Lego

Shoppers searched for this 73.6M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +49.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €53.9M a year.

Searches, last 12 months

73.6M

Growth, 90 days vs prior 90

+49.6%

Conversion, latest week

1.6%

Market size, estimated

€53.9Ma year

Top search term

lego19.1M searches a year

Listings sell for €45.76 on average, from €6.14 to €544.74. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 2,500 to 3,000 of them. At €45.76 that is €114K to €137K a year per listing.

Average price

€45.76inside the $15 to $100 sweet spot

Price range

€6.14–€544.74

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

600K–800K

Units per listing a year

2,500–3,000

Revenue per listing a year

€114K–€137K

Returns

0.7%of orders · Amazon Germany median 1.1%

94% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #266 within Bau- & Konstruktionsspielzeug. It carries 2,255 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

99%

Out of stock, average day

1.5%

Average rank

#266in Bau- & Konstruktionsspielzeug

Average rating

4.66 starsAmazon Germany average 4.37 stars

Average reviews

2,255per listing

Listings tracked

184

107 products launched here in the last 12 months. 102 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

107

Successful launches

102Amazon's first-year sales bar

Average brand age

36 months