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Saugroboter

Maybe

Shoppers spend an estimated $46.8M a year here. But prices span $83.55–$910.97, mostly outside the sweet spot, so Saugroboter is a Maybe.

Flapen Score
52
52 / 100
Top 30% of 4,240 Küche, Haushalt & Wohnen niches · +4 vs the category median of 48
Market size
€46.8M/yr14.3M searches / yr
90-day growth
+7.6%search demand this quarter
Competition
34%top-5 click share · 17 brands · 104 sellers

Flapen Score

Saugroboter against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Saugroboter is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Saugroboter market on Amazon at a glance

Shoppers on Amazon Germany searched for Saugroboter 14.3M times last year and spent an estimated €46.8M. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 14.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €46.8M a year.

Searches, last 12 months
14.3M
Growth, 90 days vs prior 90
+7.6%
Conversion, latest week
1.0%
Market size, estimated
€46.8Ma year
Peak month
November2.9× the quietest month
Top search term
roborock3.2M searches a year

02 · Price

A sale here is worth €334.33.

Listings sell for €334.33 on average, from €83.55 to €910.97. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,500 to 2,000 of them. At €334.33 that is €501K to €669K a year per listing.

Average price
€334.33above the $15 to $100 sweet spot
Price range
€83.55–€910.97
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100K–125K
Units per listing a year
1,500–2,000
Revenue per listing a year
€501K–€669K
Returns
3.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #34 within Haushaltsreiniger & Staubsauger. It carries 1,390 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
98%
Out of stock, average day
13.4%
Average rank
#34in Haushaltsreiniger & Staubsauger
Average rating
4.30 starsAmazon Germany average 4.37 stars
Average reviews
1,390per listing
Listings tracked
61

04 · Newcomers

34 of last year's 34 launches cleared the first-year sales bar.

34 products launched here in the last 12 months. 34 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
34
Successful launches
34Amazon's first-year sales bar
Average brand age
42 months

Products

Top Saugroboter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

€0€936K€1.9M€2.8M€3.7M1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

104

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

34%

Top 20: 69%

Open market

10%

  • roborock68%
  • dreame10%
  • MONSGA4%
  • ECOVACS3%
  • uninell2%
  • XIAOMI2%
  • Open — no brand owns it (11 brands, 10%)

Demand

Saugroboter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.0M600KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Saugroboter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • roborock3.2M/yr
  • saugroboter mit wischfunktion2.8M/yr
  • saugroboter2.1M/yr
  • staubsauger roboter1.6M/yr
  • wischroboter518K/yr
  • saug und wischroboter574K/yr
  • saugroboter ohne wischfunktion463K/yr
  • roborock qrevo385K/yr
  • roborock saugroboter174K/yr
  • staubsaugroboter275K/yr

Reviews and returns

What reviews say buyers love and hate about Saugroboter

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Einfache Reinigung”
18%of negative reviews mention “Einfache Reinigung”
3.7%of orders come back
“Nass-Wischen unbefriedigend”
A buyer, on “Einfache Reinigung”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Saugroboter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data