tshirt herren
Launch itA $2.5M/yr market growing +90.1% this quarter with returns at 3.4% — clears our launch bar.
Competition
Incredible17%top-5 click share — an open shelf
Market size
Incredible€2.5M€2.5M/yr · 15.6M searches
Avg price
Great€20.51avg listing price — sweet spot $15–$100
Growth
Great+90.1%90-day search growth — must beat 0% to launch
Brand share
Great50%top-5 brand share — no brand owns this niche
Price range
Great€6.72–€56.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Okay3.4%return rate — above 6% kills the launch gate
Review moat
Bad8,951.03avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, tshirt herren is a €2.5M/yr Amazon Germany market (15.6M searches/yr). The top 5 brands hold 50% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 72/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 150K–200K
- avg 750–1,000/product
- Revenue / yr
- €3.1M–€4.1M
- units × avg price
- Launch success
- 50%
- 6 of 12 new (360d)
- Conversion rate
- 0.8%
- Avg BSR
- #57
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 77%
- Out of stock
- 0.2%
- Avg brand age
- 57 months
- Avg seller age
- 174 days
Competition
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
44 falling
Sellers
184
Top-5 brand share
50%
Top 20: 88%
Top-5 click share
17%
Top 20: 38%
Open market
45%
- FM London19%
- JACK & JONES15%
- ALPIDEX6%
- Tommy Hilfiger6%
- Fruit of the Loom5%
- FULL TIME SPORTS4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +90.1% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 3.1×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 133 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FM London Herren-t-Shirt (3/5er-pack) Herren T-Shirt Schwarz Burgunderrot Grün Marineblau Anthrazit (5er-Pack) L
FM London€21.964.4★12,107 rev
Fm London Herren-t-shirt (3/5er-pack) Herren T-Shirt Schwarz (3er-pack) L
FM London€15.204.4★12,107 rev
Tommy Hilfiger Herren T-Shirt Kurzarm Rundhalsausschnitt Weiß (White) M
Tommy Hilfiger€16.234.3★3,583 rev
Jack & Jones Herren Jjethan Tee Crew Neck 3pk Mp Noos T Shirt Schwarz XXL EU
JACK & JONES€17.934.5★5,215 rev
Amazon Essentials Herren Rashguard Kurzarm UPF 50+ UV-Schutz Schwimm-Shirt Schnelltrocknend Schwarz S
Amazon Essentials€10.814.5★698 rev
Newest
by launch date
adidas Herren Essentials Linear Single Jersey Shirt Black/White XL
adidas€10.83622 rev
adidas Herren Essentials Small Logo Single Jersey Shirt Black/White L
adidas€13.18654 rev
JACK & JONES Tshirt Herren lang geschnitten Set 100% Bio-Baumwolle Regular Fit JJENOA 3er Pack Rundhals Kurzarm Sommer Organic Basic Tee Shirt Größe:L Farbe:Pack 5
JACK & JONES€26.85170 rev
MAGCOMSEN Poloshirt Herren Kurzarm Golf Shirt Sommer Polohemden Atmungsaktiv Sport Tshirt Basic Arbeitsshirt Schwarz XL
MAGCOMSEN€8.9850 rev
TACVASEN Herren T Shirt Baumwolle Kurzarm T-Shirts mit Rundhalsausschnitt Sommer Tshirt Basic Regular Fit Leichte Tops Casual Oberteil Schwarz XL
TACVASEN€8.8372 rev
Trending
90-day click momentumJACK & JONES Tshirt Herren lang geschnitten Set 100% Bio-Baumwolle Regular Fit JJENOA 3er Pack Rundhals Kurzarm Sommer Organic Basic Tee Shirt Größe:L Farbe:Pack 5
JACK & JONES€26.854.5★
Calvin Klein Herren Campus 3 Knopf Kragen Polo Hemd - Schwarz M
Calvin Klein€32.074.5★
VEIISAR Herren Dickes Rundhals T-Shirt Herren Hochwertiges Baumwoll Schwergewicht T-Shirt mit Anti-Schrumpfung(T2 Beige L)
VEIISAR€20.614.2★
TARAINYA Poloshirt Herren Baumwolle Kurzarm Polo Shirts Männer Sommer mit Brusttasche Marineblau L
TARAINYA€16.734.4★
Amazon Essentials Herren Rashguard Kurzarm UPF 50+ UV-Schutz Schwimm-Shirt Schnelltrocknend Schwarz XL
Amazon Essentials€10.464.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Passt”
“Super shirts”
“Super Price”
“Super bequem”
“Top material”
“Sehr schön, wie beschrieben, Größe optimal”
“Hochwertige schwarze Basics”
“Angenehm Weich”
“Besonders gefällt mir auch der Schnitt, da die Shirts sehr gut sitzen und ihre Form behalten”
“bleibt nach dem Waschen formstabil”
What buyers complain about
“T-Shirts fallen kleiner und unterschiedlich aus”
“Dafür sind sie halt günstig”
“Einen Stern ziehe ich ab, da das Material etwas dicker sein könnte”
“Im Waschtest durchgefallen”
“Das Material fühlt sich etwas rauer an”
“Nähte mangelhaft”
“stark eingelaufen und Farbe verblasst schnell”
“Nach 2-3 Mal tragen kaputt”
“Das Bündchen am Hals fällt etwas schmaler aus, als von den Shirts, die ich im Laden gekauft habe”
“schon mehrere Löcher im Stoff!!”
Top return reasons
Common questions
- Is tshirt herren profitable to sell on Amazon Germany?
- The niche generates €2.5M/yr across 133 tracked products. 6 of 12 products launched in the last 360 days are still selling. 90-day search growth is +90.1%. Flapen's verdict: Launch it (72/100).
- How competitive is the tshirt herren niche?
- 44 brands and 184 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in tshirt herren?
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Dicke. The return rate is 3.4%.
- When does demand for tshirt herren peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 3.1× the quietest.
- What does it cost to enter the tshirt herren niche?
- Listings span €6.72–€56.10; the average listing price is €20.51 (sweet spot $15–$100). The average incumbent carries 8,951 reviews — the moat a new listing must climb.
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