bird cage
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great£47.04avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Review moat
Great295.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£370K£370K/yr · 846K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Price range
Okay£6.06–£317.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, bird cage is a £370K/yr Amazon United Kingdom market (846K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
bird cage market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £282K–£376K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 83%
- Out of stock
- 10.6%
- Avg brand age
- 36 months
- Avg seller age
- 192 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
27 falling
Sellers
35
Top-5 brand share
80%
Top 20: 98%
Top-5 click share
23%
Top 20: 53%
Open market
18%
- Yaheetech41%
- PawHut25%
- Panana9%
- HYGRAD BUILT TO SURVIVE3%
- KCT2%
- LIFERUN2%
- Open — no brand owns it (21 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top bird cage search terms
- bird cage262K/yr
- budgie cage125K/yr
- parrot cage115K/yr
- bird cages for budgie34K/yr
- bird cages43K/yr
- large bird cage45K/yr
- cockatiel cage25K/yr
- small bird cage21K/yr
- large parrot cage23K/yr
- birdcages19K/yr
Top bird cage products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yaheetech Budgie Cage 62 x 43 x 136 cm with Detachable Rolling Stand Black
Yaheetech£64.764.6★721 rev
PawHut Bird Cage with Perches for Small Bird 46.5 x 36 x 59cm Black
PawHut£25.624.2★208 rev
Yaheetech Parrot Cage 65.5 x 65.5 x 156 cm with Play Top Black
Yaheetech£74.584.6★290 rev
Yaheetech Budgie Cage 45.5 x 45.5 x 79 cm with Slide-Out Tray Black
Yaheetech£30.784.5★120 rev
Yaheetech Open Top Parrot Cage 60.5 x 56 x 160 cm with Rolling Stand Black
Yaheetech£100.664.5★528 rev
Newest
by launch date
PawHut Detachable Bird Cage on Wheels for Budgies Storage Shelf White
PawHut£51.931 rev
Yaheetech Parrot Cage 65.5 x 65.5 x 156 cm with Play Top Black
Yaheetech£74.58290 rev
LIFERUN 132cm Large Bird Cage with 360 Braked Wheels White
LIFERUN£59.34161 rev
Panana 136cm Large Bird Cage Parrot Cages Wide Flight Metal Animal Cage for Cockatiel Lovebird Budgie Parakeet Durable Frame With Perch Stand and Wheels (White)
Panana£50.5963 rev
Panana 136cm Large Bird Cage Parrot Cages Wide Flight Metal Animal Cage for Cockatiel Lovebird Budgie Parakeet Durable Frame With Perch Stand and Wheels (Black)
Panana£47.1963 rev
Trending
90-day click momentumPawHut Detachable Bird Cage on Wheels for Budgies Storage Shelf White
PawHut£51.935.0★
LIFERUN 132cm Large Bird Cage with 360 Braked Wheels White
LIFERUN£59.344.5★
PawHut Large Bird Cage with Rolling Stand for Finch Canaries Dark Grey
PawHut£61.924.6★
Panana 136cm Large Bird Cage Parrot Cages Wide Flight Metal Animal Cage for Cockatiel Lovebird Budgie Parakeet Durable Frame With Perch Stand and Wheels (Black)
Panana£47.194.6★
Large Metal Bird Cage for Budgie Parakeet Canary Cockatiel Finch or Lovebird by Crystals (Black)
Denny Shop£22.844.5★
What buyers say about bird cage
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Value”
“found quality is consistent”
“Good size”
“Easy to put together strong”
“Its easy to put together”
“Just what I needed”
“My budgies love it”
“easy to carry”
“easy to clean”
“Neat design”
What buyers complain about
“Really not fit for purpose”
“A bit fiddly to assemble”
“Too flimsy for that”
“Waste of money”
“I'm not good with instructions”
“this cage fell apart”
“Not a good quality”
“not thought out how you clean it out as the doors are awful just slide up you would need very long arms to reach perches and very poor and thin metal and arrived all metal bent”
“Kinda tedious to build it”
“Sellers responded by saying rust happens overtime”
Top return reasons
Common questions
- Is bird cage profitable to sell on Amazon United Kingdom?
- The niche generates £370K/yr across 86 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is +8.8%. Flapen's verdict: Worth a look (59/100).
- How competitive is the bird cage niche?
- 27 brands and 35 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in bird cage?
- Top complaints mined from reviews: Size-Overall, Assembly/Installation, Strength. The return rate is 1.0%.
- When does demand for bird cage peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the bird cage niche?
- Listings span £6.06–£317.63; the average listing price is £47.04 (sweet spot $15–$100). The average incumbent carries 296 reviews — the moat a new listing must climb.