stainless steel litter tray
Worth a lookShows a sweet-spot price point ($24.44 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible£24.44avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great£10.43–£46.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great418.92avg incumbent reviews — the moat a new listing must climb
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Growth
Good+40.7%90-day search growth — must beat 0% to launch
Market size
Good£516K£516K/yr · 736K searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United Kingdom niche tracking, stainless steel litter tray is a £516K/yr Amazon United Kingdom market (736K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 66/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
stainless steel litter tray market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- £489K–£611K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #90
- Page quality
- 0%
- Prime
- 74%
- Sponsored
- 89%
- Out of stock
- 6.8%
- Avg brand age
- 22 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
24 falling
Sellers
33
Top-5 brand share
58%
Top 20: 96%
Top-5 click share
42%
Top 20: 79%
Open market
36%
- ICOYEA25%
- Vivifying10%
- Vealind9%
- KISENG8%
- Feandrea7%
- MIXJOY5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +40.7% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 1.7×
Top stainless steel litter tray search terms
- stainless steel cat litter tray346K/yr
- stainless steel litter tray79K/yr
- metal cat litter tray48K/yr
- metal litter tray42K/yr
- stainless steel cat litter box32K/yr
- stainless steel litter box39K/yr
- cat litter tray stainless steel27K/yr
- steel litter tray26K/yr
- stainless steel cat litter tray with lid14K/yr
- litter tray stainless steel12K/yr
Top stainless steel litter tray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stainless Steel Cat Litter Tray Litter Box for Large and Small Cats High Sided Metal Litter Tray Toilet for Cat Kitten Rabbit and Guinea Pig Non-Stick Odor-Free Easy to Clean
ICOYEA£14.324.5★1,915 rev
Vealind Stainless Steel Cat Litter Box Sturdy and Durable Metal Material Litter Tray Rustproof Easy to Clean No Leak and Odor Kitten Litter Boxes
Vealind£14.354.5★164 rev
Vivifying Stainless Steel Cat Litter Tray Easy to Clean and Odour-Resistant XL Stainless Steel Cat Litter Box with Scoop for Cats up to 8.2kg (Grey)
Vivifying£25.744.6★257 rev
Stainless Steel Cat Litter Box for Small Cats Odor Free Metal Litter Tray with High Sides Lid Open Top Low Entry Litter Pan Include Scoop Easy Cleaning Kitty Cat Box Anti-Urine Leakage Non-Sticky
KISENG£18.884.4★695 rev
MIXJOY XL Stainless Steel Cat Litter Tray with Lid 37L Extra Large Metal Box for Big Cats 58x38x28 cm Enclosed Litter Box High Sided Non-Sticky Include Litter Scoop Silver
MIXJOY£27.404.6★161 rev
Newest
by launch date
Feandrea Stainless Steel Litter Box Open Top Cat Litter Tray with Scoop Silver 40 x 30 x 10 cm for Kittens Small Cats PPT013E101
Feandrea£10.4672 rev
Stainless Steel Cat Litter Tray with High Sides XXL Metal Cat Litter Box with Scoop Hooded Toilet for Cat Rabbit Pet Tray for Large and Small Cats Leak-Proof Odour-Free Easy to Clean Light Grey
ICOYEA£24.01203 rev
Stainless Steel Cat Litter Tray with Low Entry Metal Cat Litter Box for Senior or Injured Cats XXL Large Cats Toilet for Small Large Pets Odour-Free Non-Stick Easy to Clean 17.5L×13.6W×5.9H
ICOYEA£19.22194 rev
Stainless Steel Cat Litter Box for Small Cats Odor Free Metal Litter Tray with High Sides Lid Open Top Low Entry Litter Pan Include Scoop Easy Cleaning Kitty Cat Box Anti-Urine Leakage Non-Sticky
KISENG£18.88695 rev
XL Stainless Steel Cat Litter Tray for Big Cats High-Sided Anti-Leakage Litter Tray Cat Litter Box 60x40x33.5cm Odour-Proof Non-Sticky Easy Clean Anti-slip Rubber Bottom Includes Scoop
Sweetmirth£22.1839 rev
Trending
90-day click momentumStainless Steel Cat Litter Box for Small Cats Odor Free Metal Litter Tray with High Sides Lid Open Top Low Entry Litter Pan Include Scoop Easy Cleaning Kitty Cat Box Anti-Urine Leakage Non-Sticky
KISENG£18.884.4★
Feandrea Stainless Steel Litter Box Open Top Cat Litter Tray with Scoop Silver 40 x 30 x 10 cm for Kittens Small Cats PPT013E101
Feandrea£10.464.4★
Stainless Steel Cat Litter Tray with High Sides XXL Metal Cat Litter Box with Scoop Hooded Toilet for Cat Rabbit Pet Tray for Large and Small Cats Leak-Proof Odour-Free Easy to Clean Light Grey
ICOYEA£24.014.6★
APPKER Stainless Steel Litter Tray with Lid XXL Enclosed Cat Litter Tray for Big Cats Easy to Clean High Sided Metal Kitty Front & Top Entry Scoop Mat & Foot Pedal - Black
APPKER£32.444.3★
XL Stainless Steel Cat Litter Tray for Big Cats High-Sided Anti-Leakage Litter Tray Cat Litter Box 60x40x33.5cm Odour-Proof Non-Sticky Easy Clean Anti-slip Rubber Bottom Includes Scoop
Sweetmirth£22.184.7★
What buyers say about stainless steel litter tray
What buyers praise and complain about, mined from review topics.What buyers love
“Great to keep clean”
“I really liked the size”
“Really pleased with this - well made”
“great value for money”
“no odours”
“My cat is happy”
“Great tray very sturdy”
“Better Than Expected”
“Nice big size and good material”
“Still able to use”
What buyers complain about
“Very small”
“No smell”
“RUSTED AFTER 1 MONTH”
“not anti-leak”
“difficult to put on”
“However my biggest concern was when I was cleaning the tray”
“It was the most expensive of the four”
“after time the top breaks being plastic easily”
“Build is a bit flimsy and cheap, especially the flaps although a nice looking unit”
“Bad quality”
Top return reasons
Common questions
- Is stainless steel litter tray profitable to sell on Amazon United Kingdom?
- The niche generates £516K/yr across 38 tracked products. 11 of 19 products launched in the last 360 days are still selling. 90-day search growth is +40.7%. Flapen's verdict: Worth a look (66/100).
- How competitive is the stainless steel litter tray niche?
- 24 brands and 33 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in stainless steel litter tray?
- Top complaints mined from reviews: Size-Overall, Smell, Rusts/Corrodes. The return rate is 1.2%.
- When does demand for stainless steel litter tray peak?
- Demand peaks in Jun–Jul; the busiest month runs 1.7× the quietest.
- What does it cost to enter the stainless steel litter tray niche?
- Listings span £10.43–£46.26; the average listing price is £24.44 (sweet spot $15–$100). The average incumbent carries 419 reviews — the moat a new listing must climb.