Electric Scooter
PassElectric Scooter scores 71 out of 100, a Pass. Shoppers spend $2.3M a year here, search demand grew +78.0% this quarter, and returns run at 0.3% of orders.
- Flapen Score
- 71 / 100Top 1% of 792 Sports & Outdoors niches · +21 vs the category median of 5071
- Market size
- £2.3M/yr3.1M searches / yr
- 90-day growth
- +78.0%search demand this quarter
- Competition
- 43%top-5 click share · 19 brands · 29 sellers
Flapen Score
Electric Scooter against its category
The dotted line is the Sports & Outdoors average. Past it, Electric Scooter is stronger. Inside it, weaker.
Market
The Electric Scooter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Electric Scooter 3.1M times last year and spent an estimated £2.3M. The top 5 brands take 59% of clicks. Demand peaks in Nov. Flapen scores it 71 out of 100, a Pass.
01 · Demand
0.3% of searches ended in a purchase last week.
Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +78.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.3M a year.
- Searches, last 12 months
- 3.1M
- Growth, 90 days vs prior 90
- +78.0%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £2.3Ma year
- Peak month
- November2.3× the quietest month
- Top search term
- electric scooter1.7M searches a year
02 · Price
A sale here is worth £219.18.
Listings sell for £219.18 on average, from £103.71 to £477.22. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £219.18 that is £22K to £55K a year per listing.
- Average price
- £219.18above the $15 to $100 sweet spot
- Price range
- £103.71–£477.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £22K–£55K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 17% ship with Prime. On an average day, 19.7% of listings are out of stock. The average listing ranks #42 within Skates, Skateboards & Scooters. It carries 89 reviews at 4.06 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 17%
- Out of stock, average day
- 19.7%
- Average rank
- #42in Skates, Skateboards & Scooters
- Average rating
- 4.06 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 89per listing
- Listings tracked
- 42
04 · Newcomers
Amazon counts 24 of last year's 31 launches as successful.
31 products launched here in the last 12 months. Amazon counts 24 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 31
- Successful launches
- 24Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Electric Scooter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sypeeot Foldable Electric Scooter for Adults 25-40 km Range 8.5 or 10 Inch Tires Dual Suspension and App Control (W4-10.4Ah)
- Price
- £162.63
- Rating
- 3.5/5
- Reviews
- 95
- Age
- 7mo ago

Electric Scooter Electric Scooter Adult 350W with 25-35KM Range Max Speed 25KM/H 8.5 Solid Tire Double Braking System for Adults and Teens
- Price
- £116.76
- Rating
- 3.4/5
- Reviews
- 42
- Age
- 6mo ago

Electric Scooter for Adults 8.5/10 Solid Tires UP to 25KM/H 350W Powerful Motor 35/45KM Range with Braking System Foldable Lightweight Electric Scooter Max Load 120KG App Control-Black
- Price
- £162.23
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 3mo ago

HeyScooter Electric Scooter 24-34KM Range 350W Motor 8.5 Pneumatic Tires Fast Electric Scooter for Adults with APP Control 3-4 Speed Modes Multiple Braking Systems Foldable E Scooter
- Price
- £167.55
- Rating
- 3.8/5
- Reviews
- 47
- Age
- 7mo ago

QnQ Electric Scooter Electric Scooters Adult 8.5Solid Tires 20-25km Range & Max 25km/h 3 Speed Mode Foldable Electric Scooters with APP Double Braking System for Adults and Teens
- Price
- £109.77
- Rating
- 4.3/5
- Reviews
- 23
- Age
- 1y ago
Trending
90-day click momentum
OOTD T10 Electric Scooter 11 Inch Adult E Scooter Foldable with 48V 18Ah Battery 60KM Long Range Big HD Display and Double Braking System & Shock Absorption Off Road Electric Scooters for Teens
- Price
- £477.22
- Rating
- 4.2/5
- Reviews
- 9
- Age
- 3mo ago

HeyScooter W3 Electric Scooter for Adults E Scooter 25km/h Top Speed 24-34km Range 350W Motor 8.5 Honeycomb Tire Foldable Scooter with Dual Braking System APP Control LED Lights Max Load 120kg
- Price
- £171.39
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1mo ago

