Is vaporesso profitable to sell on Amazon United Kingdom?

The niche generates £1.7M/yr across 31 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +9.7%. Flapen's verdict: Launch it (65/100).

How competitive is the vaporesso niche?

4 brands and 38 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in vaporesso?

Top complaints mined from reviews: Leak-Proof, Durability, Charging. The return rate is 0.7%.

When does demand for vaporesso peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the vaporesso niche?

Listings span £6.79–£18.97; the average listing price is £14.08 (sweet spot $15–$100). The average incumbent carries 181 reviews — the moat a new listing must climb.

vaporesso

Launch it

A $1.7M/yr market growing +9.7% this quarter with returns at 0.7% — clears our launch bar.

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Review moat

Great181.45

avg incumbent reviews — the moat a new listing must climb

Market size

Great£1.7M

£1.7M/yr · 3.0M searches

Competition

Great39%

top-5 click share — an open shelf

Avg price

Good£14.08

avg listing price — sweet spot $15–$100

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Growth

Okay+9.7%

90-day search growth — must beat 0% to launch

Price range

Okay£6.79–£18.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, vaporesso is a £1.7M/yr Amazon United Kingdom market (3.0M searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 65/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

vaporesso market data

Units sold / yr: 100K–125K; avg 2,500–3,000/product
Revenue / yr: £1.4M–£1.8M; units × avg price
Conversion rate: 4.2%
Avg BSR: #0
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 2.1%
Avg brand age: 32 months
Avg seller age: 195 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

39%

Top 20: 91%

Open market

VAPORESSO50%
Survival Boyz41%
VOW Vapers6%
vaporr2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top vaporesso search terms

vaporesso2.3M/yr +11.4%3.0% conv.
vaporesso xros mini100K/yr +43.0%5.3% conv.
vaporesso xros147K/yr +4.2%2.1% conv.
vaporesso mini63K/yr +5.1%3.8% conv.
vaporesso vape69K/yr -9.2%1.9% conv.
vaperesso57K/yr -5.3%3.9% conv.
vapresso37K/yr +4.6%5.3% conv.
vaporesso xros 340K/yr -14.3%3.3% conv.
xros28K/yr +2.5%2.0% conv.
vaporesso xros 3 mini45K/yr -23.6%6.0% conv.

All search terms

Top vaporesso products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vaporesso XROS Mini Vape Kit [Sakura Pink] - Available in 18 colours - Type-C Fast Charge 1000mAh Battery 16W Max Leak Resistant - Compatible with Vaporesso XROS Corex Pods - No Nicotine

Survival Boyz£8.544.0★31 rev

Vaporesso Xros Pro Pod Vape Kit [Pink] - Available in 9 Colours - 1200mAh Battery 2A Fast Charging (35 Min) 30W Output First Super Pulse Pod - Works with all XROS Pods - No Nicotine (Pink)

Survival Boyz£18.304.0★339 rev

VAPORESSO XROS 4 MINI POD Vape Kit [Icy Pink] - Compact Prolonged Lifespan Fast Rechargeable Battery Comfortable Grip Refillable E Cigarettes No Nicotine No Liquid

VAPORESSO£11.523.7★316 rev

Vaporesso Xros Pro Pod Vape Kit [Blue] - Available in 9 Colours - 1200mAh Battery 2A Fast Charging (35 Min) 30W Output First Super Pulse Pod - Works with all XROS Pods - No Nicotine (Blue)

Survival Boyz£18.304.0★339 rev

VAPORESSO XROS 3 Mini Pod Vape Kit [Rose Pink] Refillable

VAPORESSO£9.323.0★169 rev

Newest

by launch date

Vaporesso XROS Mini Vape Kit [Sakura Pink] - Available in 18 colours - Type-C Fast Charge 1000mAh Battery 16W Max Leak Resistant - Compatible with Vaporesso XROS Corex Pods - No Nicotine

Survival Boyz£8.5431 rev

4mo ago

Vaporesso Xros 5 Vape Kit (Black Leather) - 14 Colours to choose from - 30W /1500mAH 35 Min Full Charge Top-Fill Pod Compatible will all Vaporesso Xros Pods Series - No Nicotine

Survival Boyz£18.70119 rev

8mo ago

Vaporesso Xros Pro 2 Vape Pod Kit 30W Built in 2000mAh Mega Battery Compatible with XROS Pods Fast Charge 2ML No Nicotine (Glittering Black)

VOW Vapers£18.97122 rev

9mo ago

Vaporesso Xros Pro 2 Vape Kit [Moonlit Pink] - Available in 7 colours - 2A Fast Charge in 30 mins 2000mAh Battery 30W Output 0.96 TFT - Compatible with all Vaporesso Xros Pod - No Nicotine

Survival Boyz£18.70119 rev

10mo ago

Vaporesso Xros Pro 2 Vape Pod Kit 30W [7 COLOURS] Built in 2000mAh Mega Battery [Ultra-Light 65g Alloy Body] Compatible with XROS Pods Fast Charge 2ML TBD No Nicotine (Glittering Black)

vaporr£18.6575 rev

10mo ago

What buyers say about vaporesso

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Good quality”

Value For Money22%

“Good price”

Ease Of Use9%

“Very easy to use”

Battery Life6%

“fair battery life”

Advertised Vs Actual Product6%

“just works great”

Charging5%

“fast battery charge”

Leak-Proof3%

“Love that they're pretty leak proof though”

Color3%

“Offers many options for colours”

Size-Overall3%

“Perfect fit, great value”

Efficiency3%

“Decent vape, works well”

What buyers complain about

Leak-Proof32%

“They leak”

Durability11%

“Dead after a month and 1 week”

Charging8%

“Stopped charging”

Functionality-Overall8%

“Doesn't work properly”

Quality-Overall7%

“Bad quality”

Burnt/Roasted/Overbaked6%

“they all taste burnt too”

Battery Life5%

“Poor battery life”

Size-Overall2%

“Bigger than usual size”

Defective Material/Parts2%

“The item doesnt work the pods broken very disappointing”

Ease Of Use2%

“Can't use any of them”

Top return reasons

Functionality-Overall28%

Leak-Proof20%

Charging19%

Defective Material/Parts7%

Size-Overall6%

Durability3%

Battery Life2%

Flammable1%

Quality-Overall1%

Touch/Button Controls1%

Common questions

Is vaporesso profitable to sell on Amazon United Kingdom?: The niche generates £1.7M/yr across 31 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +9.7%. Flapen's verdict: Launch it (65/100).
How competitive is the vaporesso niche?: 4 brands and 38 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in vaporesso?: Top complaints mined from reviews: Leak-Proof, Durability, Charging. The return rate is 0.7%.
When does demand for vaporesso peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the vaporesso niche?: Listings span £6.79–£18.97; the average listing price is £14.08 (sweet spot $15–$100). The average incumbent carries 181 reviews — the moat a new listing must climb.