Is unterhosen damen profitable to sell on Amazon Germany?

The niche generates €983K/yr across 166 tracked products. 5 of 26 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Launch it (64/100).

How competitive is the unterhosen damen niche?

34 brands and 64 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in unterhosen damen?

Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Materialqualität. The return rate is 0.1%.

When does demand for unterhosen damen peak?

Demand peaks in Jul; the busiest month runs 1.5× the quietest.

What does it cost to enter the unterhosen damen niche?

Listings span €7.73–€21.73; the average listing price is €13.31 (sweet spot $15–$100). The average incumbent carries 4,712 reviews — the moat a new listing must climb.

unterhosen damen

Launch it

A $983K/yr market growing +4.1% this quarter with returns at 0.1% — clears our launch bar.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Competition

Incredible14%

top-5 click share — an open shelf

Brand share

Great45%

top-5 brand share — no brand owns this niche

Market size

Great€983K

€983K/yr · 7.2M searches

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good€13.31

avg listing price — sweet spot $15–$100

Price range

Okay€7.73–€21.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+4.1%

90-day search growth — must beat 0% to launch

Review moat

Bad4,711.65

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, unterhosen damen is a €983K/yr Amazon Germany market (7.2M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jul. Verdict: Launch it — 64/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

unterhosen damen market data

Units sold / yr: 80K–100K; avg 500–750/product
Revenue / yr: €1.1M–€1.3M; units × avg price
Conversion rate: 1.0%
Avg BSR: #49
Page quality: 0%
Prime: 100%
Sponsored: 98%
Out of stock: 1.3%
Avg brand age: 52 months
Avg seller age: 178 days

Competition & brand share

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

34 falling

Sellers

Top-5 brand share

45%

Top 20: 94%

Top-5 click share

14%

Top 20: 39%

Open market

49%

FINETOO11%
SHARICCA10%
ALL OF ME9%
ALL OF SHE7%
INNERSY7%
Sth Big6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.1% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.5×

Open Trend

Top unterhosen damen search terms

unterhosen damen1.8M/yr +3.9%0.8% conv.
unterwäsche frauen887K/yr -3.1%0.5% conv.
damen unterwäsche631K/yr -12.9%0.5% conv.
slip damen477K/yr +20.3%0.6% conv.
sloggi slip damen388K/yr +16.5%0.2% conv.
unterhosen damen baumwolle383K/yr +0.9%0.9% conv.
baumwoll unterwäsche damen365K/yr -3.0%1.1% conv.
damen unterhosen278K/yr +3.5%0.7% conv.
slips damen207K/yr +21.5%0.8% conv.
snocks damen unterwäsche239K/yr -10.7%0.5% conv.

All search terms

Top unterhosen damen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FINETOO 5er Pack Unterhosen Damen Baumwolle Unterwäsche Frauen Brazilian Slip Baumwoll Spitze Underwear Soft Hipster Sexy Panties Atmungsaktiv Pantys Unterhose Mehrpack S-XL M

FINETOO€9.764.3★1,247 rev

SHARICCA Hipster Unterwäsche Damen Bequeme Nahtlose Slips Damen Weich Atmungsaktiv Panties Unsichtbare Unterhose Mehrpack (Mehrfarbig01-A M)

SHARICCA€15.434.1★113 rev

YESWEL Unterhosen Damen 5er Pack Baumwolle Hohe Taille Unterwäsche Hipster Stretch Atmungsaktive Panties für Frauen (Schwarz L)

YESWEL€13.264.6★2,428 rev

ALL OF ME 6er Pack Unterhosen Damen Baumwolle Unterwäsche Frauen Slip Baumwoll Frauen Slips Soft Hipster Sexy Panties Unterhose Women Underwear Weich Unterhose Mehrpack S-XL

ALL OF ME€9.754.5★1,785 rev

ALL OF ME 6er Pack Baumwolle Unterwäsche Damen Unterhosen Frauen Brazilian Slip Baumwoll Spitze Slips Soft Hipster Sexy Panties Unterhose Women Underwear Weich Unterhose Mehrpack S-XL

