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64

tommy hilfiger herren

Worth a look

Shows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 73Growth 76Conversion 7Competition 97Returns 16Price range 87Avg price 95Brand share 72Review moat 24Quality gap 77

Competition

Incredible12%

top-5 click share — an open shelf

Avg price

Incredible€27.91

avg listing price — sweet spot $15–$100

Price range

Great€7.57–€84.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Growth

Great+61.7%

90-day search growth — must beat 0% to launch

Market size

Good€807K

€807K/yr · 5.0M searches

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,980.81

avg incumbent reviews — the moat a new listing must climb

Returns

Bad7.4%

return rate — above 5% kills the launch gate

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, tommy hilfiger herren is a €807K/yr Amazon Germany market (5.0M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jul–Oct–Nov–Dec. Verdict: Worth a look — 64/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

tommy hilfiger herren market data

Units sold / yr
30K–40K
avg 100–250/product
Revenue / yr
€837K–€1.1M
units × avg price
Conversion rate
0.6%
Avg BSR
#105
Page quality
0%
Prime
93%
Sponsored
81%
Out of stock
1.9%
Avg brand age
56 months
Avg seller age
173 days

Competition & brand share

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

Brands

35 rising

Sellers

201

Top-5 brand share

62%

Top 20: 92%

Top-5 click share

12%

Top 20: 33%

Open market

35%

  • Tommy Hilfiger40%
  • JACK & JONES7%
  • HMIYA6%
  • Amazon Essentials5%
  • Lacoste4%
  • Tommy Jeans4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +61.7% search growth over the last 90 days.
300K200KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Top tommy hilfiger herren search terms

  • tommy hilfiger herren1.7M/yr
  • poloshirt herren kurzarm280K/yr
  • poloshirts für herren367K/yr
  • tommy hilfiger680K/yr
  • herren poloshirt kurzarm164K/yr
  • polo shirts für herren216K/yr
  • poloshirt171K/yr
  • lacoste poloshirt herren176K/yr
  • hilfiger herren280K/yr
  • boss poloshirt herren137K/yr
All search terms

Top tommy hilfiger herren products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€8K2%€16K3%€24K4%€32K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about tommy hilfiger herren

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt25%

“Super Ware”

Gesamtgröße24%

“Passt”

Komfort insgesamt11%

“super bequem, richtig angenehmer Baumwollstoff und sitzt top”

Materialqualität6%

“Schönes Material”

Preis-Leistungs-Verhältnis4%

“Klasse Deal”

Farbe3%

“Farbe auch”

beworben Vs Tatsächliches Produkt2%

“alles wie beschrieben, sehr zufrieden”

Form/Stil2%

“Das Poloshirt sieht gut aus”

Gewicht leicht2%

“Mein Eindruck: Leicht, luftig & geruchsneutral”

Haltbarkeit1%

“Gute Passform und Haltbarkeit”

What buyers complain about

Gesamtgröße26%

“Passt nicht”

Qualität insgesamt19%

“Müll”

Nähen/Finish/Polieren6%

“Bei der sich die Naht gelöst hat”

Materialqualität4%

“Sehr schlechtes Material”

Geeignet für Maschinenwäsche3%

“Aber nach 2-3 Mal waschen kam die Enttäuschung”

Farbe3%

“Farbe bleicht aus”

Haltbarkeit3%

“dünn und schnell kaputt”

Preis-Leistungs-Verhältnis3%

“Geld nicht wert”

Dicke2%

“Super dünn”

Lederqualität1%

“Leder rissig”

Top return reasons

Gesamtgröße53%
Breite7%
Qualität insgesamt6%
Farbe5%
Materialqualität5%
Länge5%
Dünn3%
beworben Vs Tatsächliches Produkt1%
Taillenpassform1%
Ärmelpassform1%

Common questions

Is tommy hilfiger herren profitable to sell on Amazon Germany?
The niche generates €807K/yr across 207 tracked products. 1 of 18 products launched in the last 360 days are still selling. 90-day search growth is +61.7%. Flapen's verdict: Worth a look (64/100).
How competitive is the tommy hilfiger herren niche?
35 brands and 201 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in tommy hilfiger herren?
Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Nähen/Finish/Polieren. The return rate is 7.4% — above our launch gate.
When does demand for tommy hilfiger herren peak?
Demand peaks in Jul–Oct–Nov–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the tommy hilfiger herren niche?
Listings span €7.57–€84.37; the average listing price is €27.91 (sweet spot $15–$100). The average incumbent carries 4,981 reviews — the moat a new listing must climb.