Butter Squishy

Shoppers searched for this 551K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated €186K a year.

Searches, last 12 months

551K

Growth, 90 days vs prior 90

>1,000%

Conversion, latest week

3.1%

Market size, estimated

€186Ka year

Top search term

butter squishy382K searches a year

Listings sell for €10.89 on average, from €1.65 to €18.48. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €10.89 that is €5K to €8K a year per listing.

Average price

€10.89under the $15 to $100 sweet spot

Price range

€1.65–€18.48

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

€5K–€8K

Returns

0.0%of orders · Amazon Germany median 1.1%

92% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 48.6% of listings are out of stock. The average listing ranks #364 within Party- & Scherzartikel. It carries 23 reviews at 3.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

61%

Out of stock, average day

48.6%

Average rank

#364in Party- & Scherzartikel

Average rating

3.73 starsAmazon Germany average 4.37 stars

Average reviews

23per listing

Listings tracked

36

35 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 5 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

35

Successful launches

11Amazon's first-year sales bar

Average brand age

5 months