Keemigo Electric Scooter 350W Motor 8.5 Tires Top Speed 25Km/h 33km Long-Range Electric Scooter for Adults with Dual Lighting System and Drum Brake Smart APP Control(D8 Pro Blue 33KM)
- Price
- £161.78
- Rating
- 3.7/5
- Reviews
- 26
- Age
- 3mo ago

Heyscooter Electric Scooter for Adults 10 Off-Road Vacuum Tires 500W Motor 48V 10Ah Battery 40 km Range Adjustable Speed Dual Suspension Folding E-Scooter with Dual Brakes & App Control
- Price
- £370.77
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2mo ago

Electric Scooter for Adults 8.5/10 Solid Tires UP to 25KM/H 350W Powerful Motor 35/45KM Range with Braking System Foldable Lightweight Electric Scooter Max Load 120KG App Control-Black
- Price
- £162.23
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 3mo ago
Newest
by launch date
HeyScooter W3 Electric Scooter for Adults E Scooter 25km/h Top Speed 24-34km Range 350W Motor 8.5 Honeycomb Tire Foldable Scooter with Dual Braking System APP Control LED Lights Max Load 120kg
- Price
- £171.39
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1mo ago

Heyscooter Electric Scooter for Adults 10 Off-Road Vacuum Tires 500W Motor 48V 10Ah Battery 40 km Range Adjustable Speed Dual Suspension Folding E-Scooter with Dual Brakes & App Control
- Price
- £370.77
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2mo ago

OOTD T10 Electric Scooter 11 Inch Adult E Scooter Foldable with 48V 18Ah Battery 60KM Long Range Big HD Display and Double Braking System & Shock Absorption Off Road Electric Scooters for Teens
- Price
- £477.22
- Rating
- 4.2/5
- Reviews
- 9
- Age
- 3mo ago

Keemigo Electric Scooter 350W Motor 8.5 Tires Top Speed 25Km/h 33km Long-Range Electric Scooter for Adults with Dual Lighting System and Drum Brake Smart APP Control(D8 Pro Blue 33KM)
- Price
- £161.78
- Rating
- 3.7/5
- Reviews
- 26
- Age
- 3mo ago

Electric Scooter for Adults 8.5/10 Solid Tires UP to 25KM/H 350W Powerful Motor 35/45KM Range with Braking System Foldable Lightweight Electric Scooter Max Load 120KG App Control-Black
- Price
- £162.23
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
29
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
43%
Top 20: 81%
Open market
32%
- HeyScooter18%
- Sypeeot13%
- iScooter10%
- UrbanFish10%
- Zephyride9%
- Riceel8%
Demand
Electric Scooter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.3×
Search terms
Top Electric Scooter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- electric scooter1.7M/yr
- e scooter400K/yr
- electric scooters adult161K/yr
- electric scooters172K/yr
- escooter81K/yr
- e scooter adult95K/yr
- electric scooter adult85K/yr
- adult electric scooter88K/yr
- escooter adult21K/yr
- electric scooter adults32K/yr
Reviews and returns
What reviews say buyers love and hate about Electric Scooter
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Battery life very very short
Poor battery life
Battery does not last as expected
didnt last
Snapped in half
Broken within weeks of getting it
Wont charge or turn on
Too slow no good in charge
the charger was flimsy
DOESN'T WORK
Not went well
Won't turn on
Low quality lasted 3 months
Cheap made
Poor quality
Love
Excellent product
the build quality feels solid
fantastic build quality
Good value
Good value for money
Worth the money
a decent battery
Battery life is decent
Long lasting battery
It is also very easy to operate; both my son and daughter can use it
Convenient for general use
Easy to use
Charging is easy
fully charged
it charges fast
Return
0.3% Return rate 10% Fixable by listing
DOESN'T WORK
Not went well
Won't turn on
Wont charge or turn on
Too slow no good in charge
the charger was flimsy
Battery life very very short
Poor battery life
Battery does not last as expected
didnt last
Snapped in half
Broken within weeks of getting it
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Electric Scooter questions
Answered from the same tracked data.









