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Sport Bh

Sport Bh shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

61
Worth a look

Top 7% of 2,560 Fashion niches · +15 vs the category median of 46

Market size 73Growth 53Conversion 7Competition 96Returns 11Price range 71Avg price 82Brand share 91Review moat 25Quality gap 76
This niche Category average · 2,560 niches

Is Sport Bh profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Sport Bh is a €805K/yr Amazon Germany market (8.5M searches/yr). The top 5 brands hold 44% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 61/100.

Sport Bh: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +25.5% over the last 90 days and 0.5% of searches end in a purchase.

€805K

revenue / yr

Units sold / yr60K
Search volume / yr+25.5%8.5M
Conversion rate0.5%
Avg price€17.92

Who owns the niche?

The top 5 brands hold 44% of demand, so 56% of the market is open.

56%

open market share

Brands · sellers52 · 121
Top-5 product click share17%
Open market56%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 144 products

Sponsored placement97%
New entrants (1y)42· 10 succeeded
Avg rating4.3★
Avg reviews4,102

Top Sport Bh products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

€0€16K€32K€48K€64K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

52 falling

Sellers

121

Top-5 brand share

44%

Top 20: 79%

Top-5 click share

17%

Top 20: 41%

Open market

52%

  • Jiuday23%
  • HORISUN6%
  • HBselect5%
  • DEANGELMON5%
  • SHARICCA5%
  • HANERDUN4%

Sport Bh demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume8.5MCVR0.5%Products144Brands52Top 5 Brands44%OOS Rate3.7%Rating4.3★Reviews4,102Avg BSR#100
350K250KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×

Top Sport Bh search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sport bh1.7M/yr
  • bh damen ohne bügel1.3M/yr
  • bustier damen539K/yr
  • bh ohne bügel516K/yr
  • sport bh damen664K/yr
  • bh große brüste starker halt586K/yr
  • bra452K/yr
  • sport bh damen starker halt259K/yr
  • bh damen248K/yr
  • bralette damen122K/yr

What reviews say buyers love and hate about Sport Bh

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Gesamtgröße30%

Passt

Komfort insgesamt28%

Hoher Comfort

Qualität insgesamt8%

Super Produkt

Weiches Gefühl4%

Super soft BH

Materialqualität3%

Festes Material

What buyers complain about

58% of reviews
Gesamtgröße30%

Fällt kleiner aus

Qualität insgesamt5%

Die Qualität ist o. k. Leider haut die Passform überhaupt nicht hin

Brustpassform4%

Fällt klein aus

Farbe4%

Die Farbe schwarz könnte intensiver sein

Haltbarkeit4%

Kein halt

Sport Bh return rate & reasons

Why buyers send it back, as a share of all return requests.

9.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
62%
2Brustpassform
9%
3Breite
8%
4Farbe
3%
5Materialqualität
2%

Common Sport Bh questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sport Bh 61/100 on Amazon Germany — Worth a look. The niche generates €805K/yr across 144 tracked products. 10 of 42 products launched in the last 360 days are still selling. Search demand moved +25.5% over the last 90 days.
Search demand for Sport Bh on Amazon Germany peaks in May–Jun–Jul, where the busiest month runs 2.4× the quietest.