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63

hp 963xl

Worth a look

Shows searches that convert (12.8% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 52Growth 79Conversion 96Competition 22Returns 96Price range 63Avg price 93Brand share 0Review moat 65Quality gap 96

Conversion

Incredible12.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.7%

return rate — above 6% kills the launch gate

Avg price

Great€50.17

avg listing price — sweet spot $15–$100

Growth

Great+70.2%

90-day search growth — must beat 0% to launch

Review moat

Good892

avg incumbent reviews — the moat a new listing must climb

Price range

Good€29.71–€141.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€321K

€321K/yr · 50K searches

Competition

Bad73%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, hp 963xl is a €321K/yr Amazon Germany market (50K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 63/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
6K–8K
avg 500–750/product
Revenue / yr
€301K–€401K
units × avg price
Launch success
3 of 3 new (360d)
Conversion rate
12.8%
Avg BSR
#368
Page quality
0%
Prime
100%
Sponsored
90%
Out of stock
37.9%
Avg brand age
17 months
Avg seller age
205 days

Competition

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

97

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • HP84%
  • KERFOINK8%
  • Washope4%
  • Topkolor2%
  • NewLift2%
  • Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 51 weeks — +70.2% search growth over the last 90 days.
5K4KSpike '25Black Friday '25Spike '26Jul '25Sep '25Nov '25Jan '26Mar '26Apr '26

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€32K20%€64K30%€96K40%€128K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Preis-Leistungs-Verhältnis19%

“Preis-Leistung super”

Qualität insgesamt15%

“Super Qualität”

beworben Vs Tatsächliches Produkt9%

“Hält was es verspricht”

Farbe8%

“Farbe top”

Gesamtgröße8%

“passt alles”

Patrone/Tinte Qualität8%

“Original Patrone funktioniert und hält wie immer in gewohnter HP Qualität”

Funktionalität insgesamt6%

“Der Füllstand wird korrekt angezeigt – keine Fehlermeldungen oder blockierte Druckvorgänge”

Montage/Installation5%

“Einwandfreie Installation ohne Probleme”

Benutzerfreundlichkeit4%

“lassen sich einfach einsetzen.”

Druckqualität3%

“Druckt”

What buyers complain about

Funktionalität insgesamt25%

“Funktioniert nicht”

Kompatibilität – insgesamt22%

“Inkompatibel zu HP OfficeJet Pro 9010”

Preis-Leistungs-Verhältnis10%

“Unglaublich teuer”

Qualität insgesamt10%

“Müll”

Gesamtgröße4%

“Passt nicht”

Druckqualität4%

“Der Drucker sagt falscher Chip, nicht kompatibles Fabrikat”

Haltbarkeit3%

“Jetzt seit heute meldet der Drucker Patrone kaputt”

Farbe3%

“Nun zum zweiten Mal erkennt HP eine Farbe nicht”

beworben Vs Tatsächliches Produkt3%

“Nicht Kompatibel wie angegeben”

Defekt Material/Teile2%

“Das Produkt funktioniert nicht”

Top return reasons

Kompatibilität – insgesamt31%
Funktionalität insgesamt31%
Gesamtgröße14%
beworben Vs Tatsächliches Produkt5%
Patronekapazität4%
Farbe3%
Defekt Material/Teile3%
Druckqualität2%
Patrone/Tinte Qualität2%
Anzeigefarben1%

Common questions

Is hp 963xl profitable to sell on Amazon Germany?
The niche generates €321K/yr across 10 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +70.2%. Flapen's verdict: Worth a look (63/100).
How competitive is the hp 963xl niche?
5 brands and 97 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in hp 963xl?
Top complaints mined from reviews: Funktionalität insgesamt, Kompatibilität – insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.7%.
What does it cost to enter the hp 963xl niche?
Listings span €29.71–€141.66; the average listing price is €50.17 (sweet spot $15–$100). The average incumbent carries 892 reviews — the moat a new listing must climb.

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