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Sommerkleid Damen

Sommerkleid Damen shows demand growing +294.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

67
Worth a look

Top 2% of 2,560 Fashion niches · +21 vs the category median of 46

Market size 58Growth 100Conversion 1Competition 97Returns 1Price range 81Avg price 94Brand share 88Review moat 48Quality gap 84
This niche Category average · 2,560 niches

Is Sommerkleid Damen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Sommerkleid Damen is a €463K/yr Amazon Germany market (18.8M searches/yr). The top 5 brands hold 47% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 67/100.

Sommerkleid Damen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +294.4% over the last 90 days and 0.1% of searches end in a purchase.

€463K

revenue / yr

Units sold / yr40K
Search volume / yr+294.4%18.8M
Conversion rate0.1%
Avg price€22.43

Who owns the niche?

The top 5 brands hold 47% of demand, so 53% of the market is open.

53%

open market share

Brands · sellers61 · 83
Top-5 product click share11%
Open market53%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 260 products

Sponsored placement93%
New entrants (1y)78· 23 succeeded
Avg rating4.2★
Avg reviews1,732

Top Sommerkleid Damen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.

€0€5K€9K€14K€19K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

61 falling

Sellers

83

Top-5 brand share

47%

Top 20: 81%

Top-5 click share

11%

Top 20: 30%

Open market

51%

  • Newshows13%
  • AUSELILY10%
  • Amazon Essentials8%
  • WNEEDU8%
  • Cicy Bell6%
  • MOLERANI5%

Sommerkleid Damen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume18.8MCVR0.1%Products260Brands61Top 5 Brands47%OOS Rate3.1%Rating4.2★Reviews1,732Avg BSR#195
2.5M1.5MPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 6.9×

Top Sommerkleid Damen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sommerkleid damen4.0M/yr
  • kleider2.8M/yr
  • strandkleid damen1.4M/yr
  • sommerkleid1.0M/yr
  • kleider damen1.1M/yr
  • kleid1.7M/yr
  • sommerkleider damen leicht und luftig536K/yr
  • sommerkleid damen lang636K/yr
  • kleid damen1.1M/yr
  • kleider damen sommer462K/yr

What reviews say buyers love and hate about Sommerkleid Damen

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Gesamtgröße20%

Passt

Komfort insgesamt11%

bester Tragekomfort

Materialqualität8%

Material ist ok

Qualität insgesamt7%

Eine hochwertige Wahl mit perfekten Details und exquisiter Verarbeitung

Gewicht leicht5%

Tolles leichtes Kleid

What buyers complain about

52% of reviews
Gesamtgröße17%

Fallen kleiner aus

Materialqualität8%

Polyester als Hauptmaterial ist natürlich nicht so schön

Farbe6%

Andere Farbe

Qualität insgesamt5%

Die Qualität war nicht gut

beworben Vs Tatsächliches Produkt3%

Komplett anders als die Beschreibung und Abbildung

Sommerkleid Damen return rate & reasons

Why buyers send it back, as a share of all return requests.

11.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
37%
2Materialqualität
16%
3Farbe
8%
4Länge
6%
5Breite
5%

Common Sommerkleid Damen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sommerkleid Damen 67/100 on Amazon Germany — Worth a look. The niche generates €463K/yr across 260 tracked products. 23 of 78 products launched in the last 360 days are still selling. Search demand moved +294.4% over the last 90 days.
Search demand for Sommerkleid Damen on Amazon Germany peaks in May–Jun–Jul, where the busiest month runs 6.9× the quietest.