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Laufsocken

Maybe

An estimated 1.0% of orders come back. But buyers convert on only 1.8% of searches, so Laufsocken is a Maybe.

Flapen Score
63
63 / 100
Top 4% of 2,560 Fashion niches · +17 vs the category median of 46
Market size
€357K/yr1.1M searches / yr
90-day growth
+28.9%search demand this quarter
Competition
23%top-5 click share · 27 brands · 121 sellers

Flapen Score

Laufsocken against its category

The dotted line is the Fashion average. Past it, Laufsocken is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Laufsocken market on Amazon at a glance

Shoppers on Amazon Germany searched for Laufsocken 1.1M times last year and spent an estimated €357K. The top 5 brands take 62% of clicks. Demand peaks in May–Sep. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +28.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €357K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+28.9%
Conversion, latest week
1.8%
Market size, estimated
€357Ka year
Peak month
September1.8× the quietest month
Top search term
laufsocken259K searches a year

02 · Price

A sale here is worth €16.88.

Listings sell for €16.88 on average, from €5.81 to €43.97. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At €16.88 that is €2K to €4K a year per listing.

Average price
€16.88inside the $15 to $100 sweet spot
Price range
€5.81–€43.97
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
€2K–€4K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #48 within Sportartspezifische Bekleidung. It carries 3,439 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
99%
Out of stock, average day
3.7%
Average rank
#48in Sportartspezifische Bekleidung
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
3,439per listing
Listings tracked
85

04 · Newcomers

6 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
6Amazon's first-year sales bar
Average brand age
50 months

Products

Top Laufsocken products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

27 falling

Sellers

121

Top-5 brand share

62%

Top 20: 97%

Top-5 click share

23%

Top 20: 54%

Open market

32%

  • Brand 117%
  • Brand 216%
  • Brand 313%
  • Brand 48%
  • Brand 58%
  • Brand 66%

Demand

Laufsocken search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Sep · busiest ÷ quietest = 1.8×

Search terms

Top Laufsocken search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • laufsocken259K/yr
  • laufsocken damen 39-42141K/yr
  • laufsocken herren 43-46130K/yr
  • falke socken damen160K/yr
  • laufsocken damen79K/yr
  • laufsocken herren78K/yr
  • cep laufsocken herren57K/yr
  • laufsocken damen 35 - 3848K/yr
  • running socks46K/yr
  • laufsocken herren 39-4225K/yr

Reviews and returns

What reviews say buyers love and hate about Laufsocken

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Gesamtgröße”
17%of negative reviews mention “Gesamtgröße”
1.0%of orders come back
“fällt kleiner aus”
A buyer, on “Gesamtgröße”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Laufsocken questions

Answered from the same tracked data.