ALL OF ME€9.764.3★1,499 rev

Newest

by launch date

ALL OF ME 6er Pack Unterwäsche Frauen Baumwoll Unterwäsche Damen Brazilian Slip Damen Spitze Womens Clothing Geschenke für Frauen Underwear Women Wochenbett Unterwäsche Meine Bestellungen Anzeigen L

ALL OF ME€9.83102 rev

9mo ago

SHARICCA Hipster Unterwäsche Damen Bequeme Nahtlose Slips Damen Weich Atmungsaktiv Panties Unsichtbare Unterhose Mehrpack (Mehrfarbig01-A M)

SHARICCA€15.43113 rev

10mo ago

FINETOO 5er Pack Unterhosen Damen Baumwolle Unterwäsche Frauen Brazilian Slip Baumwoll Spitze Underwear Soft Hipster Sexy Panties Atmungsaktiv Pantys Unterhose Mehrpack S-XL M

FINETOO€9.761,247 rev

12mo ago

Sth Big Unterhosen Damen Baumwolle Spitze Baumwoll Unterwäsche Spitzen Unterwäsche Frauen Sexy Set Slip Damen Cotton Underwear Women Panties Hipsters Multipack 6(M)

Sth Big€9.761,841 rev

1y ago

Sth Big Unterhosen Damen Spitze UnterwäSche Frauen Sexy Brazilian Slip Damen Pantys Atmungsaktiv Underwear Women Panties & Hipsters Mehrpack(M)

Sth Big€11.32302 rev

1y ago

What buyers say about unterhosen damen

What buyers praise and complain about, mined from review topics.

What buyers love

Komfort insgesamt28%

“Comfortable”

Gesamtgröße27%

“Passt”

Qualität insgesamt16%

“Super Produkt”

Materialqualität4%

“Super Material”

Preis-Leistungs-Verhältnis4%

“Super Preis/Leistung”

Weiches Gefühl3%

“Super soft”

beworben Vs Tatsächliches Produkt2%

“Sieht auf den Fotos besser aus als es ist”

Farbe1%

“Qualität super, Farben Top”

Geeignet für Maschinenwäsche1%

“Auch nach dem Waschen bleiben Form und Qualität stabil”

Form/Stil1%

“Elegant”

What buyers complain about

Gesamtgröße32%

“Blöde Passform”

Qualität insgesamt11%

“Qualität Flop”

Materialqualität5%

“Material lässt nach”

beworben Vs Tatsächliches Produkt5%

“Irreführende Bilder”

Nähen/Finish/Polieren4%

“Billig und sichtbare Naht”

Komfort insgesamt4%

“absolut unbequem”

Haltbarkeit3%

“kurzlebig”

Farbe2%

“Schade, die Farbe stimmt überhaupt nicht”

Lücke/Loch1%

“Nach 2-3 Wäschen sind es Löcher”

Dehnbarkeit/Erweiterbarkeit/Elastizität1%

“Spitze nicht aus Stretch”

Top return reasons

Gesamtgröße59%

Brustpassform14%

Breite7%

beworben Vs Tatsächliches Produkt5%

Farbe5%

Lücke/Loch2%

Länge2%

Qualität insgesamt2%

Nähen/Finish/Polieren2%

Produktzustand2%

Common questions

Is unterhosen damen profitable to sell on Amazon Germany?: The niche generates €983K/yr across 166 tracked products. 5 of 26 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Launch it (64/100).
How competitive is the unterhosen damen niche?: 34 brands and 64 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in unterhosen damen?: Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Materialqualität. The return rate is 0.1%.
When does demand for unterhosen damen peak?: Demand peaks in Jul; the busiest month runs 1.5× the quietest.
What does it cost to enter the unterhosen damen niche?: Listings span €7.73–€21.73; the average listing price is €13.31 (sweet spot $15–$100). The average incumbent carries 4,712 reviews — the moat a new listing must climb.