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Sonnenbrille Damen

Pass

Sonnenbrille Damen scores 67 out of 100, a Pass. Shoppers spend an estimated $1.6M a year here, search demand grew +80.1% this quarter, and an estimated 5.4% of orders come back.

Flapen Score
67
67 / 100
Top 2% of 2,560 Fashion niches · +21 vs the category median of 46
Market size
€1.6M/yr3.2M searches / yr
90-day growth
+80.1%search demand this quarter
Competition
28%top-5 click share · 28 brands · 89 sellers

Flapen Score

Sonnenbrille Damen against its category

The dotted line is the Fashion average. Past it, Sonnenbrille Damen is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sonnenbrille Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Sonnenbrille Damen 3.2M times last year and spent an estimated €1.6M. The top 5 brands take 45% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +80.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.6M a year.

Searches, last 12 months
3.2M
Growth, 90 days vs prior 90
+80.1%
Conversion, latest week
1.3%
Market size, estimated
€1.6Ma year
Peak month
May7.0× the quietest month
Top search term
sonnenbrille damen2.1M searches a year

02 · Price

A sale here is worth €39.06.

Listings sell for €39.06 on average, from €8.15 to €223.11. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At €39.06 that is €10K to €20K a year per listing.

Average price
€39.06inside the $15 to $100 sweet spot
Price range
€8.15–€223.11
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
€10K–€20K
Returns
5.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #222 within Accessoires. It carries 2,679 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
98%
Out of stock, average day
2.2%
Average rank
#222in Accessoires
Average rating
4.34 starsAmazon Germany average 4.37 stars
Average reviews
2,679per listing
Listings tracked
56

04 · Newcomers

5 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
41 months

Products

Top Sonnenbrille Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

28 falling

Sellers

89

Top-5 brand share

45%

Top 20: 92%

Top-5 click share

28%

Top 20: 61%

Open market

49%

  • Brand 116%
  • Brand 212%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Sonnenbrille Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KPrime Day '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 7.0×

Search terms

Top Sonnenbrille Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sonnenbrille damen2.1M/yr
  • ray ban sonnenbrille damen211K/yr
  • sonnenbrille damen polarisiert109K/yr
  • damen sonnenbrille103K/yr
  • sunglasses woman85K/yr
  • guess sonnenbrille damen70K/yr
  • sonnenbrille damen rayban72K/yr
  • polarisierte sonnenbrille damen52K/yr
  • prada sonnenbrille damen48K/yr
  • rayban sonnenbrille frauen47K/yr

Reviews and returns

What reviews say buyers love and hate about Sonnenbrille Damen

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Gesamtgröße”
25%of negative reviews mention “Qualität insgesamt”
5.4%of orders come back
“Plastikschrott”
A buyer, on “Qualität insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sonnenbrille Damen questions

Answered from the same tracked data.