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73

wikingerschach

Worth a look

Shows demand growing +215.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 70Growth 98Conversion 74Competition 45Returns 96Price range 95Avg price 95Brand share 68Review moat 72Quality gap 38

Growth

Incredible+215.9%

90-day search growth — must beat 0% to launch

Returns

Incredible0.7%

return rate — above 6% kills the launch gate

Avg price

Incredible€30.37

avg listing price — sweet spot $15–$100

Price range

Incredible€17.20–€55.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good600.59

avg incumbent reviews — the moat a new listing must climb

Market size

Good€729K

€729K/yr · 352K searches

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon Germany niche tracking, wikingerschach is a €729K/yr Amazon Germany market (352K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 73/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
20K–25K
avg 750–1,000/product
Revenue / yr
€607K–€759K
units × avg price
Launch success
3 of 4 new (360d)
Conversion rate
6.8%
Avg BSR
#165
Page quality
0%
Prime
86%
Sponsored
95%
Out of stock
7.7%
Avg brand age
57 months
Avg seller age
200 days

Competition

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

39

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

29%

  • Toyfel20%
  • PHIBER-SPORTS15%
  • Liebholz11%
  • SunNordic10%
  • Relaxdays9%
  • Ocean 57%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +215.9% search growth over the last 90 days.
23K18KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 14.9×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€36K10%€73K15%€109K20%€146K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Spaß/Unterhaltungserlebnis34%

“Spielspass”

Qualität insgesamt32%

“Super Qualität”

beworben Vs Tatsächliches Produkt4%

“Wie erwartet gut”

Gesamtgröße3%

“Passt”

Haltbarkeit3%

“und bisher hält es super”

Design insgesamt2%

“Gute Verarbeitung, tolles Spiel”

Materialqualität2%

“Tolles Material, sehr gut verarbeitet”

Benutzerfreundlichkeit2%

“damit sehr nutzungsfreundlich.”

Geeignet für den Innenbereich2%

“– Stabile Ausführung für den Einsatz im Außenbereich”

Stärke2%

“Robust”

What buyers complain about

Anleitung/Benutzerhandbuch/Fehlerbehebung17%

“Anleitung fehlt”

Haltbarkeit17%

“Beim ersten Spiel ist gleich ein Stab auseinander gebrochen”

Gesamtgröße17%

“Zu klein”

Qualität insgesamt13%

“Mangelhafte Qualität”

Geschenk Zweck6%

“Ärgerlich, weil das Spiel ein Geschenk hätte sein sollen”

Gewicht leicht5%

“Die Wurfstäbe sind viel zu leicht und haben nach einmal Spielen schon überall Kerben und Dellen”

Gewicht schwer3%

“könnte größer und schwerer sein”

beworben Vs Tatsächliches Produkt3%

“Verkäufer lässt die Falschinfo in betrügerischer Absicht drin”

Ethischer Handel/Fairer Handel3%

“Das ist Betrug”

Holzqualität2%

“Das Holz macht einen sehr leichten und wenig stabilen Eindruck”

Top return reasons

Gesamtgröße55%
Qualität insgesamt9%
Defekt Material/Teile8%
Gewicht schwer5%
Materialqualität4%
Gewicht leicht4%
Haltbarkeit2%
beworben Vs Tatsächliches Produkt2%
Dünn2%
Geschenk Zweck1%

Common questions

Is wikingerschach profitable to sell on Amazon Germany?
The niche generates €729K/yr across 22 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +215.9%. Flapen's verdict: Worth a look (73/100).
How competitive is the wikingerschach niche?
17 brands and 39 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in wikingerschach?
Top complaints mined from reviews: Anleitung/Benutzerhandbuch/Fehlerbehebung, Haltbarkeit, Gesamtgröße. The return rate is 0.7%.
When does demand for wikingerschach peak?
Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 14.9× the quietest.
What does it cost to enter the wikingerschach niche?
Listings span €17.20–€55.42; the average listing price is €30.37 (sweet spot $15–$100). The average incumbent carries 601 reviews — the moat a new listing must climb.

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