Butter Squishy
PassButter Squishy scores 70 out of 100, a Pass. Shoppers spend an estimated $186K a year here, search demand grew >1,000% this quarter, and an estimated 0.0% of orders come back.
- Flapen Score
- 70 / 100Top 1% of 2,084 Spielzeug niches · +27 vs the category median of 4370
- Market size
- €186K/yr551K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 45%top-5 click share · 26 brands · 30 sellers
Flapen Score
Butter Squishy against its category
The dotted line is the Spielzeug average. Past it, Butter Squishy is stronger. Inside it, weaker.
Market
The Butter Squishy market on Amazon at a glance
Shoppers on Amazon Germany searched for Butter Squishy 551K times last year and spent an estimated €186K. The top 5 brands take 55% of clicks. Flapen scores it 70 out of 100, a Pass.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 551K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated €186K a year.
- Searches, last 12 months
- 551K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 3.1%
- Market size, estimated
- €186Ka year
- Top search term
- butter squishy382K searches a year
02 · Price
A sale here is worth €10.89.
Listings sell for €10.89 on average, from €1.65 to €18.48. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €10.89 that is €5K to €8K a year per listing.
- Average price
- €10.89under the $15 to $100 sweet spot
- Price range
- €1.65–€18.48
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €5K–€8K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 48.6% of listings are out of stock. The average listing ranks #364 within Party- & Scherzartikel. It carries 23 reviews at 3.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 61%
- Out of stock, average day
- 48.6%
- Average rank
- #364in Party- & Scherzartikel
- Average rating
- 3.73 starsAmazon Germany average 4.37 stars
- Average reviews
- 23per listing
- Listings tracked
- 36
04 · Newcomers
11 of last year's 35 launches cleared the first-year sales bar.
35 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 5 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 35
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 5 months
Products
Top Butter Squishy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
26
Sellers
30
Top-5 brand share
55%
Top 20: 94%
Top-5 click share
45%
Top 20: 83%
Open market
40%
- Brand 120%
- Brand 215%
- Brand 38%
- Brand 47%
- Brand 55%
- Brand 65%
Demand
Butter Squishy search demand
Weekly searches over the year. Pick a range.
Search terms
Top Butter Squishy search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- butter squishy382K/yr
- squishy butter112K/yr
- butter squishy xxl23K/yr
- butter squishy günstig9K/yr
- squishy butter xxl8K/yr
- buter squishy7K/yr
- squishies butter6K/yr
- needoh butter4K/yr
Reviews and returns
What reviews say buyers love and hate about Butter Squishy
We read the reviews and the return reasons for every product selling here.
“Meine Kinder hatten die Squishy genau 2 minuten in der Hand und schon waren sie kaputt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Butter Squishy questions
Answered from the same tracked data.