Iphone 17

Shoppers searched for this 11.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €85.5M a year.

Searches, last 12 months

11.1M

Growth, 90 days vs prior 90

+8.1%

Conversion, latest week

1.0%

Market size, estimated

€85.5Ma year

Top search term

iphone 176.0M searches a year

Listings sell for €772.30 on average, from €15.81 to €1140.22. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 10,000 to 12,500 of them. At €772.30 that is €7.7M to €9.7M a year per listing.

Average price

€772.30above the $15 to $100 sweet spot

Price range

€15.81–€1140.22

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

80K–100K

Units per listing a year

10,000–12,500

Revenue per listing a year

€7.7M–€9.7M

Returns

1.2%of orders · Amazon Germany median 1.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Handys & Smartphones. It carries 916 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#8in Handys & Smartphones

Average rating

4.59 starsAmazon Germany average 4.37 stars

Average reviews

916per listing

Listings tracked

11

11 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 14 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

10Amazon's first-year sales bar

Average brand age

14 months