Dog Food Toppers
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 87% of clicks, so Dog Food Toppers is a Maybe.
- Flapen Score
- 57 / 100Top 21% of 875 Pet Supplies niches · +7 vs the category median of 5057
- Market size
- £156K/yr168K searches / yr
- 90-day growth
- +6.4%search demand this quarter
- Competition
- 45%top-5 click share · 13 brands · 47 sellers
Flapen Score
Dog Food Toppers against its category
The dotted line is the Pet Supplies average. Past it, Dog Food Toppers is stronger. Inside it, weaker.
Market
The Dog Food Toppers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Food Toppers 168K times last year and spent an estimated £156K. The top 5 brands take 87% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
8.4% of searches ended in a purchase last week.
Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £156K a year.
- Searches, last 12 months
- 168K
- Growth, 90 days vs prior 90
- +6.4%
- Conversion, latest week
- 8.4%
- Market size, estimated
- £156Ka year
- Peak month
- May1.4× the quietest month
- Top search term
- dog food toppers59K searches a year
02 · Price
A sale here is worth £11.09.
Listings sell for £11.09 on average, from £4.27 to £20.84. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £11.09 that is £3K to £6K a year per listing.
- Average price
- £11.09under the $15 to $100 sweet spot
- Price range
- £4.27–£20.84
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
40% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Food. It carries 210 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #28in Food
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 210per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Dog Food Toppers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Applaws Natural Wet Dog Food Pouches Chicken in Gravy - 24 x 85g
- Price
- £20.56
- Rating
- 4.8/5
- Reviews
- 70
- Age
- 1y ago

Applaws 100% Natural Wet Dog Food Topper Chicken Selection in Broth 156g Tin (Pack of 8)
- Price
- £8.23
- Rating
- 4.6/5
- Reviews
- 481
- Age
- 4y ago

James & Ella Freeze-Dried Raw Dog Food Topper (3 x 50g) 1 Tube of Each Flavour Chicken Beef & Game Freeze-Dried to Seal in Nutrients Packed with Essential Oils & Minerals Grain & Gluten Free
- Price
- £11.12
- Rating
- 4.4/5
- Reviews
- 88
- Age
- 1y ago

Applaws Taste Toppers 100% Natural Dog Food Topper Bone Broth Multipack Variety Selection for Dogs Kibble Topper 5 x 200g Spout Pouch
- Price
- £8.10
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 11mo ago

Applaws 100% Natural Wet Dog Food Chicken with Beef Lamb and Duck Selection in Gravy 156g Tin (16 x 156g Tins)
- Price
- £17.55
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 3y ago
Trending
90-day click momentum
Applaws 100% Natural Wet Dog Food Chicken with Beef Lamb and Duck Selection in Gravy 156g Tin (16 x 156g Tins)
- Price
- £17.55
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 3y ago

Applaws Natural Wet Dog Food Tin Grain Free Meat Selection with Vegetables in Jelly 156g (8 x 156g Tins)
- Price
- £9.14
- Rating
- 4.4/5
- Reviews
- 113
- Age
- 4y ago

YEARS Dog Food Toppers for Fussy Eaters - Smoked Liver Grain Free
- Price
- £5.81
- Rating
- 3.7/5
- Reviews
- 31
- Age
- 1y ago

Applaws Taste Toppers 100% Natural Dog Food Topper Bone Broth Multipack Variety Selection for Dogs Kibble Topper 5 x 200g Spout Pouch
- Price
- £8.10
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 11mo ago

YEARS Dog Food Toppers for Fussy Eaters - Variety Flavour Pack Grain Free
- Price
- £13.95
- Rating
- 3.9/5
- Reviews
- 67
- Age
- 1y ago
Newest
by launch date
Dog Gravy Food Toppers (25 Pack) Mixed Variety Gravy Sauce Toppers for Dogs - Peanut Butter Beef and Chicken 12g Each Real Meat Low Calorie
- Price
- £8.32
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 6mo ago

Applaws Taste Toppers Natural Wet Dog Food Pouch Multipack Meat and Fish Selection in Broth 24 x 85g Pouches
- Price
- £20.84
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 11mo ago

Applaws Taste Toppers 100% Natural Dog Food Topper Bone Broth Multipack Variety Selection for Dogs Kibble Topper 5 x 200g Spout Pouch
- Price
- £8.10
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 11mo ago

James & Ella Freeze-Dried Raw Dog Food Topper (3 x 50g) 1 Tube of Each Flavour Chicken Beef & Game Freeze-Dried to Seal in Nutrients Packed with Essential Oils & Minerals Grain & Gluten Free
- Price
- £11.12
- Rating
- 4.4/5
- Reviews
- 88
- Age
- 1y ago

Encore 100% Natural Chicken Bone Broth Dry Food Topper for Dogs Grain Free with Collagen to Support Healthy Joints & Skin 6 x 200g Spout Pouch
- Price
- £8.14
- Rating
- 4.5/5
- Reviews
- 84
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 flat
Sellers
47
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
45%
Top 20: 90%
Open market
10%
- Applaws61%
- Years9%
- JAMES & ELLA8%
- I Love My5%
- Encore4%
- Barker & Barker3%
- Open — no brand owns it (7 brands, 10%)
Demand
Dog Food Toppers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Dog Food Toppers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dog food toppers59K/yr
- applaws dog food31K/yr
- dog food topper22K/yr
- applaws dog food toppers8K/yr
- dog food toppers for fussy eaters9K/yr
- applaws taste toppers dog food7K/yr
- taste toppers for dogs6K/yr
- toppers for dogs5K/yr
- dog toppers for dry food4K/yr
- fussy eater dog food5K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Food Toppers
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it's just a little bit pricey for the amount you get
still expensive
But rather expensive
Occasionally I get the odd pack that smells different
I don't really think it has much of a smell
it smells horrible definitely NOT of cheese
No taste of chicken at all
I dont know what it tastes like
even not too tasty for my dog unfortunately
That was a big mistake because he was getting a bit of diarrhoea or he was a bit constipated
One of our dogs has had an upset tummy
it made her very sick with an upset tummy
didnt do anything for her digestion
Didnt work
sadly it didnt work
Love
Dog loves it
Safe for dogs
My cats love this
Excellent product
interesting product
good quality food
Great tasty food
Dog loves the taste
My dog loves the taste
they open easily
Easy to use
Great product, easy use carton
Well worth it
Value for money
Good value for money
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Food Toppers questions
Answered from the same tracked data.









