Laptop
MaybeShoppers spend an estimated $40.9M a year here. But products sell for $499.57 on average, outside the sweet spot, so Laptop is a Maybe.
- Flapen Score
- 55 / 100Top 8% of 1,375 Computer & Zubehör niches · +14 vs the category median of 4155
- Market size
- €40.9M/yr21.0M searches / yr
- 90-day growth
- -19.0%search demand this quarter
- Competition
- 23%top-5 click share · 21 brands · 167 sellers
Flapen Score
Laptop against its category
The dotted line is the Computer & Zubehör average. Past it, Laptop is stronger. Inside it, weaker.
Market
The Laptop market on Amazon at a glance
Shoppers on Amazon Germany searched for Laptop 21.0M times last year and spent an estimated €40.9M. The top 5 brands take 80% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 21.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €40.9M a year.
- Searches, last 12 months
- 21.0M
- Growth, 90 days vs prior 90
- -19.0%
- Conversion, latest week
- 0.4%
- Market size, estimated
- €40.9Ma year
- Peak month
- November3.4× the quietest month
- Top search term
- laptop8.5M searches a year
02 · Price
A sale here is worth €499.57.
Listings sell for €499.57 on average, from €85.15 to €1773.95. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At €499.57 that is €375K to €500K a year per listing.
- Average price
- €499.57above the $15 to $100 sweet spot
- Price range
- €85.15–€1773.95
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- €375K–€500K
- Returns
- 2.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 18.6% of listings are out of stock. The average listing ranks #175 within Laptops. It carries 113 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 75%
- Out of stock, average day
- 18.6%
- Average rank
- #175in Laptops
- Average rating
- 4.21 starsAmazon Germany average 4.37 stars
- Average reviews
- 113per listing
- Listings tracked
- 92
04 · Newcomers
45 of last year's 51 launches cleared the first-year sales bar.
51 products launched here in the last 12 months. 45 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 51
- Successful launches
- 45Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Laptop products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 23% of clicks. An open shelf where new products get seen.
Brands
21 rising
Sellers
167
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
23%
Top 20: 50%
Open market
16%
- Brand 134%
- Brand 225%
- Brand 310%
- Brand 46%
- Brand 55%
- Brand 63%
- Open — no brand owns it (15 brands, 16%)
Demand
Laptop search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Laptop search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- laptop8.5M/yr
- gaming laptop2.7M/yr
- notebook1.7M/yr
- laptop windows 112.4M/yr
- lenovo laptop845K/yr
- laptop 17 zoll734K/yr
- lenovo thinkpad447K/yr
- chromebook520K/yr
- hp laptop453K/yr
- laptop gaming323K/yr
Reviews and returns
What reviews say buyers love and hate about Laptop
We read the reviews and the return reasons for every product selling here.
“Funktioniert nicht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Laptop questions
Answered from the same tracked data.