How competitive is the Wainwrights Puppy Food niche on Amazon United Kingdom?

6 brands and 91 sellers compete in Wainwrights Puppy Food on Amazon United Kingdom. The top 5 Wainwrights Puppy Food products take 62% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Wainwrights Puppy Food?

Wainwrights Puppy Food buyers on Amazon United Kingdom complain most about Value For Money, Size-Overall, Allergies, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Wainwrights Puppy Food niche?

Wainwrights Puppy Food sells for £18.84 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £6.98–£45.93. The average incumbent carries 68 reviews — the moat a new listing must climb.

Wainwrights Puppy Food

Wainwrights Puppy Food shows low returns (0.1%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Wainwrights Puppy Food profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Wainwrights Puppy Food is a £271K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 54/100.

Wainwrights Puppy Food: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -14.2% over the last 90 days and 14.2% of searches end in a purchase.

£271K

revenue / yr

Units sold / yr13K

Search volume / yr-14.2%101K

Conversion rate14.2%

Avg price£18.84

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers6 · 91

Top-5 product click share62%

Open market2%

Avg brand age73 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 18 products

Top Wainwrights Puppy Food products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

James Wellbeloved Dog Puppy Hypoallergenic Dry Food Turkey and Rice 2 kg

Price: £7.28
Rating: 4.7/5
Reviews: 237
Age: 1y ago

James Wellbeloved Dog Puppy Hypoallergenic Dry Food Lamb and Rice 2 kg

Price: £7.06
Rating: 4.6/5
Reviews: 98
Age: 1y ago

James Wellbeloved Grain Free Puppy Dog Food with Turkey Lamb and Chicken in Gravy Pouch 48 x 90 g

Price: £21.65
Rating: 4.7/5
Reviews: 147
Age: 2y ago

Wainwrights Puppy Complete Dry Food with Turkey and Rice 2kg

Price: £17.30
Rating: 4.3/5
Reviews: 87
Age: 7y ago

James Wellbeloved Dog Puppy Hypoallergenic Dry Food Chicken and Rice 2 kg

Price: £8.49
Rating: 4.8/5
Reviews: 20
Age: 1y ago

Newest

by launch date

Wainwrights Sensitive Puppy Dry Dog Food Scottish Salmon With Superfoods 2kg

Price: £29.98
Rating: 4.0/5
Reviews: 1
Age: 6mo ago

James Wellbeloved Dog Puppy Hypoallergenic Dry Food Turkey and Rice 2 kg

Price: £7.28
Rating: 4.7/5
Reviews: 237
Age: 1y ago

James Wellbeloved Dog Puppy Hypoallergenic Dry Food Lamb and Rice 2 kg

Price: £7.06
Rating: 4.6/5
Reviews: 98
Age: 1y ago

James Wellbeloved Dog Puppy Hypoallergenic Dry Food Chicken and Rice 2 kg

Price: £8.49
Rating: 4.8/5
Reviews: 20
Age: 1y ago

James Wellbeloved Dog Puppy Hypoallergenic Dry Food Fish and Rice 2 kg

Price: £8.71
Rating: 4.5/5
Reviews: 28
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

James Wellbeloved72%
Nutritious11%
Wainwright's10%
Generic3%
Sudopo fdsvbf3%
AETN Creations2%
Open — no brand owns it (0%)

Wainwrights Puppy Food demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume101KCVR14.2%Products18Brands6Top 5 Brands98%OOS Rate0.0%Rating4.4★Reviews68Avg BSR#339

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Wainwrights Puppy Food search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

wainwrights puppy food48K/yr -13.8%3.7% conv.
james wellbeloved puppy food37K/yr -18.1%19.4% conv.
james wellbeloved dog food puppy10K/yr -1.8%18.9% conv.
james wellbeloved puppy5K/yr -12.9%17.1% conv.
wainwrights puppy food 15kg2K/yr -6.7%0.2% conv.

What reviews say buyers love and hate about Wainwrights Puppy Food

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Pet Friendly36%

“Great my dogs love this kibble”

Quality-Overall17%

“Good quality”

Value For Money12%

“Great value for money”

Taste-Overall9%

“Dogs say 😋 yummy”

Size-Overall8%

“Right size”

What buyers complain about

81% of reviews

Value For Money25%

“Very expensive for same puppy food”

Size-Overall19%

“the size is a little bigger than looked so my little dog would not eat it”

Allergies19%

“My dog has super sensitive stomach and allergies”

Advertised Vs Actual Product8%

“Misleading - contains poultry fat”

Smell7%

“They absolutely stink though”

Common Wainwrights Puppy Food questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wainwrights Puppy Food 54/100 on Amazon United Kingdom — Worth a look. The niche generates £271K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -14.2% over the last 90 days.