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Regenschirm

Regenschirm clears our launch bar: a $945K/yr market growing +51.5% this quarter with returns at 2.0%.

Flapen Score

65
Launch it

Top 3% of 2,560 Fashion niches · +19 vs the category median of 46

Market size 77Growth 70Conversion 32Competition 69Returns 75Price range 59Avg price 67Brand share 83Review moat 24Quality gap 67
This niche Category average · 2,560 niches

Is Regenschirm profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Regenschirm is a €945K/yr Amazon Germany market (2.6M searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Sep–Oct. Verdict: Launch it — 65/100.

Regenschirm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +51.5% over the last 90 days and 2.6% of searches end in a purchase.

€945K

revenue / yr

Units sold / yr100K
Search volume / yr+51.5%2.6M
Conversion rate2.6%
Avg price€14.03

Who owns the niche?

The top 5 brands hold 52% of demand, so 48% of the market is open.

48%

open market share

Brands · sellers30 · 50
Top-5 product click share44%
Open market48%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 43 products

Sponsored placement81%
New entrants (1y)3· 0 succeeded
Avg rating4.3★
Avg reviews6,525

Top Regenschirm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

€0€38K€76K€113K€151K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

50

Top-5 brand share

52%

Top 20: 91%

Top-5 click share

44%

Top 20: 78%

Open market

42%

  • Knirps15%
  • Repel Umbrella12%
  • TUMELLA11%
  • VON HEESEN7%
  • Vicloon7%
  • TechRise6%

Regenschirm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.6MCVR2.6%Products43Brands30Top 5 Brands52%OOS Rate2.6%Rating4.3★Reviews6,525Avg BSR#102
200K150KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 4.9×

Top Regenschirm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • regenschirm1.0M/yr
  • regenschirm knirps197K/yr
  • knirps regenschirm218K/yr
  • umbrella139K/yr
  • regenschirm groß190K/yr
  • schirm98K/yr
  • mini regenschirm90K/yr
  • regenschirm sturmfest96K/yr
  • regenschirm klein89K/yr
  • regenschirme56K/yr

What reviews say buyers love and hate about Regenschirm

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Qualität insgesamt25%

Super Qualität

Stärke16%

Elegant und robust

Preis-Leistungs-Verhältnis11%

Die Investition lohnt sich

Gesamtgröße7%

Passt

Benutzerfreundlichkeit5%

Einfache Handhabung: Wenn die Automatik funktioniert, ist sie sehr praktisch

What buyers complain about

73% of reviews
Haltbarkeit31%

nach 1 monat defekt

Qualität insgesamt14%

Schlechte Qualität zum hohen Preis

Gesamtgröße6%

Etwas kleiner als erwartet

Preis-Leistungs-Verhältnis5%

Eher teuer

Stärke4%

nicht soooo sturmfest

Regenschirm return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
28%
2Gewicht schwer
18%
3Qualität insgesamt
11%
4Benutzerfreundlichkeit
6%
5Defekt Material/Teile
6%

Common Regenschirm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Regenschirm 65/100 on Amazon Germany — Launch it. The niche generates €945K/yr across 43 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +51.5% over the last 90 days.
Search demand for Regenschirm on Amazon Germany peaks in Sep–Oct, where the busiest month runs 4.9× the quietest.