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Muttertag

Maybe

Search demand grew >1,000% this quarter. But buyers convert on only 0.9% of searches, so Muttertag is a Maybe.

Flapen Score
64
64 / 100
Top 4% of 2,560 Fashion niches · +18 vs the category median of 46
Market size
€126K/yr940K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
35%top-5 click share · 46 brands · 74 sellers

Flapen Score

Muttertag against its category

The dotted line is the Fashion average. Past it, Muttertag is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Muttertag market on Amazon at a glance

Shoppers on Amazon Germany searched for Muttertag 940K times last year and spent an estimated €126K. The top 5 brands take 36% of clicks. Demand peaks in Apr–May. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 940K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated €126K a year.

Searches, last 12 months
940K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.9%
Market size, estimated
€126Ka year
Peak month
May289.6× the quietest month
Top search term
muttertag910K searches a year

02 · Price

A sale here is worth €14.08.

Listings sell for €14.08 on average, from €3.16 to €32.91. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €14.08 that is €4K to €7K a year per listing.

Average price
€14.08under the $15 to $100 sweet spot
Price range
€3.16–€32.91
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
€4K–€7K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #457 within Kleidung für spezielle Anlässe. It carries 758 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
92%
Out of stock, average day
4.9%
Average rank
#457in Kleidung für spezielle Anlässe
Average rating
4.61 starsAmazon Germany average 4.37 stars
Average reviews
758per listing
Listings tracked
50

04 · Newcomers

2 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Muttertag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

46 falling

Sellers

74

Top-5 brand share

36%

Top 20: 76%

Top-5 click share

35%

Top 20: 73%

Open market

59%

  • Brand 111%
  • Brand 29%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Muttertag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 289.6×

Search terms

Top Muttertag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • muttertag910K/yr
  • zum muttertag14K/yr
  • mothers day16K/yr

Reviews and returns

What reviews say buyers love and hate about Muttertag

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Geschenk Zweck”
20%of negative reviews mention “Gesamtgröße”
0.2%of orders come back
“Die Portionen sind klein”
A buyer, on “Gesamtgröße”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Muttertag questions

Answered from the same tracked data.