85
dog cooling mats
A $1.8M/yr market growing >1,000% this quarter with returns at 0.2% — clears our launch bar.
- Market/yr
- £1.8M
- Growth 90d
- >1,000%
- Top-5 clicks
- 20%
- Rating
- 3.6★
Pet Supplies
£283.8M/yr of tracked demand across 875 niches on Amazon United Kingdom (median 90-day growth -7.2%) — led by dog cooling mats at 85/100.
#9 of 19 tracked United Kingdom categories · 4% of the tracked market
Niches tracked
875
Data through 2026-07-26
Market / yr
£283.8M
across tracked niches
Median growth (90d)
-7.2%
search volume vs the prior quarter
Launch-ready
19
niches that clear our launch bar
Signals Trending 39 No Dominant Brand 135 Low Review Barrier 119 Quality Gap 88 High Returns 22 High Price 34 Out of Stock 61
Where the money is
Yearly tracked market size by nichecat food
£15.7Mscore 60 · Worth a look
dog food
£7.2Mscore 60 · Worth a look
cat litter tray
£4.8Mscore 67 · Worth a look
cat biscuits
£4.7Mscore 58 · Worth a look
dog poo bags
£4.3Mscore 59 · Launch it
dog toys
£3.8Mscore 70 · Worth a look
dog treats
£3.7Mscore 66 · Worth a look
flea treatment for dogs
£3.5Mscore 75 · Launch it
flea treatment cat
£3.5Mscore 67 · Launch it
cat scratching post
£3.4Mscore 64 · Worth a look
therapet
£3.0Mscore 57 · Worth a look
joint supplements for dogs
£2.9Mscore 56 · Worth a look
cat toys
£2.8Mscore 68 · Launch it
salmon dog food
£2.7Mscore 61 · Launch it
dog bed
£2.6Mscore 65 · Worth a look
cat treats
£2.5Mscore 57 · Launch it
gastrointestinal dog food
£2.4Mscore 61 · Launch it
grain free dog biscuits
£2.3Mscore 58 · Worth a look
untamed cat food wet
£2.0Mscore 66 · Launch it
kitten food
£1.9Mscore 60 · Launch it
small dog food
£1.8Mscore 60 · Worth a look
dog cooling mats
£1.8Mscore 85 · Launch it
hypoallergenic dog food
£1.7Mscore 60 · Worth a look
probiotics for dogs
£1.7Mscore 67 · Worth a look
senior dog food
£1.7Mscore 63 · Worth a look
cat water fountain
£1.7Mscore 72 · Launch it
dog clippers
£1.5Mscore 63 · Launch it
dog plaque remover
£1.5Mscore 57 · Launch it
chicken dog food
£1.3Mscore 59 · Worth a look
dog crate
£1.3Mscore 60 · Worth a look
renal cat food
£1.2Mscore 62 · Worth a look
automatic cat feeder
£1.2Mscore 67 · Launch it
antlers for dogs
£1.2Mscore 65 · Worth a look
dental sticks dogs
£1.2Mscore 58 · Worth a look
low fat dog food
£1.2Mscore 59 · Launch it
dog balls
£1.1Mscore 55 · Worth a look
rabbit food
£1.1Mscore 56 · Worth a look
yak chews for dogs
£1.1Mscore 66 · Worth a look
royal canin wet dog food
£1.1Mscore 57 · Worth a look
dog ball launcher
£1.1Mscore 76 · Launch it
dog ear drops
£1.1Mscore 60 · Worth a look
dog steps
£1.0Mscore 65 · Worth a look
puppy food
£994Kscore 63 · Worth a look
dog lead
£971Kscore 59 · Worth a look
purina one cat food wet
£889Kscore 56 · Launch it
cat bowl
£881Kscore 59 · Launch it
hamster toys
£872Kscore 60 · Worth a look
royal canin gastrointestinal dog food
£868Kscore 57 · Launch it
chicken twists dog treats
£866Kscore 56 · Worth a look
royal canin gastrointestinal cat food
£847Kscore 56 · Worth a look
dog urine neutraliser
£812Kscore 58 · Worth a look
chicken twists for dogs
£792Kscore 56 · Worth a look
scratching post
£788Kscore 63 · Worth a look
senior cat food dry
£774Kscore 57 · Worth a look
hamster bedding
£771Kscore 63 · Worth a look
anti barking dog collars
£767Kscore 63 · Worth a look
flexi dog lead 8m
£725Kscore 57 · Worth a look
dog anxiety relief
£721Kscore 58 · Worth a look
dog pen
£714Kscore 58 · Worth a look
dog car seat cover
£701Kscore 55 · Worth a look
cat bed
£679Kscore 58 · Worth a look
kitten dry food
£674Kscore 58 · Worth a look
moving dog toy
£668Kscore 64 · Worth a look
dog calming products
£665Kscore 67 · Worth a look
dog bowls
£644Kscore 61 · Worth a look
dog car seat
£642Kscore 58 · Worth a look
pigs ears for dogs
£632Kscore 62 · Worth a look
dog paddling pool
£615Kscore 82 · Worth a look
flea tablets for dogs
£596Kscore 62 · Worth a look
