sonnenbrille damen
Launch itA $1.6M/yr market growing +80.1% this quarter with returns at 5.4% — clears our launch bar.
Avg price
Incredible€39.06avg listing price — sweet spot $15–$100
Brand share
Great45%top-5 brand share — no brand owns this niche
Market size
Great€1.6M€1.6M/yr · 3.2M searches
Competition
Great28%top-5 click share — an open shelf
Growth
Great+80.1%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Okay€8.15–€223.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,679.05avg incumbent reviews — the moat a new listing must climb
Returns
Okay5.4%return rate — above 6% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, sonnenbrille damen is a €1.6M/yr Amazon Germany market (3.2M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Launch it — 68/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 40K–50K
- avg 250–500/product
- Revenue / yr
- €1.6M–€2.0M
- units × avg price
- Launch success
- 56%
- 5 of 9 new (360d)
- Conversion rate
- 1.3%
- Avg BSR
- #222
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 84%
- Out of stock
- 2.2%
- Avg brand age
- 41 months
- Avg seller age
- 178 days
Competition
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
28 falling
Sellers
89
Top-5 brand share
45%
Top 20: 92%
Top-5 click share
28%
Top 20: 61%
Open market
49%
- Ray-Ban16%
- LINVO12%
- SOJOS6%
- GQUEEN6%
- CHAOSELF6%
- kunchu5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +80.1% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 7.0×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 56 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LINVO Sonnenbrille Damen Polarisiert Retro Runde Vintage Designer Stil UV400 Schutz
LINVO€18.714.4★305 rev
CHAOSELF Retro Ovale Sonnenbrille für Damen Trendige Leichte Schmale Schicke Cat-Eye 90er Kleine Vintage Brille UV400 Schutz
CHAOSELF€11.084.4★1,676 rev
Fossil Brille FOS 3078/S Größe 53-20 mm Havana
Fossil€44.384.3★311 rev
Ray-Ban Unisex Rb4171 Sonnenbrille Schwarz (Gestell: Schwarz Gläserfarbe: Grau Verlauf 622/8g) Medium (Herstellergröße: 54) EU
Ray-Ban€85.884.5★6,589 rev
Tommy Hilfiger TH 1723/S Black/Grey Shaded 54/18/140 Damen Sonnenbrillen
Tommy Hilfiger€55.944.5★336 rev
Newest
by launch date
Wrimen Sonnenbrille-Damen-polarisiert-Sunglasses-Woman-Retro-Runde-Klassisch-Sonnenbrillen-Fashion-Brille-Unisex-Leopardenmuster Tee
Wrimen€10.0865 rev
Kapten & Son Sonnenbrille Rome Transparent Hazel Brown | Sonnenbrille Damen Braun mit Sonnen- und UV-Schutz | Für schmale bis mittlere Kopfgrößen | Stylische runde Gläserform | Goldene Akzente
Kapten & Son€72.4825 rev
HENGOSEN Sonnenbrille Damen Polarisiert Sunglasses-Woman: Polarisiert Sonnenbrille uv400 Schutz Verspiegelte Sonnenbrillen
HENGOSEN€14.6923 rev
GQUEEN Retro Sonnenbrille Damen Herren Rund Polarisierte Metallgestell Federgelenk Trendiger Hippie Stil UV400 Schutz
GQUEEN€17.2969 rev
GQUEEN Retro Sonnenbrille Damen Herren Rund Polarisierte Metallgestell Federgelenk Trendiger Hippie Stil UV400 Schutz
GQUEEN€17.6269 rev
Trending
90-day click momentum
Ray Ban Unisex Sonnenbrille Aviator Gradient Gr. X-Large (Herstellergröße: 62) Silber (Gestell: Silber Gläser: Hellgrau Verlauf 003/32)
Ray-Ban€95.114.4★
GQUEEN Retro Sonnenbrille Damen Herren Rund Polarisierte Metallgestell Federgelenk Trendiger Hippie Stil UV400 Schutz
GQUEEN€17.624.2★
HENGOSEN Sonnenbrille Damen Polarisiert Sunglasses-Woman: Polarisiert Sonnenbrille uv400 Schutz Verspiegelte Sonnenbrillen
HENGOSEN€14.694.3★
GQUEEN Retro Sonnenbrille Damen Herren Rund Polarisierte Metallgestell Federgelenk Trendiger Hippie Stil UV400 Schutz
GQUEEN€17.294.2★
Perfectmiaoxuan 3er-Pack Polarisierte Sonnenbrille Herren Damen Leichte TR90 Sonnenbrille mit UV400 Schutz TAC Gläser für Autofahren Angeln Urlaub & Freizeit
Perfectmiaoxuan€20.774.0★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Super Passform”
“Super Qualität”
“Gutes Angebot”
“coole Form”
“Leicht und bequem zu tragen, ideal für den täglichen Gebrauch”
“genau wie bestellt”
“Schönes Design”
“Leicht und bequem zu tragen, ideal für den täglichen Gebrauch”
“Schöne, farbgetreue Brille”
“robuste Qualität”
What buyers complain about
“Plastikschrott”
“Leider ungenügende Passform”
“Nach nur wenigen Nutzungen ist die erste Brille defekt”
“Es handelt sich definitiv nicht um eine Schutzfolie”
“Offensichtlich gut gemachte Fälschung”
“Falsche Farbe und matt”
“War zu teuer für das Material”
“Unangenehm beim ablegen”
“Benutzt und verdreckt, aber als neu verkauft”
“Glas flimmert”
Top return reasons
Common questions
- Is sonnenbrille damen profitable to sell on Amazon Germany?
- The niche generates €1.6M/yr across 56 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is +80.1%. Flapen's verdict: Launch it (68/100).
- How competitive is the sonnenbrille damen niche?
- 28 brands and 89 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in sonnenbrille damen?
- Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Haltbarkeit. The return rate is 5.4%.
- When does demand for sonnenbrille damen peak?
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 7.0× the quietest.
- What does it cost to enter the sonnenbrille damen niche?
- Listings span €8.15–€223.11; the average listing price is €39.06 (sweet spot $15–$100). The average incumbent carries 2,679 reviews — the moat a new listing must climb.
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