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Koffer

Maybe

Shoppers spend an estimated $4.1M a year here. But buyers convert on only 0.5% of searches, so Koffer is a Maybe.

Flapen Score
63
63 / 100
Top 4% of 2,560 Fashion niches · +17 vs the category median of 46
Market size
€4.1M/yr12.5M searches / yr
90-day growth
+19.0%search demand this quarter
Competition
17%top-5 click share · 25 brands · 86 sellers

Flapen Score

Koffer against its category

The dotted line is the Fashion average. Past it, Koffer is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Koffer market on Amazon at a glance

Shoppers on Amazon Germany searched for Koffer 12.5M times last year and spent an estimated €4.1M. The top 5 brands take 72% of clicks. Demand peaks in Jul. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 12.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €4.1M a year.

Searches, last 12 months
12.5M
Growth, 90 days vs prior 90
+19.0%
Conversion, latest week
0.5%
Market size, estimated
€4.1Ma year
Peak month
July2.1× the quietest month
Top search term
koffer3.7M searches a year

02 · Price

A sale here is worth €62.44.

Listings sell for €62.44 on average, from €18.59 to €243.38. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At €62.44 that is €31K to €47K a year per listing.

Average price
€62.44inside the $15 to $100 sweet spot
Price range
€18.59–€243.38
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
500–750
Revenue per listing a year
€31K–€47K
Returns
1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #38 within Reisegepäck. It carries 5,078 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
46%
Out of stock, average day
0.4%
Average rank
#38in Reisegepäck
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
5,078per listing
Listings tracked
144

04 · Newcomers

15 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
20
Successful launches
15Amazon's first-year sales bar
Average brand age
45 months

Products

Top Koffer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

Brands

25 rising

Sellers

86

Top-5 brand share

72%

Top 20: 99%

Top-5 click share

17%

Top 20: 39%

Open market

23%

  • Brand 140%
  • Brand 211%
  • Brand 311%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Koffer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800K600KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.1×

Search terms

Top Koffer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • koffer3.7M/yr
  • koffer groß926K/yr
  • handgepäck koffer1.4M/yr
  • koffer set942K/yr
  • reisekoffer606K/yr
  • samsonite koffer602K/yr
  • koffer mittelgroß257K/yr
  • koffer & trolleys558K/yr
  • kofferset422K/yr
  • handgepäck392K/yr

Reviews and returns

What reviews say buyers love and hate about Koffer

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
13%of negative reviews mention “Qualität insgesamt”
1.6%of orders come back
“Mangelhaft”
A buyer, on “Qualität insgesamt”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Koffer questions

Answered from the same tracked data.