flea collar for cats
£593Kscore 67 · Worth a look
anti barking device
£580Kscore 69 · Worth a look
arden grange dog food 12kg
£573Kscore 55 · Worth a look
rabbit toys
£571Kscore 57 · Worth a look
rabbit ears with fur for dogs
£565Kscore 58 · Worth a look
dog brush
£554Kscore 63 · Worth a look
guinea pig
£551Kscore 58 · Worth a look
calming dog treats
£538Kscore 59 · Worth a look
cat litter tray liners
£533Kscore 59 · Worth a look
senior cat food
£531Kscore 55 · Worth a look
flea collar for dogs
£530Kscore 66 · Worth a look
pooper scooper
£525Kscore 65 · Worth a look
cat scratching board
£523Kscore 62 · Worth a look
cat brush
£521Kscore 59 · Worth a look
stainless steel litter tray
£516Kscore 66 · Worth a look
parrot food
£498Kscore 59 · Worth a look
tick remover tools for dogs
£491Kscore 60 · Worth a look
horse fly spray
£491Kscore 73 · Worth a look
fish tank
£487Kscore 56 · Worth a look
cat tracker
£486Kscore 63 · Worth a look
hamster cage
£482Kscore 55 · Worth a look
puppy
£479Kscore 59 · Worth a look
cold pressed dog food
£478Kscore 59 · Worth a look
dog food storage
£460Kscore 62 · Worth a look
dog training treats
£459Kscore 55 · Worth a look
dog bowls with stand
£458Kscore 58 · Worth a look
natures variety freeze dried dog food
£452Kscore 59 · Worth a look
fish tank cleaner
£450Kscore 61 · Worth a look
flea shampoo for dogs
£450Kscore 57 · Worth a look
dog christmas presents
£433Kscore 55 · Worth a look
itchy dog skin relief
£428Kscore 64 · Worth a look
Top 100 of 250 niches by market size shown
Top picks
The strongest niches we track in Pet SuppliesLaunch it
82
dog paddling pool
Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
- Market/yr
- £615K
- Growth 90d
- >1,000%
- Top-5 clicks
- 22%
- Rating
- 3.8★
77
cat cooling mat
Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
- Market/yr
- £340K
- Growth 90d
- >1,000%
- Top-5 clicks
- 29%
- Rating
- 3.7★
Opportunity map
Each bubble is one niche — 90-day growth against how locked the shelf is; bubble size tracks market size, color grades the verdict. Click a bubble to open its verdict. Launch it Worth a look Skip it
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — median niche search growth of -7.2% over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Movers — rising vs cooling niches by 90-day growth
Rising
#NameGrowth (90d)
Cooling
#NameGrowth (90d)
Niches
875 tracked| # | Niche | Verdict | Score | Market/yr | 90d | Top 5 | Rating | Price |
|---|---|---|---|---|---|---|---|---|
| 1 | dog cooling mats Demand growing >1,000% this quarter | Launch it | 85 | £1.8M | >1,000% | 20% | 3.6★ | £14.01 |
| 2 | dog paddling pool A failed launch gate (market size, growth, or returns) keeps it on the watch list | Worth a look | 82 | £615K | >1,000% | 22% | 3.8★ | £20.70 |
| 3 | cat cooling mat A failed launch gate (market size, growth, or returns) keeps it on the watch list | Worth a look | 77 | £340K | >1,000% | 29% | 3.7★ | £10.86 |
| 4 | dog ball launcher Low returns (0.8%) | Launch it | 76 | £1.1M | +15.2% | 30% | 4.0★ | £26.97 |
| 5 | flea treatment for dogs Low returns (0.1%) | Launch it | 75 | £3.5M | +43.4% | 27% | 4.3★ | £13.26 |
| 6 | dog cooling mats x large A failed launch gate (market size, growth, or returns) keeps it on the watch list | Worth a look | 74 | £37K | >1,000% | 13% | 3.7★ | £17.18 |
| 7 | horse fly spray A failed launch gate (market size, growth, or returns) keeps it on the watch list | Worth a look | 73 | £491K | +424.3% | 49% | 4.4★ | £20.18 |
| 8 | dog sprinkler A failed launch gate (market size, growth, or returns) keeps it on the watch list | Worth a look | 73 | £74K | >1,000% | 38% | 3.9★ | £14.46 |
| 9 | cat water fountain A $1.7M/yr market | Launch it | 72 | £1.7M | +77.8% | 50% | 4.3★ | £18.61 |
| 10 | dog tent A failed launch gate (market size, growth, or returns) keeps it on the watch list | Worth a look | 71 | £34K | +119.4% | 24% | 3.9★ | £19.52 |