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Gymnastics Mat

Pass

Gymnastics Mat scores 68 out of 100, a Pass. Shoppers spend $521K a year here, search demand grew +36.9% this quarter, and returns run at 0.7% of orders.

Flapen Score
68
68 / 100
Top 3% of 792 Sports & Outdoors niches · +18 vs the category median of 50
Market size
£521K/yr966K searches / yr
90-day growth
+36.9%search demand this quarter
Competition
33%top-5 click share · 26 brands · 31 sellers

Flapen Score

Gymnastics Mat against its category

The dotted line is the Sports & Outdoors average. Past it, Gymnastics Mat is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gymnastics Mat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gymnastics Mat 966K times last year and spent an estimated £521K. The top 5 brands take 47% of clicks. Demand peaks in Nov–Dec. Flapen scores it 68 out of 100, a Pass.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 966K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +36.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £521K a year.

Searches, last 12 months
966K
Growth, 90 days vs prior 90
+36.9%
Conversion, latest week
1.0%
Market size, estimated
£521Ka year
Peak month
December2.8× the quietest month
Top search term
gymnastics mat283K searches a year

02 · Price

A sale here is worth £54.49.

Listings sell for £54.49 on average, from £19.44 to £86.79. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £54.49 that is £5K to £14K a year per listing.

Average price
£54.49inside the $15 to $100 sweet spot
Price range
£19.44–£86.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£5K–£14K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #31 within Fitness. It carries 386 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
70%
Out of stock, average day
13.1%
Average rank
#31in Fitness
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
386per listing
Listings tracked
44

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Gymnastics Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£21K£42K£63K£83K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

31

Top-5 brand share

47%

Top 20: 94%

Top-5 click share

33%

Top 20: 75%

Open market

47%

  • tumblingmats19%
  • airtrack matte9%
  • Kosiproducts8%
  • OZE SPORTS6%
  • DOBESTS6%
  • RISINGUKST6%

Demand

Gymnastics Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Gymnastics Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gymnastics mat283K/yr
  • air track142K/yr
  • airtrack55K/yr
  • crash mat62K/yr
  • air track mat gymnastics60K/yr
  • gymnastics mats for kids34K/yr
  • gymnastic mat33K/yr
  • gymnastics air track23K/yr
  • tumble track16K/yr
  • inflatable gymnastics mat16K/yr

Reviews and returns

What reviews say buyers love and hate about Gymnastics Mat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Inflation/Deflation16%−0.05

This meaning its not staying inflated

it won't inflate to the full capacity

Managed to inflate the track with an existing pump we already. doesnt fully fit the connection

Durability14%−0.06

Pump broke within minutes of first use

Not very durable

3 days after purchase the pump has broken which makes it difficult to pump up

Advertised Vs Actual Product10%−0.06

Not as advertised

Not 6ft. Not quite 6ft make sure you look at actual measurements

not what was advertised

Size-Overall9%+0.08

A little bigger than expected

In package looks huge

Functionality-Overall7%−0.03

Stylus pen doesn't work

Love

Quality-Overall39%+2.58

It features great build quality

its well made

Excellent product

Value For Money12%+0.75

Great value

Good for the money

Worth the money

Exercise/Sports Suitability10%+0.24

This airtrack is very good it bouncy comes with a bag and pum and is very easy to blow up great for gymnastics

Brilliant for home gymnast practicing

Great for practising gymnastics skills or learning new tricks

Inflation/Deflation6%−0.05

Quick to inflate

deflate really good product that i would definitely recommend

this product is so easy to inflate

Thickness6%+0.41

This mat was for my granddaughter it's excellent for her practiceing her gymnastics at home she is so happy with it great how it folds away neatly was impressed by the thickness and size and price

I was unexpectedly surprised with the thickness retaining whilst I do my exercises

Good thickness

Return

0.7% Return rate 54% Fixable by listing

Size-Overall37%▂▆▆█▆▇

A little bigger than expected

In package looks huge

Inflation/Deflation20%▆█▃▃▄▅

This meaning its not staying inflated

it won't inflate to the full capacity

Managed to inflate the track with an existing pump we already. doesnt fully fit the connection

Quality-Overall5%█▁▄▃▂▂
Product Condition4%▅▁▄█▆▅
Advertised Vs Actual Product4%▁▄▁▃█▃

Not as advertised

Not 6ft. Not quite 6ft make sure you look at actual measurements

not what was advertised

FAQ

Common Gymnastics Mat questions

Answered from the same tracked data.