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Wikingerschach

Wikingerschach shows demand growing +215.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

73
Worth a look

Top 1% of 2,084 Spielzeug niches · +30 vs the category median of 43

Market size 70Growth 98Conversion 74Competition 45Returns 96Price range 95Avg price 95Brand share 68Review moat 72Quality gap 38
This niche Category average · 2,084 niches

Is Wikingerschach profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Wikingerschach is a €729K/yr Amazon Germany market (352K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 73/100.

Wikingerschach: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +215.9% over the last 90 days and 6.8% of searches end in a purchase.

€729K

revenue / yr

Units sold / yr25K
Search volume / yr+215.9%352K
Conversion rate6.8%
Avg price€30.37

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers17 · 39
Top-5 product click share58%
Open market36%
Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement95%
New entrants (1y)4· 3 succeeded
Avg rating4.5★
Avg reviews601

Top Wikingerschach products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

€0€36K€73K€109K€146K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

39

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

29%

  • Toyfel20%
  • PHIBER-SPORTS15%
  • Liebholz11%
  • SunNordic10%
  • Relaxdays9%
  • Ocean 57%

Wikingerschach demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume352KCVR6.8%Products22Brands17Top 5 Brands64%OOS Rate7.7%Rating4.5★Reviews601Avg BSR#165
23K18KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 14.9×

Top Wikingerschach search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wikinger schach holz outdoor147K/yr
  • wikinger schach55K/yr
  • kubb wikingerschach34K/yr
  • kubb32K/yr
  • wikingerschach30K/yr
  • wikingerschach holz outdoor6K/yr
  • kubb spiel7K/yr
  • wikinger spiel9K/yr
  • schwedenschach5K/yr
  • wickingerschach holz original4K/yr

What reviews say buyers love and hate about Wikingerschach

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Spaß/Unterhaltungserlebnis34%

Spielspass

Qualität insgesamt32%

Super Qualität

beworben Vs Tatsächliches Produkt4%

Wie erwartet gut

Gesamtgröße3%

Passt

Haltbarkeit3%

und bisher hält es super

What buyers complain about

83% of reviews
Anleitung/Benutzerhandbuch/Fehlerbehebung17%

Anleitung fehlt

Haltbarkeit17%

Beim ersten Spiel ist gleich ein Stab auseinander gebrochen

Gesamtgröße17%

Zu klein

Qualität insgesamt13%

Mangelhafte Qualität

Geschenk Zweck6%

Ärgerlich, weil das Spiel ein Geschenk hätte sein sollen

Wikingerschach return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
55%
2Qualität insgesamt
9%
3Defekt Material/Teile
8%
4Gewicht schwer
5%
5Materialqualität
4%

Common Wikingerschach questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wikingerschach 73/100 on Amazon Germany — Worth a look. The niche generates €729K/yr across 22 tracked products. 3 of 4 products launched in the last 360 days are still selling. Search demand moved +215.9% over the last 90 days.
Search demand for Wikingerschach on Amazon Germany peaks in Apr–May–Jun–Jul–Aug, where the busiest month runs 14.9× the quietest.