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Reise

Reise shows no brand lock-in (top 5 brands take 26% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

68
Worth a look

Top 2% of 2,560 Fashion niches · +22 vs the category median of 46

Market size 65Growth 68Conversion 14Competition 92Returns 95Price range 81Avg price 58Brand share 97Review moat 25Quality gap 55
This niche Category average · 2,560 niches

Is Reise profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Reise is a €618K/yr Amazon Germany market (4.2M searches/yr). The top 5 brands hold 26% of demand. Demand peaks in Jul. Verdict: Worth a look — 68/100.

Reise: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +49.3% over the last 90 days and 1.1% of searches end in a purchase.

€618K

revenue / yr

Units sold / yr60K
Search volume / yr+49.3%4.2M
Conversion rate1.1%
Avg price€12.92

Who owns the niche?

The top 5 brands hold 26% of demand, so 74% of the market is open.

74%

open market share

Brands · sellers75 · 245
Top-5 product click share23%
Open market74%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 89 products

Sponsored placement97%
New entrants (1y)7· 5 succeeded
Avg rating4.4★
Avg reviews4,381

Top Reise products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

€0€12K€25K€37K€49K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

75 falling

Sellers

245

Top-5 brand share

26%

Top 20: 65%

Top-5 click share

23%

Top 20: 58%

Open market

70%

  • OSDUE6%
  • VOLHAL6%
  • QJJQ5%
  • Sixspace5%
  • Fenistil5%
  • sanotact4%

Reise demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume4.2MCVR1.1%Products89Brands75Top 5 Brands26%OOS Rate4.5%Rating4.4★Reviews4,381Avg BSR#41
150K100KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Top Reise search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • urlaub must haves584K/yr
  • reise gadgets818K/yr
  • urlaub379K/yr
  • reise391K/yr
  • travel essentials381K/yr
  • flugzeug gadgets373K/yr
  • reisen248K/yr
  • reisezubehör193K/yr
  • travel178K/yr
  • reise zubehör128K/yr

What reviews say buyers love and hate about Reise

What buyers mention most, as a share of all reviews.

What buyers love

65% of reviews
Qualität insgesamt12%

Quality

Komfort insgesamt10%

Comfortable

Gesamtgröße8%

PASST

Preis-Leistungs-Verhältnis7%

Bestes Preis Leistungsverhältnis

Benutzerfreundlichkeit7%

Comfortable

What buyers complain about

48% of reviews
Aufladen8%

Low charging

Gesamtgröße8%

Gröse stimmt nicht

Qualität insgesamt8%

Teurer Müll

Haltbarkeit7%

Haltbarkeit fraglich

Funktionalität insgesamt4%

Wirkung gleich 0 - Zero

Reise return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
36%
2Qualität insgesamt
6%
3Komfort insgesamt
5%
4Aufladen
5%
5Funktionalität insgesamt
4%

Common Reise questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Reise 68/100 on Amazon Germany — Worth a look. The niche generates €618K/yr across 89 tracked products. 5 of 7 products launched in the last 360 days are still selling. Search demand moved +49.3% over the last 90 days.
Search demand for Reise on Amazon Germany peaks in Jul, where the busiest month runs 1.8× the quietest.