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Sports & Outdoors

£192.1M/yr of tracked demand across 792 niches on Amazon United Kingdom (median 90-day growth +8.0%) — led by paddle board at 73/100.

#11 of 19 tracked United Kingdom categories · 3% of the tracked market

Niches tracked

792

Data through 2026-07-26

Market / yr

£192.1M

across tracked niches

Median growth (90d)

+8.0%

search volume vs the prior quarter

Launch-ready

17

niches that clear our launch bar

17 of 792 tracked niches clear our launch bar.

Where the money is

Yearly tracked market size by niche

darts

£5.1Mscore 55 · Worth a look

dart board

£3.2Mscore 58 · Worth a look

table tennis table

£3.2Mscore 62 · Launch it

golf balls

£3.1Mscore 63 · Launch it

exercise bike

£2.6Mscore 60 · Worth a look

electric scooter

£2.3Mscore 71 · Launch it

paddle board

£1.9Mscore 73 · Launch it

yoga mat

£1.9Mscore 63 · Worth a look

fitbit air

£1.7Mscore 59 · Launch it

weight bench

£1.6Mscore 62 · Launch it

pull up bar

£1.6Mscore 63 · Worth a look

football

£1.6Mscore 60 · Launch it

bike pump

£1.4Mscore 69 · Launch it

bike lock

£1.3Mscore 60 · Launch it

tennis balls

£1.3Mscore 63 · Launch it

foam roller

£1.1Mscore 56 · Launch it

badminton set

£1.1Mscore 64 · Launch it

basketball hoop

£1.0Mscore 59 · Launch it

pool cue

£986Kscore 64 · Worth a look

scooter

£943Kscore 72 · Launch it

football cards

£927Kscore 69 · Launch it

trampoline

£923Kscore 66 · Launch it

boxing

£886Kscore 57 · Worth a look

basketball

£857Kscore 61 · Launch it

kettlebell

£855Kscore 56 · Worth a look

garden toys

£833Kscore 61 · Worth a look

football pump

£829Kscore 59 · Worth a look

skipping rope

£759Kscore 56 · Worth a look

golf training aids

£754Kscore 56 · Worth a look

football goal

£724Kscore 73 · Worth a look

pro v1 golf balls

£723Kscore 62 · Worth a look

golf trolley

£695Kscore 65 · Worth a look

ping pong balls

£676Kscore 58 · Worth a look

table tennis bats

£667Kscore 64 · Worth a look

swingball

£643Kscore 66 · Worth a look

bike helmet

£619Kscore 63 · Worth a look

stepper

£617Kscore 55 · Worth a look

kids golf set

£614Kscore 66 · Worth a look

gymnastics bar

£572Kscore 68 · Worth a look

carabiner

£559Kscore 60 · Worth a look

size 3 football

£523Kscore 65 · Worth a look

gymnastics mat

£521Kscore 68 · Worth a look

puncture repair kit

£501Kscore 63 · Worth a look

snorkel set adults

£500Kscore 67 · Worth a look

golf tees

£488Kscore 59 · Worth a look

pilates board

£486Kscore 56 · Worth a look

world cup trophy

£476Kscore 61 · Worth a look

golf net

£474Kscore 59 · Worth a look

under desk bike

£471Kscore 62 · Worth a look

pedal exerciser

£471Kscore 62 · Worth a look

darts accessories

£467Kscore 57 · Worth a look

tennis rackets

£463Kscore 69 · Worth a look

boat

£457Kscore 59 · Worth a look

dry bag

£454Kscore 67 · Worth a look

cones

£427Kscore 64 · Worth a look

shuttlecocks

£425Kscore 64 · Worth a look

pilates equipment

£408Kscore 56 · Worth a look

hoverboards

£399Kscore 57 · Worth a look

golf towel

£396Kscore 57 · Worth a look

shin pads

£394Kscore 57 · Worth a look

slant board

£394Kscore 60 · Worth a look

swimming ear plugs adults

£389Kscore 61 · Worth a look

drawstring bags

£389Kscore 59 · Worth a look

balance board

£386Kscore 56 · Worth a look

golf club cleaner

£385Kscore 67 · Worth a look

pregnancy ball

£377Kscore 55 · Worth a look

srixon ad333

£374Kscore 62 · Worth a look

dirt bike

£356Kscore 62 · Worth a look

frisbee

£353Kscore 69 · Worth a look

push up board

£351Kscore 57 · Worth a look

rugby ball

£351Kscore 56 · Worth a look

bike water bottle

£348Kscore 55 · Worth a look

rebounder

£344Kscore 59 · Worth a look

trampoline for toddlers

