Skip to content

Sommerkleid Damen

Pass

Sommerkleid Damen scores 67 out of 100, a Pass. Shoppers spend an estimated $463K a year here, search demand grew +294.4% this quarter, and an estimated 11.8% of orders come back.

Flapen Score
67
67 / 100
Top 2% of 2,560 Fashion niches · +21 vs the category median of 46
Market size
€463K/yr18.8M searches / yr
90-day growth
+294.4%search demand this quarter
Competition
11%top-5 click share · 61 brands · 83 sellers

Flapen Score

Sommerkleid Damen against its category

The dotted line is the Fashion average. Past it, Sommerkleid Damen is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sommerkleid Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Sommerkleid Damen 18.8M times last year and spent an estimated €463K. The top 5 brands take 47% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 18.8M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +294.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €463K a year.

Searches, last 12 months
18.8M
Growth, 90 days vs prior 90
+294.4%
Conversion, latest week
0.1%
Market size, estimated
€463Ka year
Peak month
June6.9× the quietest month
Top search term
sommerkleid damen4.0M searches a year

02 · Price

A sale here is worth €22.43.

Listings sell for €22.43 on average, from €8.14 to €47.02. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At €22.43 that is €2K to €6K a year per listing.

Average price
€22.43inside the $15 to $100 sweet spot
Price range
€8.14–€47.02
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
100–250
Revenue per listing a year
€2K–€6K
Returns
11.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #195 within Bademode. It carries 1,732 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
98%
Out of stock, average day
3.1%
Average rank
#195in Bademode
Average rating
4.17 starsAmazon Germany average 4.37 stars
Average reviews
1,732per listing
Listings tracked
260

04 · Newcomers

23 of last year's 78 launches cleared the first-year sales bar.

78 products launched here in the last 12 months. 23 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
78
Successful launches
23Amazon's first-year sales bar
Average brand age
44 months

Products

Top Sommerkleid Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

Brands

61 falling

Sellers

83

Top-5 brand share

47%

Top 20: 81%

Top-5 click share

11%

Top 20: 30%

Open market

51%

  • Brand 113%
  • Brand 210%
  • Brand 38%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Sommerkleid Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2.5M1.5MPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 6.9×

Search terms

Top Sommerkleid Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sommerkleid damen4.0M/yr
  • kleider2.8M/yr
  • strandkleid damen1.4M/yr
  • sommerkleid1.0M/yr
  • kleider damen1.1M/yr
  • kleid1.7M/yr
  • sommerkleider damen leicht und luftig536K/yr
  • sommerkleid damen lang636K/yr
  • kleid damen1.1M/yr
  • kleider damen sommer462K/yr

Reviews and returns

What reviews say buyers love and hate about Sommerkleid Damen

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Gesamtgröße”
17%of negative reviews mention “Gesamtgröße”
11.8%of orders come back
“Fallen kleiner aus”
A buyer, on “Gesamtgröße”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sommerkleid Damen questions

Answered from the same tracked data.