Kühltuch
PassKühltuch scores 72 out of 100, a Pass. Shoppers spend an estimated $941K a year here, search demand grew >1,000% this quarter, and an estimated 0.5% of orders come back.
- Flapen Score
- 72 / 100Top 1% of 4,240 Küche, Haushalt & Wohnen niches · +24 vs the category median of 4872
- Market size
- €941K/yr2.4M searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 28%top-5 click share · 29 brands · 122 sellers
Flapen Score
Kühltuch against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Kühltuch is stronger. Inside it, weaker.
Market
The Kühltuch market on Amazon at a glance
Shoppers on Amazon Germany searched for Kühltuch 2.4M times last year and spent an estimated €941K. The top 5 brands take 53% of clicks. Demand peaks in Jun–Jul. Flapen scores it 72 out of 100, a Pass.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated €941K a year.
- Searches, last 12 months
- 2.4M
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 3.1%
- Market size, estimated
- €941Ka year
- Peak month
- June260.9× the quietest month
- Top search term
- kühltuch813K searches a year
02 · Price
A sale here is worth €12.36.
Listings sell for €12.36 on average, from €3.78 to €22.98. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At €12.36 that is €6K to €9K a year per listing.
- Average price
- €12.36under the $15 to $100 sweet spot
- Price range
- €3.78–€22.98
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €6K–€9K
- Returns
- 0.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #118 within Badausstattung. It carries 3,202 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 74%
- Out of stock, average day
- 11.8%
- Average rank
- #118in Badausstattung
- Average rating
- 4.52 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,202per listing
- Listings tracked
- 82
04 · Newcomers
8 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Kühltuch products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
29 rising
Sellers
122
Top-5 brand share
53%
Top 20: 94%
Top-5 click share
28%
Top 20: 60%
Open market
42%
- Brand 128%
- Brand 28%
- Brand 37%
- Brand 45%
- Brand 55%
- Brand 65%
Demand
Kühltuch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 260.9×
Search terms
Top Kühltuch search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kühltuch813K/yr
- kühlhandtuch293K/yr
- kühlendes handtuch253K/yr
- kühltücher196K/yr
- cooling towel164K/yr
- kühltuch nacken104K/yr
- fit flip kühlendes handtuch89K/yr
- kühltücher für den nacken83K/yr
- kühlhandtuch cool towel65K/yr
- kühltuch sport44K/yr
Reviews and returns
What reviews say buyers love and hate about Kühltuch
We read the reviews and the return reasons for every product selling here.
“Sie stinkt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kühltuch questions
Answered from the same tracked data.