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Bird Cage

Maybe

Returns run at only 1.0% of orders. But buyers convert on only 0.9% of searches, so Bird Cage is a Maybe.

Flapen Score
59
59 / 100
Top 14% of 875 Pet Supplies niches · +9 vs the category median of 50
Market size
£370K/yr846K searches / yr
90-day growth
+8.8%search demand this quarter
Competition
23%top-5 click share · 27 brands · 35 sellers

Flapen Score

Bird Cage against its category

The dotted line is the Pet Supplies average. Past it, Bird Cage is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bird Cage market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bird Cage 846K times last year and spent an estimated £370K. The top 5 brands take 80% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 846K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £370K a year.

Searches, last 12 months
846K
Growth, 90 days vs prior 90
+8.8%
Conversion, latest week
0.9%
Market size, estimated
£370Ka year
Peak month
August1.2× the quietest month
Top search term
bird cage262K searches a year

02 · Price

A sale here is worth £47.04.

Listings sell for £47.04 on average, from £6.06 to £317.63. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £47.04 that is £0 to £5K a year per listing.

Average price
£47.04inside the $15 to $100 sweet spot
Price range
£6.06–£317.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #38 within Birds. It carries 296 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
50%
Out of stock, average day
10.6%
Average rank
#38in Birds
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
296per listing
Listings tracked
86

04 · Newcomers

Amazon counts 2 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Bird Cage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£7K£15K£22K£30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

35

Top-5 brand share

80%

Top 20: 98%

Top-5 click share

23%

Top 20: 53%

Open market

18%

  • Yaheetech41%
  • PawHut25%
  • Panana9%
  • HYGRAD BUILT TO SURVIVE3%
  • KCT2%
  • LIFERUN2%
  • Open — no brand owns it (21 brands, 18%)

Demand

Bird Cage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Bird Cage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bird cage262K/yr
  • budgie cage125K/yr
  • parrot cage115K/yr
  • bird cages for budgie34K/yr
  • bird cages43K/yr
  • large bird cage45K/yr
  • cockatiel cage25K/yr
  • small bird cage21K/yr
  • large parrot cage23K/yr
  • birdcages19K/yr

Reviews and returns

What reviews say buyers love and hate about Bird Cage

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.08

Really not fit for purpose

Tad big

Small

Assembly/Installation13%−0.08

A bit fiddly to assemble

Very difficult to put together

Assemble instructions are not that great

Strength11%−0.08

Too flimsy for that

Not very strong

a little fragile

Value For Money7%+1.01

Waste of money

It's naff and it is not worth the money

I do think price could be lower

Instructions/User Manual/Troubleshooting6%−0.06

I'm not good with instructions

the instructions are WRONG

NO INSTRUCTIONS

Love

Value For Money25%+1.01

Excellent Value

GOOD VALUE

Worth the money

Quality-Overall17%+1.45

found quality is consistent

Fine quality

Good quality and fairly easy to construct

Size-Overall12%−0.08

Good size

a great size at a bargain price

Very happy with the size

Strength9%−0.08

Easy to put together strong

the cage is sturdy

It is sturdy

Assembly/Installation6%−0.08

Its easy to put together

Easy to assemble

Simple set up and great quality

Return

1.0% Return rate 66% Fixable by listing

Size-Overall51%▇▇▇█▇▇

Really not fit for purpose

Tad big

Small

Defective Material/Parts11%▅█▆▄▆▅
Strength7%▄▆▇█▆▄

Too flimsy for that

Not very strong

a little fragile

Advertised Vs Actual Product5%▅▇█▅▅█
Quality-Overall4%▇▅█▄▂▄

Not a good quality

it does feel cheap

Flimsy not great quality

FAQ

Common Bird Cage questions

Answered from the same tracked data.