Natures Variety Freeze Dried Dog Food

Shoppers searched for this 250K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £452K a year.

Searches, last 12 months

250K

Growth, 90 days vs prior 90

-1.6%

Conversion, latest week

11.6%

Market size, estimated

£452Ka year

Peak month

April2.0× the quietest month

Top search term

natures menu dog food80K searches a year

Listings sell for £15.56 on average, from £4.22 to £58.18. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £15.56 that is £8K to £12K a year per listing.

Average price

£15.56inside the $15 to $100 sweet spot

Price range

£4.22–£58.18

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

£8K–£12K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #136 within Food. It carries 130 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

95%

Out of stock, average day

5.9%

Average rank

#136in Food

Average rating

4.49 starsAmazon United Kingdom average 4.36 stars

Average reviews

130per listing

Listings tracked

37

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

58 months