cap herren
Launch itA $1.6M/yr market growing +109.3% this quarter with returns at 3.3% — clears our launch bar.
Growth
Great+109.3%90-day search growth — must beat 0% to launch
Competition
Great21%top-5 click share — an open shelf
Brand share
Great45%top-5 brand share — no brand owns this niche
Market size
Great€1.6M€1.6M/yr · 7.4M searches
Avg price
Great€17.31avg listing price — sweet spot $15–$100
Price range
Good€6.15–€38.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.3%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,205.52avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, cap herren is a €1.6M/yr Amazon Germany market (7.4M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 70/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 100K–125K
- avg 1,000–1,250/product
- Revenue / yr
- €1.7M–€2.2M
- units × avg price
- Launch success
- 36%
- 5 of 14 new (360d)
- Conversion rate
- 1.2%
- Avg BSR
- #145
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 80%
- Out of stock
- 2.4%
- Avg brand age
- 50 months
- Avg seller age
- 175 days
Competition
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
45 rising
Sellers
297
Top-5 brand share
45%
Top 20: 83%
Top-5 click share
21%
Top 20: 51%
Open market
51%
- New Era14%
- FURTALK12%
- Flexfit7%
- Interstellar Fire7%
- Soulbuddy5%
- Tommy Hilfiger5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +109.3% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 3.0×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 102 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Baseball Cap Herren DamenUnisex Kappe Verstellbar Reine Farbe Baseboard Baseballkappe Mützeschwarz
Interstellar Fire€7.884.4★5,485 rev
FURTALK Unisex Trucker Cap Basecap Herren und Damen aus Netzstoff Verstellbare Baseball Cap Schwarz
FURTALK€11.854.3★190 rev
Flexfit Unisex-Adult Wooly Combed 6277 Mütze L / XL black
Flexfit€10.134.6★26,215 rev
FURTALK Damen Vintage Basecap Baumwolle Verstellbare Baseball Cap
FURTALK€13.874.3★217 rev
Tommy Hilfiger Herren Cap Classic BB Basecap Blau (Midnight) Einheitsgröße
Tommy Hilfiger€22.834.5★26,533 rev
Newest
by launch date
Flexfit Retro Trucker Cap Mesh Baseball Kappe Einheitsgröße für Damen und Herren Navy & GRATIS HLKauf-Block
HLKauf€11.900 rev
Flexfit Retro Trucker Cap Mesh Baseball Kappe Einheitsgröße für Damen und Herren Schwarz & GRATIS HLKauf-Block
HLKauf€11.890 rev
Nebelkind Baseline Cap Herren Damen Cleane Baseball-Cap gebogener Schirm Minimalistische Premium Baseballkappe Einheitsgröße OneSize Größenverstellbar Premium Casual (Schwarz)
Nebelkind€31.031 rev
TOP-EX Cooling Baseball Caps für Damen Pferdeschwanz Sommer UPF 50 Sun Basecap Damen UV Schutz mit Mesh für Laufen Tennis Wasserdicht Atmungsaktiv Faltbar Knallrosa L/XL
TOP-EX€16.2225 rev
Amazon Essentials Herren Verstellbare Sport-Baseballkappe Grau Einheitsgröße
Amazon Essentials€12.0889 rev
Trending
90-day click momentumNebelkind Baseline Cap Herren Damen Cleane Baseball-Cap gebogener Schirm Minimalistische Premium Baseballkappe Einheitsgröße OneSize Größenverstellbar Premium Casual (Schwarz)
Nebelkind€31.035.0★
Soulbuddy Basecap Damen Snapback Cap Sonnenhut Damen Kappe Damen Cap Herren Basecap Herren Urlaub Must Haves Outdoor One Size Verstellbar Lila
Soulbuddy€28.234.6★
Parforce Traditional Hunting Cap Classic Sporter Oliv/Braun Einheitsgröße
Parforce Traditional Hunting€14.814.5★
TOP-EX Cooling Baseball Caps für Damen Pferdeschwanz Sommer UPF 50 Sun Basecap Damen UV Schutz mit Mesh für Laufen Tennis Wasserdicht Atmungsaktiv Faltbar Knallrosa L/XL
TOP-EX€16.224.5★
Amazon Essentials Herren Verstellbare Sport-Baseballkappe Schwarz Einheitsgröße
Amazon Essentials€12.144.3★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“passt”
“Super Ware”
“Geld wert”
“Super bequem”
“Wie man sieht ( Fotos)”
“Material top”
“Farbe wie abgebildet”
“Der perfekte Mix aus Style und Funktion – Robust, trocken und sieht top aus”
“trägt sich leicht”
“Das Design ist schlicht”
What buyers complain about
“Fällt klein aus”
“indiskutable Qualität”
“Farbe bleicht aus”
“Die Form wirkt insgesamt etwas ungewöhnlich”
“Material sehr dünn”
“Anders wie auf dem Foto”
“nach na Zeit wird sie halt geknickt das nd so gei”
“Also erstmal muss ich sagen, dass der Preis mich etwas abgeschreckt hat”
“Komplett verbogen und zerknittert angekommen”
“Schweißspuren al dente”
Top return reasons
Common questions
- Is cap herren profitable to sell on Amazon Germany?
- The niche generates €1.6M/yr across 102 tracked products. 5 of 14 products launched in the last 360 days are still selling. 90-day search growth is +109.3%. Flapen's verdict: Launch it (70/100).
- How competitive is the cap herren niche?
- 45 brands and 297 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in cap herren?
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Farbe. The return rate is 3.3%.
- When does demand for cap herren peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 3.0× the quietest.
- What does it cost to enter the cap herren niche?
- Listings span €6.15–€38.62; the average listing price is €17.31 (sweet spot $15–$100). The average incumbent carries 4,206 reviews — the moat a new listing must climb.
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