Football Cards
PassFootball Cards scores 69 out of 100, a Pass. Shoppers spend $927K a year here, search demand grew +45.8% this quarter, and returns run at 0.1% of orders.
- Flapen Score
- 69 / 100Top 2% of 792 Sports & Outdoors niches · +19 vs the category median of 5069
- Market size
- £927K/yr1.6M searches / yr
- 90-day growth
- +45.8%search demand this quarter
- Competition
- 27%top-5 click share · 9 brands · 235 sellers
Flapen Score
Football Cards against its category
The dotted line is the Sports & Outdoors average. Past it, Football Cards is stronger. Inside it, weaker.
Market
The Football Cards market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Football Cards 1.6M times last year and spent an estimated £927K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 69 out of 100, a Pass.
01 · Demand
2.4% of searches ended in a purchase last week.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +45.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £927K a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- +45.8%
- Conversion, latest week
- 2.4%
- Market size, estimated
- £927Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- football cards479K searches a year
02 · Price
A sale here is worth £23.73.
Listings sell for £23.73 on average, from £4.17 to £105.73. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At £23.73 that is £12K to £18K a year per listing.
- Average price
- £23.73inside the $15 to $100 sweet spot
- Price range
- £4.17–£105.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £12K–£18K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #43 within Supporters' Gear. It carries 207 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 97%
- Out of stock, average day
- 9.6%
- Average rank
- #43in Supporters' Gear
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 207per listing
- Listings tracked
- 60
04 · Newcomers
Amazon counts 47 of last year's 51 launches as successful.
51 products launched here in the last 12 months. Amazon counts 47 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 51
- Successful launches
- 47Amazon's first-year sales bar
- Average brand age
- 22 months
Products
Top Football Cards products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
FIFA World Cup 2026 Trading Cards Game Blister Premium Gold (1 Premium Pouch + 4 Exclusive Limited Edition Cards)
- Price
- £11.95
- Rating
- 4.1/5
- Reviews
- 92
- Age
- 5mo ago

FIFA World Cup 2026 Adrenalyn XL Starter Pack
- Price
- £8.72
- Rating
- 3.8/5
- Reviews
- 555
- Age
- 7mo ago

Topps UCC Match Attax Extra 2026 - Mega Multipack - contains 48 cards plus 3 random Electrix LE cards and a random Facsimile Pro-View Signature Style card.
- Price
- £10.47
- Rating
- 4.6/5
- Reviews
- 61
- Age
- 5mo ago

Panini FIFA World Cup 2026 Adrenalyn XL Trading Cards (Fatpack Box)
- Price
- £55.29
- Rating
- 3.9/5
- Reviews
- 54
- Age
- 5mo ago

Topps UCC Match Attax Extra 2026 - X Tin - contains 64 cards plus a X Greats LE card and a bonus Electrix LE card.
- Price
- £21.23
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 5mo ago
Trending
90-day click momentum
FIFA World Cup 2026 Sticker Collection Mega Multiset
- Price
- £20.07
- Rating
- 4.3/5
- Reviews
- 671
- Age
- 7mo ago

FIFA World Cup 2026 Sticker Collection x50 Packs
- Price
- £55.23
- Rating
- 4.3/5
- Reviews
- 671
- Age
- 7mo ago

Monopoly Panini Prizm: FIFA World Cup Trading Cards Booster Box | Current Stars and FIFA world cup Legends | Presents for Football Fans
- Price
- £13.65
- Rating
- 4.3/5
- Reviews
- 256
- Age
- 8mo ago

FIFA World Cup 2026 Sticker Collection x100 Packs
- Price
- £105.73
- Rating
- 4.0/5
- Reviews
- 1,030
- Age
- 7mo ago

FIFA World Cup 2026 Adrenalyn XL x50 Packs
- Price
- £84.04
- Rating
- 3.8/5
- Reviews
- 555
- Age
- 7mo ago
Newest
by launch date
Panini FIFA World Cup 2026 Trading Cards Game Blister Pack 7 Sleeves + 4 Cards Limited Edition
- Price
- £11.87
- Rating
- 4.3/5
- Reviews
- 164
- Age
- 4mo ago

FIFA World Cup 2026 Trading Cards Game Special Box (8 Sleeves + 10 Limited Edition Cards)
- Price
- £24.82
- Rating
- 3.5/5
- Reviews
- 44
- Age
- 4mo ago

FIFA World Cup 2026 Trading Cards Game Blister Premium Gold (1 Premium Pouch + 4 Exclusive Limited Edition Cards)
- Price
- £11.95
- Rating
- 4.1/5
- Reviews
- 92
- Age
- 5mo ago

Panini FIFA World Cup 2026 Adrenalyn XL Trading Cards (Fatpack Box)
- Price
- £55.29
- Rating
- 3.9/5
- Reviews
- 54
- Age
- 5mo ago

Panini FIFA World Cup 2026 Adrenalyn XL Trading Cards (Premium Box)
- Price
- £52.28
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
9 falling
Sellers
235
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
27%
Top 20: 65%
Open market
1%
- Panini54%
- Topps36%
- Bingosupermarket3%
- HASSENTIAL3%
- Monopoly2%
- XTDMJ1%
- Open — no brand owns it (3 brands, 1%)
Demand
Football Cards search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Football Cards search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- football cards479K/yr
- panini world cup 202691K/yr
- topps149K/yr
- panini world cup 2026 cards30K/yr
- match attax 2025/2026167K/yr
- fifa world cup 2026 cards36K/yr
- football cards 202695K/yr
- match attax84K/yr
- world cup cards19K/yr
- fifa world cup cards19K/yr
Reviews and returns
What reviews say buyers love and hate about Football Cards
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Price is too much
Too expensive
Cheaper to buy 8 packs twice
False advertisement
False advertising
Misleading image
Album is of bad quality
Poor quality
Absolute rubbish
DOESNT fit all the cards
I received 2x50 pack size not the 100 pack size I ordered
Sizing bigger
poor print quality
Check the small print
Love
Awesome collection
For collectors
Perfect collect pack
Good Value
Excellent value
Reasonable price
Good quality items which were delivered really quickly
The quality of the cards is solid
Good quality
exactly what was needed
Product as is
As described
Loved by my son great gift
Great gift
Good birthday present
Return
0.1% Return rate 46% Fixable by listing
False advertisement
False advertising
Misleading image
Price is too much
Too expensive
Cheaper to buy 8 packs twice
these are a birthday gift- absolutely disgusted by the fake advertising- do not buy as a present as it looks cheap
Would not have been a good if a gift due to damage
Album is of bad quality
Poor quality
Absolute rubbish
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Football Cards questions
Answered from the same tracked data.









