- mothers day16K/yr
Reviews and returns
What reviews say buyers love and hate about Muttertag
We read the reviews and the return reasons for every product selling here.
“Die Portionen sind klein”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Muttertag questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









