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Stainless Steel Litter Tray

Pass

Stainless Steel Litter Tray scores 66 out of 100, a Pass. Shoppers spend $516K a year here, search demand grew +40.7% this quarter, and returns run at 1.2% of orders.

Flapen Score
66
66 / 100
Top 4% of 875 Pet Supplies niches · +16 vs the category median of 50
Market size
£516K/yr736K searches / yr
90-day growth
+40.7%search demand this quarter
Competition
42%top-5 click share · 24 brands · 33 sellers

Flapen Score

Stainless Steel Litter Tray against its category

The dotted line is the Pet Supplies average. Past it, Stainless Steel Litter Tray is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stainless Steel Litter Tray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stainless Steel Litter Tray 736K times last year and spent an estimated £516K. The top 5 brands take 58% of clicks. Demand peaks in Jun–Jul. Flapen scores it 66 out of 100, a Pass.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 736K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +40.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £516K a year.

Searches, last 12 months
736K
Growth, 90 days vs prior 90
+40.7%
Conversion, latest week
2.9%
Market size, estimated
£516Ka year
Peak month
July1.7× the quietest month
Top search term
stainless steel cat litter tray346K searches a year

02 · Price

A sale here is worth £24.44.

Listings sell for £24.44 on average, from £10.43 to £46.26. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £24.44 that is £12K to £18K a year per listing.

Average price
£24.44inside the $15 to $100 sweet spot
Price range
£10.43–£46.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£12K–£18K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #90 within Cats. It carries 419 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
74%
Out of stock, average day
6.8%
Average rank
#90in Cats
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
419per listing
Listings tracked
38

04 · Newcomers

Amazon counts 11 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
11Amazon's first-year sales bar
Average brand age
22 months

Products

Top Stainless Steel Litter Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£26K£52K£77K£103K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

33

Top-5 brand share

58%

Top 20: 96%

Top-5 click share

42%

Top 20: 79%

Open market

36%

  • ICOYEA25%
  • Vivifying10%
  • Vealind9%
  • KISENG8%
  • Feandrea7%
  • MIXJOY5%

Demand

Stainless Steel Litter Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.7×

Search terms

Top Stainless Steel Litter Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stainless steel cat litter tray346K/yr
  • stainless steel litter tray79K/yr
  • metal cat litter tray48K/yr
  • metal litter tray42K/yr
  • stainless steel cat litter box32K/yr
  • stainless steel litter box39K/yr
  • cat litter tray stainless steel27K/yr
  • steel litter tray26K/yr
  • stainless steel cat litter tray with lid14K/yr
  • litter tray stainless steel12K/yr

Reviews and returns

What reviews say buyers love and hate about Stainless Steel Litter Tray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%+0.22

Very small

Poor fit

Very big

Smell10%+0.46

No smell

absolutely does NOT help with any smells which was my main reason for purchase

Makes your cats litter smell worse

Rusts/Corrodes6%−0.10

RUSTED AFTER 1 MONTH

Rust after 1 week

Rusts

Leak-Proof4%

not anti-leak

Leaks

Its just leaking between the tray

Ease Of Use4%+0.15

difficult to put on

fiddly to close/open

It is very fiddly to open

Love

Ease Of Cleaning24%+2.53

Great to keep clean

The tray is easy to clean

EASY TO CLEAN

Size-Overall15%+0.22

I really liked the size

Its big enough

GREAT SIZE

Quality-Overall15%−0.02

Really pleased with this - well made

Brilliant quality tray

Excellent product

Value For Money7%+0.41

great value for money

Good value

Excellent value for money

Smell6%+0.46

no odours

Improved smell

No smelly home

Return

1.2% Return rate 86% Fixable by listing

Size-Overall79%▇▇████

Very small

Poor fit

Very big

Defective Material/Parts3%▂█▇▃▅▃
Escape Proof3%█▂▂▆▆▄
Quality-Overall2%█▇▅▁▃▄

Bad quality

Average

Overall average product

Smell2%█▂▄▆▅▃

No smell

absolutely does NOT help with any smells which was my main reason for purchase

Makes your cats litter smell worse

FAQ

Common Stainless Steel Litter Tray questions

Answered from the same tracked data.