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Vaporesso

Pass

Vaporesso scores 65 out of 100, a Pass. Shoppers spend $1.7M a year here, search demand grew +9.7% this quarter, and returns run at 0.7% of orders.

Flapen Score
65
65 / 100
Top 1% of 1,488 Electronics & Photo niches · +21 vs the category median of 44
Market size
£1.7M/yr3.0M searches / yr
90-day growth
+9.7%search demand this quarter
Competition
39%top-5 click share · 4 brands · 38 sellers

Flapen Score

Vaporesso against its category

The dotted line is the Electronics & Photo average. Past it, Vaporesso is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vaporesso market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vaporesso 3.0M times last year and spent an estimated £1.7M. All 4 brands take every click. Flapen scores it 65 out of 100, a Pass.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.

Searches, last 12 months
3.0M
Growth, 90 days vs prior 90
+9.7%
Conversion, latest week
4.2%
Market size, estimated
£1.7Ma year
Peak month
January1.4× the quietest month
Top search term
vaporesso2.3M searches a year

02 · Price

A sale here is worth £14.08.

Listings sell for £14.08 on average, from £6.79 to £18.97. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At £14.08 that is £35K to £42K a year per listing.

Average price
£14.08under the $15 to $100 sweet spot
Price range
£6.79–£18.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
2,500–3,000
Revenue per listing a year
£35K–£42K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #0 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 181 reviews at 3.81 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#0in E-Cigarettes, E-Shisha & Heat-Not-Burn
Average rating
3.81 starsAmazon United Kingdom average 4.36 stars
Average reviews
181per listing
Listings tracked
31

04 · Newcomers

Amazon counts 6 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
32 months

Products

Top Vaporesso products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£52K£104K£156K£208K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

38

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

39%

Top 20: 91%

Open market

0%

  • VAPORESSO50%
  • Survival Boyz41%
  • VOW Vapers6%
  • vaporr2%

Demand

Vaporesso search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Vaporesso search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vaporesso2.3M/yr
  • vaporesso xros mini100K/yr
  • vaporesso xros147K/yr
  • vaporesso mini63K/yr
  • vaporesso vape69K/yr
  • vaperesso57K/yr
  • vapresso37K/yr
  • vaporesso xros 340K/yr
  • xros28K/yr
  • vaporesso xros 3 mini45K/yr

Reviews and returns

What reviews say buyers love and hate about Vaporesso

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof32%

They leak

Leaked everywhere

Leaks

Durability11%−0.12

Dead after a month and 1 week

breaks after first use

Broke after a couple of days

Charging8%−0.04

Stopped charging

will not charge

Battery wont charge

Functionality-Overall8%−0.10

Doesn't work properly

Didnt work

door bell didn't ring

Quality-Overall7%+1.39

Bad quality

it seems down to poor quality of some pods

Absolute rubbish

Love

Quality-Overall23%+1.39

Good quality

Product worked really well

Great reliable quality

Value For Money22%+1.54

Good price

Excellent value for money

Great value for money

Ease Of Use9%+0.47

Very easy to use

easy to fill easy to use

Easy to replace

Battery Life6%+0.13

fair battery life

battery seems to last well

Good battery

Advertised Vs Actual Product6%+0.41

just works great

As described

Does the job and definitely recommended

Return

0.7% Return rate 7% Fixable by listing

Functionality-Overall28%█▇█▆█▇

Doesn't work properly

Didnt work

door bell didn't ring

Leak-Proof20%▆█▇▆▅▇

They leak

Leaked everywhere

Leaks

Charging19%▆█▇▇█▆

Stopped charging

will not charge

Battery wont charge

Defective Material/Parts7%▆▆▄▅▆█

The item doesnt work the pods broken very disappointing

Faulty pod was provided

the full unit wont work

Size-Overall6%█▇▅▇▅▅

Bigger than usual size

the sizes is small

The pods are far too small

FAQ

Common Vaporesso questions

Answered from the same tracked data.