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Poloshirt Herren

Poloshirt Herren shows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

68
Worth a look

Top 2% of 2,560 Fashion niches · +22 vs the category median of 46

Market size 58Growth 96Conversion 9Competition 97Returns 18Price range 87Avg price 95Brand share 91Review moat 35Quality gap 78
This niche Category average · 2,560 niches

Is Poloshirt Herren profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Poloshirt Herren is a €456K/yr Amazon Germany market (2.2M searches/yr). The top 5 brands hold 44% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 68/100.

Poloshirt Herren: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +158.1% over the last 90 days and 0.7% of searches end in a purchase.

€456K

revenue / yr

Units sold / yr20K
Search volume / yr+158.1%2.2M
Conversion rate0.7%
Avg price€28.19

Who owns the niche?

The top 5 brands hold 44% of demand, so 56% of the market is open.

56%

open market share

Brands · sellers42 · 237
Top-5 product click share12%
Open market56%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 236 products

Sponsored placement78%
New entrants (1y)38· 6 succeeded
Avg rating4.3★
Avg reviews3,001

Top Poloshirt Herren products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

€0€5K€9K€14K€18K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 rising

Sellers

237

Top-5 brand share

44%

Top 20: 86%

Top-5 click share

12%

Top 20: 32%

Open market

53%

  • Tommy Hilfiger15%
  • JACK & JONES11%
  • Lacoste6%
  • zitysport6%
  • HMIYA5%
  • BOSS4%

Poloshirt Herren demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.2MCVR0.7%Products236Brands42Top 5 Brands44%OOS Rate0.8%Rating4.3★Reviews3,001Avg BSR#184
300K200KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.9×

Top Poloshirt Herren search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • poloshirt herren kurzarm280K/yr
  • poloshirts für herren367K/yr
  • herren poloshirt kurzarm164K/yr
  • poloshirt171K/yr
  • lacoste poloshirt herren176K/yr
  • boss poloshirt herren137K/yr
  • herren poloshirt102K/yr
  • polo shirt96K/yr
  • poloshirt herren baumwolle79K/yr
  • polo97K/yr

What reviews say buyers love and hate about Poloshirt Herren

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Gesamtgröße25%

Passt

Qualität insgesamt25%

Super Qualität

Komfort insgesamt10%

Top Qualität und super bequem

Materialqualität7%

Schönes Material

Preis-Leistungs-Verhältnis4%

Für den Preis ist das Shirt in Ordnung

What buyers complain about

67% of reviews
Gesamtgröße33%

Fällt minimal klein aus

Qualität insgesamt14%

Absoluter Müll

Materialqualität4%

Sehr schlechtes Material

Dicke4%

etwas dickerer Stoff

Geeignet für Maschinenwäsche3%

Aber nach 2-3 Mal waschen kam die Enttäuschung

Poloshirt Herren return rate & reasons

Why buyers send it back, as a share of all return requests.

7.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
53%
2Breite
7%
3Qualität insgesamt
7%
4Materialqualität
7%
5Farbe
6%

Common Poloshirt Herren questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Poloshirt Herren 68/100 on Amazon Germany — Worth a look. The niche generates €456K/yr across 236 tracked products. 6 of 38 products launched in the last 360 days are still selling. Search demand moved +158.1% over the last 90 days.
Search demand for Poloshirt Herren on Amazon Germany peaks in May–Jun–Jul–Aug, where the busiest month runs 4.9× the quietest.