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Electric Scooter

Pass

Electric Scooter scores 71 out of 100, a Pass. Shoppers spend $2.3M a year here, search demand grew +78.0% this quarter, and returns run at 0.3% of orders.

Flapen Score
71
71 / 100
Top 1% of 792 Sports & Outdoors niches · +21 vs the category median of 50
Market size
£2.3M/yr3.1M searches / yr
90-day growth
+78.0%search demand this quarter
Competition
43%top-5 click share · 19 brands · 29 sellers

Flapen Score

Electric Scooter against its category

The dotted line is the Sports & Outdoors average. Past it, Electric Scooter is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Scooter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Electric Scooter 3.1M times last year and spent an estimated £2.3M. The top 5 brands take 59% of clicks. Demand peaks in Nov. Flapen scores it 71 out of 100, a Pass.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +78.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.3M a year.

Searches, last 12 months
3.1M
Growth, 90 days vs prior 90
+78.0%
Conversion, latest week
0.3%
Market size, estimated
£2.3Ma year
Peak month
November2.3× the quietest month
Top search term
electric scooter1.7M searches a year

02 · Price

A sale here is worth £219.18.

Listings sell for £219.18 on average, from £103.71 to £477.22. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £219.18 that is £22K to £55K a year per listing.

Average price
£219.18above the $15 to $100 sweet spot
Price range
£103.71–£477.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£22K–£55K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 17% ship with Prime. On an average day, 19.7% of listings are out of stock. The average listing ranks #42 within Skates, Skateboards & Scooters. It carries 89 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
17%
Out of stock, average day
19.7%
Average rank
#42in Skates, Skateboards & Scooters
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
89per listing
Listings tracked
42

04 · Newcomers

Amazon counts 24 of last year's 31 launches as successful.

31 products launched here in the last 12 months. Amazon counts 24 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
31
Successful launches
24Amazon's first-year sales bar
Average brand age
29 months

Products

Top Electric Scooter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£93K£186K£279K£372K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

29

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

43%

Top 20: 81%

Open market

32%

  • HeyScooter18%
  • Sypeeot13%
  • iScooter10%
  • UrbanFish10%
  • Zephyride9%
  • Riceel8%

Demand

Electric Scooter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.3×

Search terms

Top Electric Scooter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • electric scooter1.7M/yr
  • e scooter400K/yr
  • electric scooters adult161K/yr
  • electric scooters172K/yr
  • escooter81K/yr
  • e scooter adult95K/yr
  • electric scooter adult85K/yr
  • adult electric scooter88K/yr
  • escooter adult21K/yr
  • electric scooter adults32K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Scooter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Life15%−0.11

Battery life very very short

Poor battery life

Battery does not last as expected

Durability14%−0.22

didnt last

Snapped in half

Broken within weeks of getting it

Charging9%−0.10

Wont charge or turn on

Too slow no good in charge

the charger was flimsy

Functionality-Overall8%−0.08

DOESN'T WORK

Not went well

Won't turn on

Quality-Overall7%+1.45

Low quality lasted 3 months

Cheap made

Poor quality

Love

Quality-Overall23%+1.45

Excellent product

the build quality feels solid

fantastic build quality

Value For Money17%+1.18

Good value

Good value for money

Worth the money

Battery Life8%−0.11

a decent battery

Battery life is decent

Long lasting battery

Ease Of Use8%+0.53

It is also very easy to operate; both my son and daughter can use it

Convenient for general use

Easy to use

Charging4%−0.10

Charging is easy

fully charged

it charges fast

Return

0.3% Return rate 10% Fixable by listing

Functionality-Overall23%▇▆▆▆█▅

DOESN'T WORK

Not went well

Won't turn on

Charging15%▅▇▅▃▆█

Wont charge or turn on

Too slow no good in charge

the charger was flimsy

Defective Material/Parts11%▆█▄▅▄▆
Battery Life8%▄▄▇█▄▅

Battery life very very short

Poor battery life

Battery does not last as expected

Durability5%▆▅▄▄█▇

didnt last

Snapped in half

Broken within weeks of getting it

FAQ

Common Electric Scooter questions

Answered from the same tracked data.