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New Era Cap

Maybe

Search demand grew +350.1% this quarter. But buyers convert on only 1.2% of searches, so New Era Cap is a Maybe.

Filters Trending No Dominant Brand High Returns
Flapen Score
61
61 / 100Top 7% of 2,560 Fashion niches · +15 vs the category median of 46
Market size
€230K/yr1.4M searches / yr
90-day growth
+350.1%search demand this quarter
Competition
34%top-5 click share · 38 brands · 179 sellers

Flapen Score

New Era Cap against its category

The dotted line is the Fashion average. Past it, New Era Cap is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The New Era Cap market on Amazon at a glance

Shoppers on Amazon Germany searched for New Era Cap 1.4M times last year and spent an estimated €230K. The top 5 brands take 50% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +350.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €230K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+350.1%
Conversion, latest week
1.2%
Market size, estimated
€230Ka year
Peak month
July6.4× the quietest month
Top search term
cap damen475K searches a year

02 · Price

A sale here is worth €13.62.

Listings sell for €13.62 on average, from €6.83 to €31.69. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €13.62 that is €3K to €7K a year per listing.

Average price
€13.62under the $15 to $100 sweet spot
Price range
€6.83–€31.69
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€3K–€7K
Returns
5.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #121 within Accessoires. It carries 2,707 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
93%
Out of stock, average day
0.7%
Average rank
#121in Accessoires
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
2,707per listing
Listings tracked
58

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top New Era Cap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

38 rising

Sellers

179

Top-5 brand share

50%

Top 20: 85%

Top-5 click share

34%

Top 20: 65%

Open market

46%

  • Brand 117%
  • Brand 213%
  • Brand 39%
  • Brand 48%
  • Brand 53%
  • Brand 63%

Demand

New Era Cap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 6.4×

Search terms

Top New Era Cap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cap damen475K/yr
  • basecap damen228K/yr
  • kappe damen212K/yr
  • cappy frauen93K/yr
  • damen cap79K/yr
  • baseball caps für damen52K/yr
  • schildkappe damen30K/yr
  • new era cap 9forty25K/yr
  • damen kappe27K/yr
  • caps damen24K/yr

Reviews and returns

What reviews say buyers love and hate about New Era Cap

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Gesamtgröße”
27%of negative reviews mention “Gesamtgröße”
5.1%of orders come back
“Fällt klein aus”
A buyer, on “Gesamtgröße”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

Keep looking

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FAQ

Common New Era Cap questions

Answered from the same tracked data.