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Hp 963xl

Hp 963xl shows searches that convert (12.8% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

63
Worth a look

Top 2% of 1,375 Computer & Zubehör niches · +22 vs the category median of 41

Market size 52Growth 79Conversion 96Competition 22Returns 96Price range 63Avg price 93Brand share 0Review moat 65Quality gap 96
This niche Category average · 1,375 niches

Is Hp 963xl profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Hp 963xl is a €321K/yr Amazon Germany market (50K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 63/100.

Hp 963xl: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +70.2% over the last 90 days and 12.8% of searches end in a purchase.

€321K

revenue / yr

Units sold / yr8K
Search volume / yr+70.2%50K
Conversion rate12.8%
Avg price€50.17

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 97
Top-5 product click share73%
Open market0%
Avg brand age17 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement90%
New entrants (1y)3· 3 succeeded
Avg rating4.0★
Avg reviews892

Top Hp 963xl products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

€0€32K€64K€96K€128K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

97

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • HP84%
  • KERFOINK8%
  • Washope4%
  • Topkolor2%
  • NewLift2%
  • Open — no brand owns it (0%)

Hp 963xl demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume50KCVR12.8%Products10Brands5Top 5 Brands100%OOS Rate37.9%Rating4.0★Reviews892Avg BSR#368
5K4KSpike '25Black Friday '25Spike '26Jul '25Sep '25Nov '25Jan '26Mar '26Apr '26

Top Hp 963xl search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hp 963xl37K/yr
  • 963xl7K/yr
  • hp 963 xl5K/yr

What reviews say buyers love and hate about Hp 963xl

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Preis-Leistungs-Verhältnis19%

Preis-Leistung super

Qualität insgesamt15%

Super Qualität

beworben Vs Tatsächliches Produkt9%

Hält was es verspricht

Farbe8%

Farbe top

Gesamtgröße8%

passt alles

What buyers complain about

87% of reviews
Funktionalität insgesamt25%

Funktioniert nicht

Kompatibilität – insgesamt22%

Inkompatibel zu HP OfficeJet Pro 9010

Preis-Leistungs-Verhältnis10%

Unglaublich teuer

Qualität insgesamt10%

Müll

Gesamtgröße4%

Passt nicht

Hp 963xl return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Kompatibilität – insgesamt
31%
2Funktionalität insgesamt
31%
3Gesamtgröße
14%
4beworben Vs Tatsächliches Produkt
5%
5Patronekapazität
4%

Common Hp 963xl questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hp 963xl 63/100 on Amazon Germany — Worth a look. The niche generates €321K/yr across 10 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved +70.2% over the last 90 days.
Hp 963xl buyers on Amazon Germany complain most about Funktionalität insgesamt, Kompatibilität – insgesamt, Preis-Leistungs-Verhältnis, the themes mined from the niche's reviews. Its return rate is 0.7%.