85
dog cooling mats
A $1.8M/yr market growing >1,000% this quarter with returns at 0.2% — clears our launch bar.
- Market/yr
- £1.8M
- Growth 90d
- >1,000%
- Top-5 clicks
- 20%
- Rating
- 3.6★
Pet Supplies
£283.8M/yr of tracked demand across 875 niches on Amazon United Kingdom (median 90-day growth -7.2%) — led by dog cooling mats at 85/100.
#9 of 19 tracked United Kingdom categories · 4% of the tracked market
Niches tracked
875
Data through 2026-07-26
Market / yr
£283.8M
across tracked niches
Median growth (90d)
-7.2%
search volume vs the prior quarter
Launch-ready
19
niches that clear our launch bar
Signals Trending 39 No Dominant Brand 135 Low Review Barrier 119 Quality Gap 88 High Returns 22 High Price 34 Out of Stock 61
Where the money is
Yearly tracked market size by nichecat food
£15.7Mscore 60 · Worth a look
dog food
£7.2Mscore 60 · Worth a look
cat litter tray
£4.8Mscore 67 · Worth a look
cat biscuits
£4.7Mscore 58 · Worth a look
dog poo bags
£4.3Mscore 59 · Launch it
dog toys
£3.8Mscore 70 · Worth a look
dog treats
£3.7Mscore 66 · Worth a look
flea treatment for dogs
£3.5Mscore 75 · Launch it
flea treatment cat
£3.5Mscore 67 · Launch it
cat scratching post
£3.4Mscore 64 · Worth a look
therapet
£3.0Mscore 57 · Worth a look
joint supplements for dogs
£2.9Mscore 56 · Worth a look
cat toys
£2.8Mscore 68 · Launch it
salmon dog food
£2.7Mscore 61 · Launch it
dog bed
£2.6Mscore 65 · Worth a look
cat treats
£2.5Mscore 57 · Launch it
gastrointestinal dog food
£2.4Mscore 61 · Launch it
grain free dog biscuits
£2.3Mscore 58 · Worth a look
untamed cat food wet
£2.0Mscore 66 · Launch it
kitten food
£1.9Mscore 60 · Launch it
small dog food
£1.8Mscore 60 · Worth a look
dog cooling mats
£1.8Mscore 85 · Launch it
hypoallergenic dog food
£1.7Mscore 60 · Worth a look
probiotics for dogs
£1.7Mscore 67 · Worth a look
cat water fountain
£1.7Mscore 72 · Launch it
dog clippers
£1.5Mscore 63 · Launch it
chicken dog food
£1.3Mscore 59 · Worth a look
dog crate
£1.3Mscore 60 · Worth a look
antlers for dogs
£1.2Mscore 65 · Worth a look
low fat dog food
£1.2Mscore 59 · Launch it
royal canin wet dog food
£1.1Mscore 57 · Worth a look
dog steps
£1.0Mscore 65 · Worth a look
hamster bedding
£771Kscore 63 · Worth a look
anti barking dog collars
£767Kscore 63 · Worth a look
+66 too small to tile at tap-target size — every entry is listed below the map
Top 100 of 250 niches by market size shown
Top picks
The strongest niches we track in Pet SuppliesLaunch it
82
dog paddling pool
Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
- Market/yr
- £615K
- Growth 90d
- >1,000%
- Top-5 clicks
- 22%
- Rating
- 3.8★
77
cat cooling mat
Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
- Market/yr
- £340K
- Growth 90d
- >1,000%
- Top-5 clicks
- 29%
- Rating
- 3.7★
Opportunity map
Each bubble is one niche — 90-day growth against how locked the shelf is; bubble size tracks market size, color grades the verdict. Click a bubble to open its verdict. Launch it Worth a look Skip it
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — median niche search growth of -7.2% over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Movers — rising vs cooling niches by 90-day growth
Rising
#NameGrowth (90d)
Cooling
#NameGrowth (90d)
Niches
875 tracked| # | Niche | Verdict | Score | Market/yr | 90d | Top 5 | Rating | Price |
|---|---|---|---|---|---|---|---|---|
| 1 | dog cooling mats Demand growing >1,000% this quarter | Launch it | 85 | £1.8M | >1,000% | 20% | 3.6★ | £14.01 |
| 2 | dog paddling pool A failed launch gate (market size, growth, or returns) keeps it on the watch list | Worth a look | 82 | £615K | >1,000% | 22% | 3.8★ | £20.70 |
| 3 | cat cooling mat A failed launch gate (market size, growth, or returns) keeps it on the watch list | Worth a look | 77 | £340K | >1,000% | 29% | 3.7★ | £10.86 |
| 4 | dog ball launcher Low returns (0.8%) | Launch it | 76 | £1.1M | +15.2% | 30% | 4.0★ | £26.97 |
| 5 | flea treatment for dogs Low returns (0.1%) | Launch it | 75 | £3.5M | +43.4% | 27% | 4.3★ | £13.26 |
| 6 | dog cooling mats x large A failed launch gate (market size, growth, or returns) keeps it on the watch list | Worth a look | 74 | £37K | >1,000% | 13% | 3.7★ | £17.18 |
| 7 | horse fly spray A failed launch gate (market size, growth, or returns) keeps it on the watch list | Worth a look | 73 | £491K | +424.3% | 49% | 4.4★ | £20.18 |
| 8 | dog sprinkler A failed launch gate (market size, growth, or returns) keeps it on the watch list | Worth a look | 73 | £74K | >1,000% | 38% | 3.9★ | £14.46 |
| 9 | cat water fountain A $1.7M/yr market | Launch it | 72 | £1.7M | +77.8% | 50% | 4.3★ | £18.61 |
| 10 | dog tent A failed launch gate (market size, growth, or returns) keeps it on the watch list | Worth a look | 71 | £34K | +119.4% | 24% | 3.9★ | £19.52 |
Score any niche yourself with the free Amazon product research tool.