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Grocery

£930.1M/yr of tracked demand across 2,977 niches on Amazon United Kingdom (median 90-day growth -8.6%) — led by dumpling squishy at 77/100.

#2 of 19 tracked United Kingdom categories · 13% of the tracked market

Niches tracked

2,977

Data through 2026-07-19

Market / yr

£930.1M

across tracked niches

Median growth (90d)

-8.6%

search volume vs the prior quarter

Launch-ready

49

niches that clear our launch bar

49 of 2977 tracked niches clear our launch bar.

Where the money is

Yearly tracked market size by niche

+69 too small to tile at tap-target size — every entry is listed below the map

Top 100 of 249 niches by market size shown

Top picks

The strongest niches we track in Grocery
76
Worth a look

rose wine

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market/yr
£518K
Growth 90d
+20.1%
Top-5 clicks
25%
Rating
4.3★
Read the full verdict →
74
Worth a look

invisalign cleaner

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market/yr
£585K
Growth 90d
+63.1%
Top-5 clicks
76%
Rating
3.9★
Read the full verdict →

Opportunity map

Each bubble is one niche — 90-day growth against how locked the shelf is; bubble size tracks market size, color grades the verdict. Click a bubble to open its verdict.
-50%0%+50%+100%+150%0%25%50%75%100% Top-5 click share — right = concentrated Growth 90d dumpling squishyrose wineinvisalign cleaner
Launch it Worth a look Skip it

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — median niche search growth of -8.6% over the last 90 days.
30.0M20.0MSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Movers — rising vs cooling niches by 90-day growth

Rising

#NameGrowth (90d)
1↑546.1%
2
ice lollies

£336K/yr

↑386.9%
3↑347.3%
4↑272.5%
5↑271.5%

Cooling

#NameGrowth (90d)
1
easter egg

£3.1M/yr

↓97.7%
2
mini eggs

£310K/yr

↓85.5%
3↓67.5%
4↓66.6%

Niches

2977 tracked
#NicheVerdictScoreMarket/yr90dTop 5RatingPrice
1dumpling squishy

Beatable incumbent ratings (3.4★)

Launch it
77
£1.1M+79.6%30%3.4★£9.62
2rose wine

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
76
£518K+20.1%25%4.3★£12.32
3invisalign cleaner

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
74
£585K+63.1%76%3.9★£21.92
4beeswax bread bag

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
74
£107K+123.8%42%4.2★£14.82
5wine

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
73
£3.6M-6.5%24%4.4★£12.40
6ice lollies

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
73
£336K+386.9%32%4.4★£3.39
7freeze pops

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
73
£147K+674.7%29%4.3★£9.91
8ice cream

Low returns (0.0%)

Launch it
72
£1.2M+100.0%22%4.5★£3.27
9mouse repellent

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
72
£582K+10.5%33%3.9★£14.17
10beer keg

Low returns (0.4%)

Launch it
71
£1.1M+114.0%40%3.9★£61.71

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