poloshirt herren
Worth a lookShows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible12%top-5 click share — an open shelf
Growth
Incredible+158.1%90-day search growth — must beat 0% to launch
Avg price
Incredible€28.19avg listing price — sweet spot $15–$100
Brand share
Great44%top-5 brand share — no brand owns this niche
Price range
Great€7.57–€84.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good€456K€456K/yr · 2.2M searches
Review moat
Okay3,000.72avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.0%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, poloshirt herren is a €456K/yr Amazon Germany market (2.2M searches/yr). The top 5 brands hold 44% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 68/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
poloshirt herren market data
- Units sold / yr
- 15K–20K
- avg 0–100/product
- Revenue / yr
- €423K–€564K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #184
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 78%
- Out of stock
- 0.8%
- Avg brand age
- 56 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.Brands
42 rising
Sellers
237
Top-5 brand share
44%
Top 20: 86%
Top-5 click share
12%
Top 20: 32%
Open market
53%
- Tommy Hilfiger15%
- JACK & JONES11%
- Lacoste6%
- zitysport6%
- HMIYA5%
- BOSS4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +158.1% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.9×
Top poloshirt herren search terms
- poloshirt herren kurzarm280K/yr
- poloshirts für herren367K/yr
- herren poloshirt kurzarm164K/yr
- poloshirt171K/yr
- lacoste poloshirt herren176K/yr
- boss poloshirt herren137K/yr
- herren poloshirt102K/yr
- polo shirt96K/yr
- poloshirt herren baumwolle79K/yr
- polo97K/yr
Top poloshirt herren products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TARAINYA Poloshirt Herren Baumwolle Kurzarm Polo Shirts Männer Sommer mit Brusttasche Marineblau L
TARAINYA€16.734.4★296 rev
Calvin Klein Herren Campus 3 Knopf Kragen Polo Hemd - Schwarz L
Calvin Klein€31.704.5★4,506 rev
Tommy Hilfiger Herren Poloshirt Kurzarm Core 1985 Regular Fit Blau (Desert Sky) XL
Tommy Hilfiger€38.304.3★4,140 rev
Lacoste Herren Polo-Shirt Kurzarm L1212 Männer Polo-Hemd 2 Knopf Regular Fit Blau 4
Lacoste€71.654.5★7,783 rev
Tommy Hilfiger Herren Poloshirt Kurzarm Core 1985 Regular Fit Schwarz (Black) XS
Tommy Hilfiger€37.854.3★4,140 rev
Newest
by launch dateTARAINYA Poloshirt Herren Baumwolle Kurzarm Polo Shirts Männer Sommer mit Brusttasche Marineblau L
TARAINYA€16.73296 rev
ZITY 3er Pack Poloshirts Herren Kurzarm Schnelltrocknend Atmungsaktives T-Shirt Männer Sommer Polohemd Sport Shirt Regular Fit Golf Polo Shirts für Herren(L Schwarz Marineblau Grau Türkis Mondblau)
ZITY€54.90184 rev
JACK & JONES Jjepaulos Polo Ss Noos
JACK & JONES€14.159 rev
HMIYA Herren Poloshirt Kurzarm Männer Sommer Knopfleiste T-Shirts Basic Golf Polohemd Navyblau L
HMIYA€18.06344 rev
HMIYA Herren Poloshirt Kurzarm Männer Sommer Knopfleiste T-Shirts Basic Golf Polohemd Navyblau XL
HMIYA€17.98344 rev
Trending
90-day click momentumTARAINYA Poloshirt Herren Baumwolle Kurzarm Polo Shirts Männer Sommer mit Brusttasche Marineblau L
TARAINYA€16.734.4★
ZITY 3er Pack Poloshirts Herren Kurzarm Schnelltrocknend Atmungsaktives T-Shirt Männer Sommer Polohemd Sport Shirt Regular Fit Golf Polo Shirts für Herren(L Schwarz Marineblau Grau Türkis Mondblau)
ZITY€54.903.9★
Lacoste Herren Polo-Shirt Kurzarm L1212 Männer Polo-Hemd 2 Knopf Regular Fit Blau 4
Lacoste€71.654.5★
Calvin Klein Herren Campus 3 Knopf Kragen Polo Hemd - Schwarz L
Calvin Klein€31.704.5★
HMIYA Herren Poloshirt Kurzarm Männer Sommer Knopfleiste T-Shirts Basic Golf Polohemd Navyblau L
HMIYA€18.064.3★
What buyers say about poloshirt herren
What buyers praise and complain about, mined from review topics.What buyers love
“Passt”
“Super Qualität”
“Top Qualität und super bequem”
“Schönes Material”
“Für den Preis ist das Shirt in Ordnung”
“farbecht”
“Sehr schön, wie beschrieben, Größe optimal”
“Mein Eindruck: Leicht, luftig & geruchsneutral”
“Es trägt sich sportlich-modern aber ist noch etwas elegant und sieht auch so aus”
“wirkt glatt”
What buyers complain about
“Fällt minimal klein aus”
“Absoluter Müll”
“Sehr schlechtes Material”
“etwas dickerer Stoff”
“Aber nach 2-3 Mal waschen kam die Enttäuschung”
“Körperpassform o. k., Kragenpassform ganz schlecht, schlabberig, Kragen selbst auch keine Form, zu klein, liegt nicht am Hals an”
“Nach normaler Nutzung und korrektem Waschen lösen sich viele Nähte in Teilen”
“35€ landet in Müll”
“verliert schon stark sichtbar die Farbe (7.Juni 2026) schade,”
“aber sobald man etwas transpiriert, stinkt dieses Hemd zum Himmel”
Top return reasons
Common questions
- Is poloshirt herren profitable to sell on Amazon Germany?
- The niche generates €456K/yr across 236 tracked products. 6 of 38 products launched in the last 360 days are still selling. 90-day search growth is +158.1%. Flapen's verdict: Worth a look (68/100).
- How competitive is the poloshirt herren niche?
- 42 brands and 237 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in poloshirt herren?
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Materialqualität. The return rate is 7.0% — above our launch gate.
- When does demand for poloshirt herren peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 4.9× the quietest.
- What does it cost to enter the poloshirt herren niche?
- Listings span €7.57–€84.37; the average listing price is €28.19 (sweet spot $15–$100). The average incumbent carries 3,001 reviews — the moat a new listing must climb.