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Sonnenbrille Herren

Sonnenbrille Herren clears our launch bar: a $3.4M/yr market growing +129.0% this quarter with returns at 3.3%.

Flapen Score

74
Launch it

Top 1% of 2,560 Fashion niches · +28 vs the category median of 46

Market size 96Growth 96Conversion 22Competition 84Returns 46Price range 89Avg price 95Brand share 72Review moat 26Quality gap 77
This niche Category average · 2,560 niches

Is Sonnenbrille Herren profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Sonnenbrille Herren is a €3.4M/yr Amazon Germany market (5.6M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 74/100.

Sonnenbrille Herren: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +129.0% over the last 90 days and 1.8% of searches end in a purchase.

€3.4M

revenue / yr

Units sold / yr125K
Search volume / yr+129.0%5.6M
Conversion rate1.8%
Avg price€34.28

Who owns the niche?

The top 5 brands hold 62% of demand, so 38% of the market is open.

38%

open market share

Brands · sellers24 · 89
Top-5 product click share31%
Open market38%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 53 products

Sponsored placement89%
New entrants (1y)4· 3 succeeded
Avg rating4.3★
Avg reviews3,913

Top Sonnenbrille Herren products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

€0€103K€206K€308K€411K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

89

Top-5 brand share

62%

Top 20: 97%

Top-5 click share

31%

Top 20: 69%

Open market

34%

  • Ray-Ban16%
  • ATTCL15%
  • Perfectmiaoxuan14%
  • GQUEEN8%
  • LINVO8%
  • Glapeame4%

Sonnenbrille Herren demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume5.6MCVR1.8%Products53Brands24Top 5 Brands62%OOS Rate1.9%Rating4.3★Reviews3,913Avg BSR#107
450K350KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.2×

Top Sonnenbrille Herren search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sonnenbrille herren3.1M/yr
  • sonnenbrille670K/yr
  • ray ban sonnenbrille herren392K/yr
  • sonnenbrille herren polarisiert256K/yr
  • herren sonnenbrille183K/yr
  • sonnenbrille herren rayban135K/yr
  • sunglasses men165K/yr
  • polarisierte sonnenbrille herren108K/yr
  • sonnenbrillen107K/yr
  • rayban herren sonnenbrille94K/yr

What reviews say buyers love and hate about Sonnenbrille Herren

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Qualität insgesamt26%

Super Produkt

Preis-Leistungs-Verhältnis23%

Super Brille und super günstig

Gesamtgröße16%

Passt perfekt

Komfort insgesamt7%

Sie liegt angenehm in der Hand

beworben Vs Tatsächliches Produkt4%

Erwartungen erfüllt

What buyers complain about

70% of reviews
Qualität insgesamt23%

Plastikschrott

Haltbarkeit15%

Brillenglas Beschichtung löst sich ab - nur einmal 15 Min getragen

Gesamtgröße10%

Zu gross

Materialqualität5%

Schlechtes Material

Preis-Leistungs-Verhältnis4%

Sein Geld nicht Wert

Sonnenbrille Herren return rate & reasons

Why buyers send it back, as a share of all return requests.

3.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
69%
2Qualität insgesamt
6%
3beworben Vs Tatsächliches Produkt
4%
4Farbe
3%
5Breite
3%

Common Sonnenbrille Herren questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sonnenbrille Herren 74/100 on Amazon Germany — Launch it. The niche generates €3.4M/yr across 53 tracked products. 3 of 4 products launched in the last 360 days are still selling. Search demand moved +129.0% over the last 90 days.
Search demand for Sonnenbrille Herren on Amazon Germany peaks in Apr–May–Jun–Jul, where the busiest month runs 6.2× the quietest.