Skip to content

Football Cards

Pass

Football Cards scores 69 out of 100, a Pass. Shoppers spend $927K a year here, search demand grew +45.8% this quarter, and returns run at 0.1% of orders.

Flapen Score
69
69 / 100
Top 2% of 792 Sports & Outdoors niches · +19 vs the category median of 50
Market size
£927K/yr1.6M searches / yr
90-day growth
+45.8%search demand this quarter
Competition
27%top-5 click share · 9 brands · 235 sellers

Flapen Score

Football Cards against its category

The dotted line is the Sports & Outdoors average. Past it, Football Cards is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Cards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Football Cards 1.6M times last year and spent an estimated £927K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 69 out of 100, a Pass.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +45.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £927K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
+45.8%
Conversion, latest week
2.4%
Market size, estimated
£927Ka year
Peak month
December2.5× the quietest month
Top search term
football cards479K searches a year

02 · Price

A sale here is worth £23.73.

Listings sell for £23.73 on average, from £4.17 to £105.73. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At £23.73 that is £12K to £18K a year per listing.

Average price
£23.73inside the $15 to $100 sweet spot
Price range
£4.17–£105.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
500–750
Revenue per listing a year
£12K–£18K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #43 within Supporters' Gear. It carries 207 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
97%
Out of stock, average day
9.6%
Average rank
#43in Supporters' Gear
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
207per listing
Listings tracked
60

04 · Newcomers

Amazon counts 47 of last year's 51 launches as successful.

51 products launched here in the last 12 months. Amazon counts 47 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
51
Successful launches
47Amazon's first-year sales bar
Average brand age
22 months

Products

Top Football Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£19K£37K£56K£74K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

235

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

27%

Top 20: 65%

Open market

1%

  • Panini54%
  • Topps36%
  • Bingosupermarket3%
  • HASSENTIAL3%
  • Monopoly2%
  • XTDMJ1%
  • Open — no brand owns it (3 brands, 1%)

Demand

Football Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Football Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • football cards479K/yr
  • panini world cup 202691K/yr
  • topps149K/yr
  • panini world cup 2026 cards30K/yr
  • match attax 2025/2026167K/yr
  • fifa world cup 2026 cards36K/yr
  • football cards 202695K/yr
  • match attax84K/yr
  • world cup cards19K/yr
  • fifa world cup cards19K/yr

Reviews and returns

What reviews say buyers love and hate about Football Cards

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money46%−0.56

Price is too much

Too expensive

Cheaper to buy 8 packs twice

Advertised Vs Actual Product18%−0.06

False advertisement

False advertising

Misleading image

Quality-Overall13%+0.07

Album is of bad quality

Poor quality

Absolute rubbish

Size-Overall7%−0.09

DOESNT fit all the cards

I received 2x50 pack size not the 100 pack size I ordered

Sizing bigger

Print Quality3%0.00

poor print quality

Check the small print

Love

Collectibles26%+3.39

Awesome collection

For collectors

Perfect collect pack

Value For Money23%−0.56

Good Value

Excellent value

Reasonable price

Quality-Overall19%+0.07

Good quality items which were delivered really quickly

The quality of the cards is solid

Good quality

Advertised Vs Actual Product16%−0.06

exactly what was needed

Product as is

As described

Gifting Purpose9%+0.98

Loved by my son great gift

Great gift

Good birthday present

Return

0.1% Return rate 46% Fixable by listing

Advertised Vs Actual Product37%▃▂▅▇█▇

False advertisement

False advertising

Misleading image

Value For Money25%▂█▂▂▄▄

Price is too much

Too expensive

Cheaper to buy 8 packs twice

Gifting Purpose7%█▃▄▃▃▃

these are a birthday gift- absolutely disgusted by the fake advertising- do not buy as a present as it looks cheap

Would not have been a good if a gift due to damage

Quality-Overall5%█▅▁▇▃▂

Album is of bad quality

Poor quality

Absolute rubbish

Product Condition5%▆▁█▁▁▄

FAQ

Common Football Cards questions

Answered from the same tracked data.