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Unterhemd Herren

Maybe

Search demand grew +141.1% this quarter. But buyers convert on only 0.9% of searches, so Unterhemd Herren is a Maybe.

Filters Trending
Flapen Score
62
62 / 100
Top 5% of 2,560 Fashion niches · +16 vs the category median of 46
Market size
€400K/yr3.1M searches / yr
90-day growth
+141.1%search demand this quarter
Competition
31%top-5 click share · 25 brands · 88 sellers

Flapen Score

Unterhemd Herren against its category

The dotted line is the Fashion average. Past it, Unterhemd Herren is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Unterhemd Herren market on Amazon at a glance

Shoppers on Amazon Germany searched for Unterhemd Herren 3.1M times last year and spent an estimated €400K. The top 5 brands take 66% of clicks. Demand peaks in Jun–Jul. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +141.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €400K a year.

Searches, last 12 months
3.1M
Growth, 90 days vs prior 90
+141.1%
Conversion, latest week
0.9%
Market size, estimated
€400Ka year
Peak month
June2.7× the quietest month
Top search term
tank top herren665K searches a year

02 · Price

A sale here is worth €14.33.

Listings sell for €14.33 on average, from €8.45 to €37.73. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At €14.33 that is €11K to €14K a year per listing.

Average price
€14.33under the $15 to $100 sweet spot
Price range
€8.45–€37.73
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
€11K–€14K
Returns
3.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #46 within Activewear. It carries 4,320 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
98%
Out of stock, average day
2.8%
Average rank
#46in Activewear
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
4,320per listing
Listings tracked
58

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
52 months

Products

Top Unterhemd Herren products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.

€0€16K€32K€48K€64K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

88

Est. top-5 brand share

66%

Top 20: 96%

Est. top-5 click share

31%

Top 20: 62%

Open market

31%

  • Smart Sir23%
  • FALARY20%
  • MAGCOMSEN12%
  • Amazon Essentials7%
  • Falechay5%
  • Hioutdoor3%

Demand

Unterhemd Herren search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.7×

Search terms

Top Unterhemd Herren search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tank top herren665K/yr
  • unterhemd herren805K/yr
  • tanktop herren306K/yr
  • muskelshirts herren232K/yr
  • tank top137K/yr
  • unterhemden herren254K/yr
  • achselshirts herren91K/yr
  • herren unterhemden143K/yr
  • herren tank top52K/yr
  • tanktop55K/yr

Reviews and returns

What reviews say buyers love and hate about Unterhemd Herren

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Qualität insgesamt”
28%of negative reviews mention “Gesamtgröße”
3.7%of orders come back
“Fällt ziemlich groß aus”
A buyer, on “Gesamtgröße”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Unterhemd Herren questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data