electric scooter
Launch itA $2.3M/yr market growing +78.0% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Incredible88.83avg incumbent reviews — the moat a new listing must climb
Market size
Incredible£2.3M£2.3M/yr · 3.1M searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Great+78.0%90-day search growth — must beat 0% to launch
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£219.18avg listing price — sweet spot $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Price range
Bad£103.71–£477.22cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, electric scooter is a £2.3M/yr Amazon United Kingdom market (3.1M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Nov. Verdict: Launch it — 71/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
electric scooter market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £2.2M–£2.7M
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 17%
- Sponsored
- 100%
- Out of stock
- 19.7%
- Avg brand age
- 29 months
- Avg seller age
- 207 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
29
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
43%
Top 20: 81%
Open market
32%
- HeyScooter18%
- Sypeeot13%
- iScooter10%
- UrbanFish10%
- Zephyride9%
- Riceel8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +78.0% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.3×
Top electric scooter search terms
- electric scooter1.7M/yr
- e scooter400K/yr
- electric scooters adult161K/yr
- electric scooters172K/yr
- escooter81K/yr
- e scooter adult95K/yr
- electric scooter adult85K/yr
- adult electric scooter88K/yr
- escooter adult21K/yr
- electric scooter adults32K/yr
Top electric scooter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sypeeot Foldable Electric Scooter for Adults 25-40 km Range 8.5 or 10 Inch Tires Dual Suspension and App Control (W4-10.4Ah)
Sypeeot£162.633.5★95 rev
Electric Scooter Electric Scooter Adult 350W with 25-35KM Range Max Speed 25KM/H 8.5 Solid Tire Double Braking System for Adults and Teens
UrbanFish£116.763.4★42 rev
Electric Scooter for Adults 8.5/10 Solid Tires UP to 25KM/H 350W Powerful Motor 35/45KM Range with Braking System Foldable Lightweight Electric Scooter Max Load 120KG App Control-Black
Zephyride£162.234.1★50 rev
HeyScooter Electric Scooter 24-34KM Range 350W Motor 8.5 Pneumatic Tires Fast Electric Scooter for Adults with APP Control 3-4 Speed Modes Multiple Braking Systems Foldable E Scooter
HeyScooter£167.553.8★47 rev
QnQ Electric Scooter Electric Scooters Adult 8.5Solid Tires 20-25km Range & Max 25km/h 3 Speed Mode Foldable Electric Scooters with APP Double Braking System for Adults and Teens
QnQ£109.774.3★23 rev
Newest
by launch date
HeyScooter W3 Electric Scooter for Adults E Scooter 25km/h Top Speed 24-34km Range 350W Motor 8.5 Honeycomb Tire Foldable Scooter with Dual Braking System APP Control LED Lights Max Load 120kg
HeyScooter£171.396 rev
Heyscooter Electric Scooter for Adults 10 Off-Road Vacuum Tires 500W Motor 48V 10Ah Battery 40 km Range Adjustable Speed Dual Suspension Folding E-Scooter with Dual Brakes & App Control
HeyScooter£370.773 rev
OOTD T10 Electric Scooter 11 Inch Adult E Scooter Foldable with 48V 18Ah Battery 60KM Long Range Big HD Display and Double Braking System & Shock Absorption Off Road Electric Scooters for Teens
OOTD£477.229 rev
Keemigo Electric Scooter 350W Motor 8.5 Tires Top Speed 25Km/h 33km Long-Range Electric Scooter for Adults with Dual Lighting System and Drum Brake Smart APP Control(D8 Pro Blue 33KM)
Keemigo£161.7826 rev
Electric Scooter for Adults 8.5/10 Solid Tires UP to 25KM/H 350W Powerful Motor 35/45KM Range with Braking System Foldable Lightweight Electric Scooter Max Load 120KG App Control-Black
Zephyride£162.2350 rev
Trending
90-day click momentumOOTD T10 Electric Scooter 11 Inch Adult E Scooter Foldable with 48V 18Ah Battery 60KM Long Range Big HD Display and Double Braking System & Shock Absorption Off Road Electric Scooters for Teens
OOTD£477.224.2★
HeyScooter W3 Electric Scooter for Adults E Scooter 25km/h Top Speed 24-34km Range 350W Motor 8.5 Honeycomb Tire Foldable Scooter with Dual Braking System APP Control LED Lights Max Load 120kg
HeyScooter£171.395.0★
Keemigo Electric Scooter 350W Motor 8.5 Tires Top Speed 25Km/h 33km Long-Range Electric Scooter for Adults with Dual Lighting System and Drum Brake Smart APP Control(D8 Pro Blue 33KM)
Keemigo£161.783.7★
Heyscooter Electric Scooter for Adults 10 Off-Road Vacuum Tires 500W Motor 48V 10Ah Battery 40 km Range Adjustable Speed Dual Suspension Folding E-Scooter with Dual Brakes & App Control
HeyScooter£370.775.0★
Electric Scooter for Adults 8.5/10 Solid Tires UP to 25KM/H 350W Powerful Motor 35/45KM Range with Braking System Foldable Lightweight Electric Scooter Max Load 120KG App Control-Black
Zephyride£162.234.1★
What buyers say about electric scooter
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Good value”
“a decent battery”
“It is also very easy to operate; both my son and daughter can use it”
“Charging is easy”
“Fantastic fun scooter”
“works as advertised”
“the overall durability was fantastic”
“Easy to set up with the app”
“Easy to carry”
What buyers complain about
“Battery life very very short”
“didnt last”
“Wont charge or turn on”
“DOESN'T WORK”
“Low quality lasted 3 months”
“offered me €60 and then €100, not even half of what I paid for it”
“the scooter wont even move on a flat surface”
“Range not as expected”
“It is heavy than expected”
“Doesn't work after connecting to the app”
Top return reasons
Common questions
- Is electric scooter profitable to sell on Amazon United Kingdom?
- The niche generates £2.3M/yr across 42 tracked products. 24 of 31 products launched in the last 360 days are still selling. 90-day search growth is +78.0%. Flapen's verdict: Launch it (71/100).
- How competitive is the electric scooter niche?
- 19 brands and 29 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in electric scooter?
- Top complaints mined from reviews: Battery Life, Durability, Charging. The return rate is 0.3%.
- When does demand for electric scooter peak?
- Demand peaks in Nov; the busiest month runs 2.3× the quietest.
- What does it cost to enter the electric scooter niche?
- Listings span £103.71–£477.22; the average listing price is £219.18 (sweet spot $15–$100). The average incumbent carries 89 reviews — the moat a new listing must climb.