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Weinkühler

Pass

Weinkühler scores 72 out of 100, a Pass. Shoppers spend an estimated $314K a year here, search demand grew +204.8% this quarter, and an estimated 1.0% of orders come back.

Flapen Score
72
72 / 100
Top 1% of 4,240 Küche, Haushalt & Wohnen niches · +24 vs the category median of 48
Market size
€314K/yr668K searches / yr
90-day growth
+204.8%search demand this quarter
Competition
33%top-5 click share · 36 brands · 139 sellers

Flapen Score

Weinkühler against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Weinkühler is stronger. Inside it, weaker.

72Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Weinkühler market on Amazon at a glance

Shoppers on Amazon Germany searched for Weinkühler 668K times last year and spent an estimated €314K. The top 5 brands take 50% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 72 out of 100, a Pass.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 668K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +204.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €314K a year.

Searches, last 12 months
668K
Growth, 90 days vs prior 90
+204.8%
Conversion, latest week
2.5%
Market size, estimated
€314Ka year
Peak month
July4.5× the quietest month
Top search term
weinkühler275K searches a year

02 · Price

A sale here is worth €18.65.

Listings sell for €18.65 on average, from €7.40 to €53.31. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At €18.65 that is €5K to €9K a year per listing.

Average price
€18.65inside the $15 to $100 sweet spot
Price range
€7.40–€53.31
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
€5K–€9K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #83 within Barzubehör. It carries 1,022 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
84%
Out of stock, average day
11.1%
Average rank
#83in Barzubehör
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
1,022per listing
Listings tracked
57

04 · Newcomers

2 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
53 months

Products

Top Weinkühler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

36 falling

Sellers

139

Top-5 brand share

50%

Top 20: 87%

Top-5 click share

33%

Top 20: 71%

Open market

46%

  • Brand 116%
  • Brand 212%
  • Brand 39%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Weinkühler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.5×

Search terms

Top Weinkühler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • weinkühler275K/yr
  • flaschenkühler167K/yr
  • sektkühler117K/yr
  • weinkühler edelstahl23K/yr
  • flaschenkühler outdoor10K/yr
  • flaschen kühler11K/yr
  • sektkühler edelstahl13K/yr
  • weinflaschenkühler11K/yr
  • wine cooler13K/yr
  • weinkühler mit kühlakku9K/yr

Reviews and returns

What reviews say buyers love and hate about Weinkühler

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Qualität insgesamt”
1.0%of orders come back
“Minderwertiges Produkt”
A buyer, on “Qualität insgesamt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Weinkühler questions

Answered from the same tracked data.