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Electric Scooter

Pass

Electric Scooter scores 71 out of 100, a Pass. Shoppers spend an estimated $2.3M a year here, search demand grew +78.0% this quarter, and an estimated 0.3% of orders come back.

Flapen Score
71
71 / 100
Top 1% of 792 Sports & Outdoors niches · +21 vs the category median of 50
Market size
£2.3M/yr3.1M searches / yr
90-day growth
+78.0%search demand this quarter
Competition
43%top-5 click share · 19 brands · 29 sellers

Flapen Score

Electric Scooter against its category

The dotted line is the Sports & Outdoors average. Past it, Electric Scooter is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Scooter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Electric Scooter 3.1M times last year and spent an estimated £2.3M. The top 5 brands take 59% of clicks. Demand peaks in Nov. Flapen scores it 71 out of 100, a Pass.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +78.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.3M a year.

Searches, last 12 months
3.1M
Growth, 90 days vs prior 90
+78.0%
Conversion, latest week
0.3%
Market size, estimated
£2.3Ma year
Peak month
November2.3× the quietest month
Top search term
electric scooter1.7M searches a year

02 · Price

A sale here is worth £219.18.

Listings sell for £219.18 on average, from £103.71 to £477.22. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £219.18 that is £22K to £55K a year per listing.

Average price
£219.18above the $15 to $100 sweet spot
Price range
£103.71–£477.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£22K–£55K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 17% ship with Prime. On an average day, 19.7% of listings are out of stock. The average listing ranks #42 within Skates, Skateboards & Scooters. It carries 89 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
17%
Out of stock, average day
19.7%
Average rank
#42in Skates, Skateboards & Scooters
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
89per listing
Listings tracked
42

04 · Newcomers

24 of last year's 31 launches cleared the first-year sales bar.

31 products launched here in the last 12 months. 24 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
31
Successful launches
24Amazon's first-year sales bar
Average brand age
29 months

Products

Top Electric Scooter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

£0£93K£186K£279K£372K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

29

Est. top-5 brand share

59%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 81%

Open market

32%

  • HeyScooter18%
  • Sypeeot13%
  • iScooter10%
  • UrbanFish10%
  • Zephyride9%
  • Riceel8%

Demand

Electric Scooter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.3×

Search terms

Top Electric Scooter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • electric scooter1.7M/yr
  • e scooter400K/yr
  • electric scooters adult161K/yr
  • electric scooters172K/yr
  • escooter81K/yr
  • e scooter adult95K/yr
  • electric scooter adult85K/yr
  • adult electric scooter88K/yr
  • escooter adult21K/yr
  • electric scooter adults32K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Scooter

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Battery Life”
0.3%of orders come back
“Battery life very very short”
A buyer, on “Battery Life”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Electric Scooter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data