Laptop

Shoppers searched for this 21.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €40.9M a year.

Searches, last 12 months

21.0M

Growth, 90 days vs prior 90

-19.0%

Conversion, latest week

0.4%

Market size, estimated

€40.9Ma year

Peak month

November3.4× the quietest month

Top search term

laptop8.5M searches a year

Listings sell for €499.57 on average, from €85.15 to €1773.95. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At €499.57 that is €375K to €500K a year per listing.

Average price

€499.57above the $15 to $100 sweet spot

Price range

€85.15–€1773.95

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

60K–80K

Units per listing a year

750–1,000

Revenue per listing a year

€375K–€500K

Returns

2.5%of orders · Amazon Germany median 1.1%

79% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 18.6% of listings are out of stock. The average listing ranks #175 within Laptops. It carries 113 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

75%

Out of stock, average day

18.6%

Average rank

#175in Laptops

Average rating

4.21 starsAmazon Germany average 4.37 stars

Average reviews

113per listing

Listings tracked

92

51 products launched here in the last 12 months. 45 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

51

Successful launches

45Amazon's first-year sales bar

Average brand age

40 months