Skip to content

Football Cards

Pass

Football Cards scores 69 out of 100, a Pass. Shoppers spend an estimated $927K a year here, search demand grew +45.8% this quarter, and an estimated 0.1% of orders come back.

Flapen Score
69
69 / 100
Top 2% of 792 Sports & Outdoors niches · +19 vs the category median of 50
Market size
£927K/yr1.6M searches / yr
90-day growth
+45.8%search demand this quarter
Competition
27%top-5 click share · 9 brands · 235 sellers

Flapen Score

Football Cards against its category

The dotted line is the Sports & Outdoors average. Past it, Football Cards is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Cards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Football Cards 1.6M times last year and spent an estimated £927K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 69 out of 100, a Pass.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +45.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £927K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
+45.8%
Conversion, latest week
2.4%
Market size, estimated
£927Ka year
Peak month
December2.5× the quietest month
Top search term
football cards479K searches a year

02 · Price

A sale here is worth £23.73.

Listings sell for £23.73 on average, from £4.17 to £105.73. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At £23.73 that is £12K to £18K a year per listing.

Average price
£23.73inside the $15 to $100 sweet spot
Price range
£4.17–£105.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
500–750
Revenue per listing a year
£12K–£18K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #43 within Supporters' Gear. It carries 207 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
97%
Out of stock, average day
9.6%
Average rank
#43in Supporters' Gear
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
207per listing
Listings tracked
60

04 · Newcomers

47 of last year's 51 launches cleared the first-year sales bar.

51 products launched here in the last 12 months. 47 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
51
Successful launches
47Amazon's first-year sales bar
Average brand age
22 months

Products

Top Football Cards products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.

£0£19K£37K£56K£74K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

235

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

27%

Top 20: 65%

Open market

1%

  • Panini54%
  • Topps36%
  • Bingosupermarket3%
  • HASSENTIAL3%
  • Monopoly2%
  • XTDMJ1%
  • Open — no brand owns it (3 brands, 1%)

Demand

Football Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Football Cards search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • football cards479K/yr
  • panini world cup 202691K/yr
  • topps149K/yr
  • panini world cup 2026 cards30K/yr
  • match attax 2025/2026167K/yr
  • fifa world cup 2026 cards36K/yr
  • football cards 202695K/yr
  • match attax84K/yr
  • world cup cards19K/yr
  • fifa world cup cards19K/yr

Reviews and returns

What reviews say buyers love and hate about Football Cards

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Collectibles”
46%of negative reviews mention “Value For Money”
0.1%of orders come back
“Price is too much”
A buyer, on “Value For Money”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Football Cards questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data