Skip to content

Wainwrights Puppy Food

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 98% of clicks, so Wainwrights Puppy Food is a Maybe.

Flapen Score
54
54 / 100
Top 31% of 875 Pet Supplies niches · +4 vs the category median of 50
Market size
£271K/yr101K searches / yr
90-day growth
-14.2%search demand this quarter
Competition
62%top-5 click share · 6 brands · 91 sellers

Flapen Score

Wainwrights Puppy Food against its category

The dotted line is the Pet Supplies average. Past it, Wainwrights Puppy Food is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wainwrights Puppy Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wainwrights Puppy Food 101K times last year and spent an estimated £271K. The top 5 brands take 98% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 14.2% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £271K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
14.2%
Market size, estimated
£271Ka year
Peak month
January1.4× the quietest month
Top search term
wainwrights puppy food48K searches a year

02 · Price

A sale here is worth £18.84.

Listings sell for £18.84 on average, from £6.98 to £45.93. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £18.84 that is £9K to £14K a year per listing.

Average price
£18.84inside the $15 to $100 sweet spot
Price range
£6.98–£45.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£9K–£14K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

39% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #339 within Food. It carries 68 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#339in Food
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
68per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Wainwrights Puppy Food products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£27K£54K£81K£109K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

91

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

0%

  • James Wellbeloved72%
  • Nutritious11%
  • Wainwright's10%
  • Generic3%
  • Sudopo fdsvbf3%
  • AETN Creations2%
  • Open — no brand owns it (0%)

Demand

Wainwrights Puppy Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Wainwrights Puppy Food search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wainwrights puppy food48K/yr
  • james wellbeloved puppy food37K/yr
  • james wellbeloved dog food puppy10K/yr
  • james wellbeloved puppy5K/yr
  • wainwrights puppy food 15kg2K/yr

Reviews and returns

What reviews say buyers love and hate about Wainwrights Puppy Food

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Pet Friendly”
25%of negative reviews mention “Value For Money”
0.1%of orders come back
“Very expensive for same puppy food”
A buyer, on “Value For Money”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Wainwrights Puppy Food questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data