Dog Steps

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-16.8%

Conversion, latest week

2.7%

Market size, estimated

£1.0Ma year

Peak month

January1.2× the quietest month

Top search term

dog steps283K searches a year

Listings sell for £23.19 on average, from £8.47 to £45.34. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £23.19 that is £6K to £12K a year per listing.

Average price

£23.19inside the $15 to $100 sweet spot

Price range

£8.47–£45.34

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

£6K–£12K

Returns

1.1%of orders · Amazon United Kingdom median 0.6%

94% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 15.5% of listings are out of stock. The average listing ranks #16 within Beds, Bedding & Furniture. It carries 1,164 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

71%

Out of stock, average day

15.5%

Average rank

#16in Beds, Bedding & Furniture

Average rating

4.33 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,164per listing

Listings tracked

48

14 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

7Amazon's first-year sales bar

Average brand age

28 months