£343Kscore 60 · Worth a look

bow and arrow

£343Kscore 57 · Worth a look

lake golf balls

£334Kscore 71 · Worth a look

football training equipment

£330Kscore 57 · Worth a look

calisthenics equipment

£323Kscore 60 · Worth a look

pull up station

£323Kscore 55 · Worth a look

squat rack

£315Kscore 55 · Worth a look

kayak

£311Kscore 65 · Worth a look

electric bike conversion kit

£300Kscore 55 · Worth a look

dip belt

£295Kscore 56 · Worth a look

bb gun

£292Kscore 62 · Worth a look

barbell

£263Kscore 55 · Worth a look

cornhole game

£262Kscore 69 · Worth a look

dip bars

£259Kscore 55 · Worth a look

putting mat indoor golf

£251Kscore 61 · Worth a look

croquet set

£248Kscore 63 · Worth a look

boxing pads

£246Kscore 56 · Worth a look

swimming floats for children

£245Kscore 68 · Worth a look

garden games

£236Kscore 71 · Worth a look

shimano cleats

£232Kscore 55 · Worth a look

running water bottle

£232Kscore 63 · Worth a look

boules set

£230Kscore 65 · Worth a look

football rebounder

£226Kscore 59 · Worth a look

bike pedals

£222Kscore 64 · Worth a look

kids electric scooter

£217Kscore 64 · Worth a look

rounders

£216Kscore 66 · Worth a look

22 pellets

£213Kscore 55 · Worth a look

Top 100 of 250 niches by market size shown

Top picks

The strongest niches we track in Sports & Outdoors
73
Launch it

paddle board

A $1.9M/yr market growing +202.7% this quarter with returns at 1.2% — clears our launch bar.

Market/yr
£1.9M
Growth 90d
+202.7%
Top-5 clicks
18%
Rating
4.5★
Read the full verdict →
73
Worth a look

football goal

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market/yr
£724K
Growth 90d
+95.3%
Top-5 clicks
42%
Rating
4.3★
Read the full verdict →
72
Launch it

scooter

A $943K/yr market growing +29.4% this quarter with returns at 1.1% — clears our launch bar.

Market/yr
£943K
Growth 90d
+29.4%
Top-5 clicks
19%
Rating
4.3★
Read the full verdict →

Opportunity map

Each bubble is one niche — 90-day growth against how locked the shelf is; bubble size tracks market size, color grades the verdict. Click a bubble to open its verdict.
-50%0%+50%+100%+150%0%25%50%75%100% Top-5 click share — right = concentrated Growth 90d paddle boardfootball goalscooter
Launch it Worth a look Skip it

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — median niche search growth of +8.0% over the last 90 days.
6.0M4.0MSpike '24Holiday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Movers — rising vs cooling niches by 90-day growth

Rising

#NameGrowth (90d)
1
fitbit air

£1.7M/yr

↑>1,000%
2↑728.7%
3
kayak

£311K/yr

↑363.8%
4
kukirin g2

£556K/yr

↑327.5%
5
cornhole game

£262K/yr

↑216.4%

Cooling

#NameGrowth (90d)
2↓66.1%
3↓63.3%
4
darts case

£347K/yr

↓63.1%
5↓61.1%

Niches

792 tracked
#NicheVerdictScoreMarket/yr90dTop 5RatingPrice
1paddle board

Demand growing +202.7% this quarter

Launch it
73
£1.9M+202.7%18%4.5★£114.43
2football goal

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
73
£724K+95.3%42%4.3★£31.48
3scooter

No brand lock-in (top 5 brands take 32% of clicks)

Launch it
72
£943K+29.4%19%4.3★£39.85
4electric scooter

Low returns (0.3%)

Launch it
71
£2.3M+78.0%43%4.1★£219.18
5lake golf balls

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
71
£334K+126.8%50%4.3★£21.10
6garden games

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
71
£236K+205.8%43%4.3★£23.05
7collapsible water bottle

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
71
£172K+117.8%36%4.0★£8.93
8foot pedal resistance band

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
70
£112K+105.8%46%3.9★£9.94
9bike pump

Searches that convert (11.4% search→purchase)

Launch it
69
£1.4M+26.2%53%4.3★£11.33
10football cards

Low returns (0.1%)

Launch it
69
£927K+45.8%27%4.3★£23.73