Is Tommy Hilfiger Herren profitable to sell on Amazon Germany?

Flapen scores Tommy Hilfiger Herren 64 out of 100 on Amazon Germany, a Maybe. Shoppers spend €807K a year across 207 tracked products. 1 of the 18 products launched in the last year cleared the first-year sales bar. Search demand grew +61.7% in the last 90 days.

How competitive is the Tommy Hilfiger Herren niche on Amazon Germany?

35 brands and 201 sellers compete in Tommy Hilfiger Herren on Amazon Germany. The top 5 Tommy Hilfiger Herren products take 12% of clicks, and the top 5 brands take 62%.

What do buyers complain about in Tommy Hilfiger Herren?

Tommy Hilfiger Herren buyers on Amazon Germany complain most about Gesamtgröße, Qualität insgesamt, and Nähen/Finish/Polieren. An estimated 7.4% of orders come back, which is high.

When does demand for Tommy Hilfiger Herren peak?

Search demand for Tommy Hilfiger Herren on Amazon Germany peaks in Jul–Oct–Nov–Dec, and the busiest month runs 2.5× the quietest.

What does it cost to enter the Tommy Hilfiger Herren niche?

Tommy Hilfiger Herren sells for €27.91 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €7.57 to €84.37. The average product has 4,981 reviews, the count a new listing must catch up to.

Tommy Hilfiger Herren

Maybe

The top 5 products take only 12% of clicks. But buyers convert on only 0.6% of searches, so Tommy Hilfiger Herren is a Maybe.

Filters High Returns

Flapen Score: 64
64 / 100Top 4% of 2,560 Fashion niches · +18 vs the category median of 46
Market size: €807K/yr5.0M searches / yr
90-day growth: +61.7%search demand this quarter
Competition: 12%top-5 click share · 35 brands · 201 sellers

Flapen Score

Tommy Hilfiger Herren against its category

The dotted line is the Fashion average. Past it, Tommy Hilfiger Herren is stronger. Inside it, weaker.

64Maybe

This niche Category average

See the method

Market

The Tommy Hilfiger Herren market on Amazon at a glance

Shoppers on Amazon Germany searched for Tommy Hilfiger Herren 5.0M times last year and spent an estimated €807K. The top 5 brands take 62% of clicks. Demand peaks in Jul–Oct–Nov–Dec. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 5.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +61.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €807K a year.

Searches, last 12 months: 5.0M
Growth, 90 days vs prior 90: +61.7%
Conversion, latest week: 0.6%
Market size, estimated: €807Ka year
Peak month: December2.5× the quietest month
Top search term: tommy hilfiger herren1.7M searches a year

02 · Price

A sale here is worth €27.91.

Listings sell for €27.91 on average, from €7.57 to €84.37. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At €27.91 that is €3K to €7K a year per listing.

Average price: €27.91inside the $15 to $100 sweet spot
Price range: €7.57–€84.37
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 30K–40K
Units per listing a year: 100–250
Revenue per listing a year: €3K–€7K
Returns: 7.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #105 within Activewear. It carries 4,981 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings: 81%
Prime listings: 93%
Out of stock, average day: 1.9%
Average rank: #105in Activewear
Average rating: 4.27 starsAmazon Germany average 4.37 stars
Average reviews: 4,981per listing
Listings tracked: 207

04 · Newcomers

1 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months: 18
Successful launches: 1Amazon's first-year sales bar
Average brand age: 56 months

Products

Top Tommy Hilfiger Herren products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 12% of clicks. An open shelf where new products get seen.

Brands

35 rising

Sellers

201

Top-5 brand share

62%

Top 20: 92%

Top-5 click share

12%

Top 20: 33%

Open market

35%

Brand 140%
Brand 27%
Brand 36%
Brand 45%
Brand 54%
Brand 64%

Demand

Tommy Hilfiger Herren search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Tommy Hilfiger Herren search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

tommy hilfiger herren1.7M/yr -1.9%0.2% conv.
poloshirt herren kurzarm280K/yr +642.1%0.3% conv.
poloshirts für herren367K/yr +83.3%0.1% conv.
tommy hilfiger680K/yr +4.1%0.1% conv.
herren poloshirt kurzarm164K/yr +131.2%0.3% conv.
polo shirts für herren216K/yr +99.9%0.3% conv.
poloshirt171K/yr +142.3%0.2% conv.
lacoste poloshirt herren176K/yr +145.7%0.2% conv.
hilfiger herren280K/yr -17.7%0.2% conv.
boss poloshirt herren137K/yr +109.5%0.2% conv.

Reviews and returns

What reviews say buyers love and hate about Tommy Hilfiger Herren

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”

26%of negative reviews mention “Gesamtgröße”

7.4%of orders come back

“Passt nicht”

A buyer, on “Gesamtgröße”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Tommy Hilfiger Herren questions

Answered from the same tracked data.

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