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Wainwrights Puppy Food

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 98% of clicks, so Wainwrights Puppy Food is a Maybe.

Flapen Score
54
54 / 100
Top 31% of 875 Pet Supplies niches · +4 vs the category median of 50
Market size
£271K/yr101K searches / yr
90-day growth
-14.2%search demand this quarter
Competition
62%top-5 click share · 6 brands · 91 sellers

Flapen Score

Wainwrights Puppy Food against its category

The dotted line is the Pet Supplies average. Past it, Wainwrights Puppy Food is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wainwrights Puppy Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wainwrights Puppy Food 101K times last year and spent an estimated £271K. The top 5 brands take 98% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

14.2% of searches ended in a purchase last week.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £271K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
14.2%
Market size, estimated
£271Ka year
Peak month
January1.4× the quietest month
Top search term
wainwrights puppy food48K searches a year

02 · Price

A sale here is worth £18.84.

Listings sell for £18.84 on average, from £6.98 to £45.93. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £18.84 that is £9K to £14K a year per listing.

Average price
£18.84inside the $15 to $100 sweet spot
Price range
£6.98–£45.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£9K–£14K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

39% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #339 within Food. It carries 68 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#339in Food
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
68per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Wainwrights Puppy Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£27K£54K£81K£109K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

91

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • James Wellbeloved72%
  • Nutritious11%
  • Wainwright's10%
  • Generic3%
  • Sudopo fdsvbf3%
  • AETN Creations2%
  • Open — no brand owns it (0%)

Demand

Wainwrights Puppy Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Wainwrights Puppy Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wainwrights puppy food48K/yr
  • james wellbeloved puppy food37K/yr
  • james wellbeloved dog food puppy10K/yr
  • james wellbeloved puppy5K/yr
  • wainwrights puppy food 15kg2K/yr

Reviews and returns

What reviews say buyers love and hate about Wainwrights Puppy Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%−0.20

Very expensive for same puppy food

Waste of money

Size-Overall19%−0.01

the size is a little bigger than looked so my little dog would not eat it

But pieces a bit small

The kibble itself is quite small

Allergies19%+0.40

My dog has super sensitive stomach and allergies

I wish they did cheaper non poultry puppy options as poultry can cause skin allergies which was making my puppy itch

My mutt was itching

Advertised Vs Actual Product8%−0.05

Misleading - contains poultry fat

Smell7%−0.04

They absolutely stink though

This food smells absolutely rancid

Worst smelling food Ive ever purchased

Love

Pet Friendly36%

Great my dogs love this kibble

Dog loves it

My puppy loves this great fir the price

Quality-Overall17%+1.06

Good quality

Good quality food

High quality puppy food

Value For Money12%−0.20

Great value for money

Good value

Reasonable price

Taste-Overall9%+0.71

Dogs say 😋 yummy

Great food puppy loves it

Great food

Size-Overall8%−0.01

Right size

Suits my dachsie pup

Perfect for small mouths

FAQ

Common Wainwrights Puppy Food questions

Answered from the same tracked data.