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Tommy Hilfiger Herren

Tommy Hilfiger Herren shows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

64
Worth a look

Top 4% of 2,560 Fashion niches · +18 vs the category median of 46

Market size 73Growth 76Conversion 7Competition 97Returns 16Price range 87Avg price 95Brand share 72Review moat 24Quality gap 77
This niche Category average · 2,560 niches

Is Tommy Hilfiger Herren profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Tommy Hilfiger Herren is a €807K/yr Amazon Germany market (5.0M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jul–Oct–Nov–Dec. Verdict: Worth a look — 64/100.

Tommy Hilfiger Herren: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +61.7% over the last 90 days and 0.6% of searches end in a purchase.

€807K

revenue / yr

Units sold / yr40K
Search volume / yr+61.7%5.0M
Conversion rate0.6%
Avg price€27.91

Who owns the niche?

The top 5 brands hold 62% of demand, so 38% of the market is open.

38%

open market share

Brands · sellers35 · 201
Top-5 product click share12%
Open market38%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 207 products

Sponsored placement81%
New entrants (1y)18· 1 succeeded
Avg rating4.3★
Avg reviews4,981

Top Tommy Hilfiger Herren products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

€0€8K€16K€24K€32K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 rising

Sellers

201

Top-5 brand share

62%

Top 20: 92%

Top-5 click share

12%

Top 20: 33%

Open market

35%

  • Tommy Hilfiger40%
  • JACK & JONES7%
  • HMIYA6%
  • Amazon Essentials5%
  • Lacoste4%
  • Tommy Jeans4%

Tommy Hilfiger Herren demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume5.0MCVR0.6%Products207Brands35Top 5 Brands62%OOS Rate1.9%Rating4.3★Reviews4,981Avg BSR#105
300K200KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Top Tommy Hilfiger Herren search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tommy hilfiger herren1.7M/yr
  • poloshirt herren kurzarm280K/yr
  • poloshirts für herren367K/yr
  • tommy hilfiger680K/yr
  • herren poloshirt kurzarm164K/yr
  • polo shirts für herren216K/yr
  • poloshirt171K/yr
  • lacoste poloshirt herren176K/yr
  • hilfiger herren280K/yr
  • boss poloshirt herren137K/yr

What reviews say buyers love and hate about Tommy Hilfiger Herren

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Qualität insgesamt25%

Super Ware

Gesamtgröße24%

Passt

Komfort insgesamt11%

super bequem, richtig angenehmer Baumwollstoff und sitzt top

Materialqualität6%

Schönes Material

Preis-Leistungs-Verhältnis4%

Klasse Deal

What buyers complain about

70% of reviews
Gesamtgröße26%

Passt nicht

Qualität insgesamt19%

Müll

Nähen/Finish/Polieren6%

Bei der sich die Naht gelöst hat

Materialqualität4%

Sehr schlechtes Material

Geeignet für Maschinenwäsche3%

Aber nach 2-3 Mal waschen kam die Enttäuschung

Tommy Hilfiger Herren return rate & reasons

Why buyers send it back, as a share of all return requests.

7.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
53%
2Breite
7%
3Qualität insgesamt
6%
4Farbe
5%
5Materialqualität
5%

Common Tommy Hilfiger Herren questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tommy Hilfiger Herren 64/100 on Amazon Germany — Worth a look. The niche generates €807K/yr across 207 tracked products. 1 of 18 products launched in the last 360 days are still selling. Search demand moved +61.7% over the last 90 days.
Search demand for Tommy Hilfiger Herren on Amazon Germany peaks in Jul–Oct–Nov–Dec, where the busiest month runs 2.5× the quietest.