18. Geburtstag Junge

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €628K a year.

Searches, last 12 months

3.0M

Growth, 90 days vs prior 90

-9.5%

Conversion, latest week

2.2%

Market size, estimated

€628Ka year

Top search term

18. geburtstag mädchen620K searches a year

Listings sell for €9.62 on average, from €2.32 to €37.25. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 250 to 500 of them. At €9.62 that is €2K to €5K a year per listing.

Average price

€9.62under the $15 to $100 sweet spot

Price range

€2.32–€37.25

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

80K–100K

Units per listing a year

250–500

Revenue per listing a year

€2K–€5K

Returns

0.7%of orders · Amazon Germany median 1.1%

88% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #112 within Kleidung für spezielle Anlässe. It carries 598 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

99%

Out of stock, average day

10.8%

Average rank

#112in Kleidung für spezielle Anlässe

Average rating

4.54 starsAmazon Germany average 4.37 stars

Average reviews

598per listing

Listings tracked

86

40 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

40

Successful launches

6Amazon's first-year sales bar

Average brand age

27 months