Is kids tennis rackets profitable to sell on Amazon United Kingdom?

The niche generates £131K/yr across 37 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +73.4%. Flapen's verdict: Worth a look (65/100).

How competitive is the kids tennis rackets niche?

13 brands and 49 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in kids tennis rackets?

Top complaints mined from reviews: Quality-Overall, Durability, Handle Quality. The return rate is 1.0%.

When does demand for kids tennis rackets peak?

Demand peaks in Apr–May–Jul; the busiest month runs 5.6× the quietest.

What does it cost to enter the kids tennis rackets niche?

Listings span £6.77–£32.15; the average listing price is £19.13 (sweet spot $15–$100). The average incumbent carries 352 reviews — the moat a new listing must climb.

kids tennis rackets

Worth a look

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Avg price

Great£19.13

avg listing price — sweet spot $15–$100

Review moat

Great351.76

avg incumbent reviews — the moat a new listing must climb

Growth

Great+73.4%

90-day search growth — must beat 0% to launch

Competition

Great38%

top-5 click share — an open shelf

Price range

Good£6.77–£32.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Market size

Okay£131K

£131K/yr · 157K searches

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, kids tennis rackets is a £131K/yr Amazon United Kingdom market (157K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Apr–May–Jul. Verdict: Worth a look — 65/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

kids tennis rackets market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £115K–£153K; units × avg price
Conversion rate: 4.4%
Avg BSR: #78
Page quality: 0%
Prime: 84%
Sponsored: 76%
Out of stock: 0.5%
Avg brand age: 44 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

13 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

38%

Top 20: 80%

Open market

14%

Wilson35%
Senston15%
AboveGenius15%
Atoz9%
LUNNADE6%
HEAD6%
Open — no brand owns it (7 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +73.4% search growth over the last 90 days.

Peak months: Apr, May, Jul · busiest ÷ quietest = 5.6×

Open Trend

Top kids tennis rackets search terms

kids tennis rackets34K/yr +53.6%4.2% conv.
tennis set19K/yr +112.6%1.6% conv.
junior tennis racket15K/yr +53.4%2.7% conv.
tennis rackets kids13K/yr +64.3%2.9% conv.
kids tennis set8K/yr +91.9%2.7% conv.
tennis racket set7K/yr +144.8%0.7% conv.
kids tennis racket9K/yr +59.2%3.3% conv.
childrens tennis racket6K/yr +77.5%4.5% conv.
23 inch tennis racket8K/yr +46.0%3.4% conv.
tennis rackets set of 25K/yr +113.1%0.8% conv.

All search terms

Top kids tennis rackets products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wilson Slam Jr 23 Tennis Racket Provides Lightweight Strength and Effortless Control Kid-Friendly Dimensions Ready For High-Performance Play Colour: Blue Size: 23

Wilson£17.344.4★91 rev

AboveGenius Kids Tennis Racket Set 23 inch Tennis Racket for Toddler Youth Starter Kit 3 Balls 2 Lightweight Racquets with Easy Carrying Shoulder Strap Bag

AboveGenius£31.794.7★69 rev

AboveGenius Kids Tennis Racket Set 21-23 inch Tennis Racket for Toddler Youth Starter Kit 3 Balls 2 Lightweight Racquets with Easy Carrying Shoulder Strap Bag Visit the AboveGenius Store

AboveGenius£32.154.7★69 rev

Giant Soft Tennis Set Indoor Outdoor Game Set with 2 Rackets Tennis Ball and Shuttlecock Ages 3+

Atoz£7.403.8★8 rev

Wilson Federer Junior Tennis Racket Series (19-25 Age 2-10) inc 3 Tennis Balls (21 (4-6 Year Old))

Wilson£25.034.5★7 rev

Newest

by launch date

Wilson Federer Junior Tennis Racket Series (19-25 Age 2-10) inc 3 Tennis Balls (21 (4-6 Year Old))

Wilson£25.037 rev

5mo ago

Wilson Federer Junior Tennis Racket Series (19-25 Age 2-10) inc 3 Tennis Balls (19 (2-4 Year Old))

Wilson£25.207 rev

5mo ago

AboveGenius Kids Tennis Racket Set 23 inch Tennis Racket for Toddler Youth Starter Kit 3 Balls 2 Lightweight Racquets with Easy Carrying Shoulder Strap Bag

AboveGenius£31.7969 rev

8mo ago

AboveGenius Kids Tennis Racket Set 21-23 inch Tennis Racket for Toddler Youth Starter Kit 3 Balls 2 Lightweight Racquets with Easy Carrying Shoulder Strap Bag Visit the AboveGenius Store

AboveGenius£32.1569 rev

8mo ago

HEAD Paw Patrol 17 Junior Tennis Racquet white

HEAD£17.1552 rev

11mo ago

What buyers say about kids tennis rackets

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Good value and well-made”

Value For Money16%

“It's worth the price”

Weight Light9%

“The rackets themselves are quite light”

Fun/Entertainment Experience8%

“seem to do the job my children have enjoyed playing tennis with them”

Size-Overall6%

“Perfect size”

Suitability Beginner6%

“Perfect for a starter into tennis”

Efficiency3%

“Works Great”

Ease Of Use3%

“it is fun to use and it works”

Comfort-Overall2%

“Really nice, comfortable tennis racket”

Color2%

“she absolutely loved the colour”

What buyers complain about

Quality-Overall22%

“they were really low quality so I returned them”

Durability13%

“How could it be if its broken”

Handle Quality12%

“Used once and the handle has peeled already”

Strap/String Quality11%

“The ball is detached from the string”

Size-Overall9%

“Little”

Value For Money3%

“Obviously not as good as expensive ones”

Advertised Vs Actual Product2%

“Bad advertisement”

Grip2%

“Grips unraveled after an hour of playing”

Weight Heavy2%

“But feels quite heavy for tiny hands though”

Suitability Pro/Experts1%

“probably not suitable for professional use”

Top return reasons

Size-Overall44%

Quality-Overall11%

Functionality-Overall8%

Durability4%

Advertised Vs Actual Product4%

Strap/String Quality3%

Color3%