wainwrights puppy food
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible68.39avg incumbent reviews — the moat a new listing must climb
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Avg price
Great£18.84avg listing price — sweet spot $15–$100
Price range
Great£6.98–£45.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£271K£271K/yr · 101K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-14.2%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, wainwrights puppy food is a £271K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
wainwrights puppy food market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £188K–£236K
- units × avg price
- Conversion rate
- 14.2%
- Avg BSR
- #339
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 39%
- Out of stock
- 0.0%
- Avg brand age
- 73 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
91
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- James Wellbeloved72%
- Nutritious11%
- Wainwright's10%
- Generic3%
- Sudopo fdsvbf3%
- AETN Creations2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -14.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top wainwrights puppy food search terms
- wainwrights puppy food48K/yr
- james wellbeloved puppy food37K/yr
- james wellbeloved dog food puppy10K/yr
- james wellbeloved puppy5K/yr
- wainwrights puppy food 15kg2K/yr
Top wainwrights puppy food products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
James Wellbeloved Dog Puppy Hypoallergenic Dry Food Turkey and Rice 2 kg
James Wellbeloved£7.284.7★237 rev
James Wellbeloved Dog Puppy Hypoallergenic Dry Food Lamb and Rice 2 kg
James Wellbeloved£7.064.6★98 rev
James Wellbeloved Grain Free Puppy Dog Food with Turkey Lamb and Chicken in Gravy Pouch 48 x 90 g
James Wellbeloved£21.654.7★147 rev
Wainwrights Puppy Complete Dry Food with Turkey and Rice 2kg
Wainwright's£17.304.3★87 rev
James Wellbeloved Dog Puppy Hypoallergenic Dry Food Chicken and Rice 2 kg
James Wellbeloved£8.494.8★20 rev
Newest
by launch date
Wainwrights Sensitive Puppy Dry Dog Food Scottish Salmon With Superfoods 2kg
Generic£29.981 rev
James Wellbeloved Dog Puppy Hypoallergenic Dry Food Turkey and Rice 2 kg
James Wellbeloved£7.28237 rev
James Wellbeloved Dog Puppy Hypoallergenic Dry Food Lamb and Rice 2 kg
James Wellbeloved£7.0698 rev
James Wellbeloved Dog Puppy Hypoallergenic Dry Food Chicken and Rice 2 kg
James Wellbeloved£8.4920 rev
James Wellbeloved Dog Puppy Hypoallergenic Dry Food Fish and Rice 2 kg
James Wellbeloved£8.7128 rev
Trending
90-day click momentum
James Wellbeloved Dog Puppy Hypoallergenic Dry Food Lamb and Rice 15 kg
James Wellbeloved£43.734.2★
James Wellbeloved Dog Puppy Hypoallergenic Dry Food Chicken and Rice 2 kg
James Wellbeloved£8.494.8★
Wainwrights Sensitive Puppy Dry Dog Food Scottish Salmon With Superfoods 2kg
Generic£29.984.0★
New Puppy Chicken with Brown Rice and Vegetables (PACK OF16X150g) (16x150g pouchs Puppy Chicken with Brown Rice and Vegetables)
Generic£29.455.0★
James Wellbeloved Dog Puppy Hypoallergenic Dry Food Fish and Rice 2 kg
James Wellbeloved£8.714.5★
What buyers say about wainwrights puppy food
What buyers praise and complain about, mined from review topics.What buyers love
“Great my dogs love this kibble”
“Good quality”
“Great value for money”
“Dogs say 😋 yummy”
“Right size”
“easy to serve”
“Good quantity”
“also calmed his stools down”
“Added bonus is we've been getting a free toy”
“Good quality, healthy ingredients, all no grains, all round fab”
What buyers complain about
“Very expensive for same puppy food”
“the size is a little bigger than looked so my little dog would not eat it”
“My dog has super sensitive stomach and allergies”
“Misleading - contains poultry fat”
“They absolutely stink though”
“upset his stomach”
Common questions
- Is wainwrights puppy food profitable to sell on Amazon United Kingdom?
- The niche generates £271K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.2%. Flapen's verdict: Worth a look (54/100).
- How competitive is the wainwrights puppy food niche?
- 6 brands and 91 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in wainwrights puppy food?
- Top complaints mined from reviews: Value For Money, Size-Overall, Allergies. The return rate is 0.1%.
- When does demand for wainwrights puppy food peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the wainwrights puppy food niche?
- Listings span £6.98–£45.93; the average listing price is £18.84 (sweet spot $15–$100). The average incumbent carries 68 reviews — the moat a new listing must climb.