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68

reise

Worth a look

Shows no brand lock-in (top 5 brands take 26% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 65Growth 68Conversion 14Competition 92Returns 95Price range 81Avg price 58Brand share 97Review moat 25Quality gap 55

Brand share

Incredible26%

top-5 brand share — no brand owns this niche

Returns

Great1.0%

return rate — above 5% kills the launch gate

Competition

Great23%

top-5 click share — an open shelf

Price range

Great€2.44–€105.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+49.3%

90-day search growth — must beat 0% to launch

Market size

Good€618K

€618K/yr · 4.2M searches

Avg price

Good€12.92

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,381.12

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, reise is a €618K/yr Amazon Germany market (4.2M searches/yr). The top 5 brands hold 26% of demand. Demand peaks in Jul. Verdict: Worth a look — 68/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

reise market data

Units sold / yr
50K–60K
avg 250–500/product
Revenue / yr
€646K–€775K
units × avg price
Conversion rate
1.1%
Avg BSR
#41
Page quality
0%
Prime
100%
Sponsored
97%
Out of stock
4.5%
Avg brand age
32 months
Avg seller age
181 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

75 falling

Sellers

245

Top-5 brand share

26%

Top 20: 65%

Top-5 click share

23%

Top 20: 58%

Open market

70%

  • OSDUE6%
  • VOLHAL6%
  • QJJQ5%
  • Sixspace5%
  • Fenistil5%
  • sanotact4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +49.3% search growth over the last 90 days.
150K100KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Top reise search terms

  • urlaub must haves584K/yr
  • reise gadgets818K/yr
  • urlaub379K/yr
  • reise391K/yr
  • travel essentials381K/yr
  • flugzeug gadgets373K/yr
  • reisen248K/yr
  • reisezubehör193K/yr
  • travel178K/yr
  • reise zubehör128K/yr
All search terms

Top reise products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€12K4%€25K6%€37K8%€49K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about reise

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt12%

“Quality”

Komfort insgesamt10%

“Comfortable”

Gesamtgröße8%

“PASST”

Preis-Leistungs-Verhältnis7%

“Bestes Preis Leistungsverhältnis”

Benutzerfreundlichkeit7%

“Comfortable”

beworben Vs Tatsächliches Produkt6%

“sieht genau aus wie auf den Fotos”

Portabilität5%

“Nützliches Tool auf Reisen”

Schlafqualität4%

“Great sleeping mask”

Aufladen3%

“Fast charging”

Stärke2%

“Material wirkt robust”

What buyers complain about

Aufladen8%

“Low charging”

Gesamtgröße8%

“Gröse stimmt nicht”

Qualität insgesamt8%

“Teurer Müll”

Haltbarkeit7%

“Haltbarkeit fraglich”

Funktionalität insgesamt4%

“Wirkung gleich 0 - Zero”

Geruch4%

“Stinkt”

Geschmack insgesamt3%

“Geschmacklich überhaupt nicht gut”

Preis-Leistungs-Verhältnis3%

“Absolute Geldverschwendung”

Komfort insgesamt2%

“was total unangenehm ist”

Kompatibilität – insgesamt2%

“Eingeschränkt Kompatibel”

Top return reasons

Gesamtgröße36%
Qualität insgesamt6%
Komfort insgesamt5%
Aufladen5%
Funktionalität insgesamt4%
Materialqualität4%
Geruch3%
Kompatibilität – insgesamt3%
Gewicht schwer3%
beworben Vs Tatsächliches Produkt2%

Common questions

Is reise profitable to sell on Amazon Germany?
The niche generates €618K/yr across 89 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +49.3%. Flapen's verdict: Worth a look (68/100).
How competitive is the reise niche?
75 brands and 245 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 26% of demand.
What do buyers complain about in reise?
Top complaints mined from reviews: Aufladen, Gesamtgröße, Qualität insgesamt. The return rate is 1.0%.
When does demand for reise peak?
Demand peaks in Jul; the busiest month runs 1.8× the quietest.
What does it cost to enter the reise niche?
Listings span €2.44–€105.31; the average listing price is €12.92 (sweet spot $15–$100). The average incumbent carries 4,381 reviews — the moat a new listing must climb.