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Grocery

£930.1M/yr of tracked demand across 2,977 niches on Amazon United Kingdom (median 90-day growth -8.6%) — led by dumpling squishy at 77/100.

#2 of 19 tracked United Kingdom categories · 13% of the tracked market

Niches tracked

2,977

Data through 2026-07-19

Market / yr

£930.1M

across tracked niches

Median growth (90d)

-8.6%

search volume vs the prior quarter

Launch-ready

49

niches that clear our launch bar

49 of 2977 tracked niches clear our launch bar.

Where the money is

Yearly tracked market size by niche

apples

£37.0Mscore 60 · Launch it

carpet cleaner

£16.3Mscore 58 · Worth a look

whisky

£12.3Mscore 70 · Worth a look

energy drink

£8.7Mscore 60 · Launch it

coffee beans

£7.9Mscore 63 · Worth a look

washing pods

£7.5Mscore 63 · Launch it

dishwasher detergent

£7.4Mscore 61 · Launch it

chocolate

£7.3Mscore 61 · Worth a look

gin

£7.1Mscore 61 · Launch it

electrolytes

£6.4Mscore 65 · Launch it

nespresso pods

£5.4Mscore 62 · Worth a look

bourbon

£5.2Mscore 60 · Launch it

rum

£4.3Mscore 65 · Launch it

baby milk

£4.0Mscore 60 · Worth a look

beer

£3.8Mscore 61 · Launch it

sweets

£3.6Mscore 66 · Launch it

wine

£3.6Mscore 73 · Worth a look

biscuits

£3.5Mscore 66 · Worth a look

bin bags

£3.4Mscore 58 · Launch it

olive oil

£3.4Mscore 62 · Worth a look

matcha

£3.2Mscore 59 · Worth a look

champagne

£3.2Mscore 60 · Launch it

water

£3.1Mscore 60 · Launch it

plug in air freshener

£3.0Mscore 58 · Worth a look

laundry detergent

£2.9Mscore 60 · Launch it

protein bars

£2.9Mscore 62 · Launch it

running

£2.4Mscore 63 · Worth a look

non bio washing capsules

£2.3Mscore 63 · Launch it

fairy non bio pods

£2.2Mscore 62 · Launch it

organic coconut water

£2.0Mscore 61 · Launch it

prepared fruit

£2.0Mscore 62 · Launch it

ground coffee

£1.8Mscore 64 · Worth a look

carpet cleaner shampoo

£1.8Mscore 58 · Launch it

noodles

£1.7Mscore 61 · Worth a look

cocoa powder

£1.7Mscore 66 · Worth a look

duster

£1.6Mscore 59 · Worth a look

electrolytes sachets

£1.6Mscore 69 · Launch it

isotonic drink

£1.5Mscore 58 · Launch it

rice

£1.4Mscore 61 · Worth a look

cereal

£1.4Mscore 58 · Worth a look

yoghurt

£1.4Mscore 60 · Launch it

syrup

£1.4Mscore 60 · Launch it

probiotic drink

£1.3Mscore 60 · Worth a look

bone broth

£1.3Mscore 61 · Worth a look

ice cream

£1.2Mscore 72 · Launch it

humantra electrolytes

£1.2Mscore 61 · Launch it

flavoured water

£1.2Mscore 60 · Launch it

prosecco

£1.2Mscore 60 · Launch it

sweets gift box

£1.1Mscore 65 · Worth a look

cider

£1.1Mscore 63 · Launch it

food waste bags

£1.1Mscore 59 · Launch it

kraken black cherry

£1.1Mscore 60 · Launch it

harry potter gifts

£1.1Mscore 59 · Worth a look

freezer bags

£1.1Mscore 60 · Worth a look

crease release spray

£1.1Mscore 59 · Launch it

cacao powder

£1.1Mscore 60 · Worth a look

pizza

£1.1Mscore 63 · Launch it

chocolate hamper

£1.1Mscore 65 · Worth a look

steak

£1.1Mscore 59 · Worth a look

beer keg

£1.1Mscore 71 · Launch it

dumpling squishy

£1.1Mscore 77 · Launch it

manuka honey

£1.1Mscore 59 · Worth a look

cake

£1.0Mscore 65 · Worth a look

ready meals

£1.0Mscore 71 · Worth a look

dark chocolate

£989Kscore 61 · Worth a look

kraken rum gift sets

£973Kscore 60 · Launch it

tonic water

£927Kscore 60 · Launch it

mosquito repellent

£919Kscore 64 · Launch it

decaf coffee beans

£918Kscore 60 · Worth a look

samyang noodles

£916Kscore 62 · Worth a look

garden broom

£911Kscore 69 · Launch it

lulutox detox tea

£890Kscore 58 · Launch it

liquid death

£888Kscore 62 · Launch it

decaf coffee pods

£886Kscore 64 · Worth a look

vegan chocolate

£882Kscore 65 · Worth a look

hamper

£872Kscore 64 · Worth a look

liquorice

£859Kscore 60 · Worth a look

bamboo toilet roll

£853Kscore 58 · Worth a look

sardines

£845Kscore 65 · Worth a look

cheese hamper

£831Kscore 65 · Worth a look

hot sauce

£794Kscore 60 · Worth a look

beer gifts for men

£746Kscore 70 · Worth a look

mints

£728Kscore 58 · Worth a look

long handled dustpan and brush set

£706Kscore 62 · Worth a look

sparkling water

£701Kscore 62 · Worth a look

water flavouring sachets

£690Kscore 63 · Worth a look

rocket

£679Kscore 62 · Worth a look

cbd gummies

£676Kscore 62 · Worth a look

nuts

£675Kscore 60 · Worth a look

spider repellent

£657Kscore 67 · Worth a look

filter coffee

£650Kscore 61 · Worth a look

protein shakes

£639Kscore 60 · Worth a look

sourdough starter kit

£630Kscore 62 · Worth a look

ginger shot

£624Kscore 62 · Worth a look

afternoon tea

£623Kscore 65 · Worth a look

gin gift set

£614Kscore 61 · Worth a look

pork scratchings

£604Kscore 60 · Worth a look

corned beef

£596Kscore 60 · Worth a look

invisalign cleaner

£585Kscore 74 · Worth a look

mouse repellent

£582Kscore 72 · Worth a look

Top 100 of 249 niches by market size shown

Top picks

The strongest niches we track in Grocery
76
Worth a look

rose wine

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market/yr
£518K
Growth 90d
+20.1%
Top-5 clicks
25%
Rating
4.3★
Read the full verdict →
74
Worth a look

invisalign cleaner

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market/yr
£585K
Growth 90d
+63.1%
Top-5 clicks
76%
Rating
3.9★
Read the full verdict →

Opportunity map

Each bubble is one niche — 90-day growth against how locked the shelf is; bubble size tracks market size, color grades the verdict. Click a bubble to open its verdict.
-50%0%+50%+100%+150%0%25%50%75%100% Top-5 click share — right = concentrated Growth 90d dumpling squishyrose wineinvisalign cleaner
Launch it Worth a look Skip it

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — median niche search growth of -8.6% over the last 90 days.
30.0M20.0MSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Movers — rising vs cooling niches by 90-day growth

Rising

#NameGrowth (90d)
1↑546.1%
2
ice lollies

£336K/yr

↑386.9%
3↑347.3%
4↑272.5%
5↑271.5%

Cooling

#NameGrowth (90d)
1
easter egg

£3.1M/yr

↓97.7%
2
mini eggs

£310K/yr

↓85.5%
3↓67.5%
4↓66.6%

Niches

2977 tracked
#NicheVerdictScoreMarket/yr90dTop 5RatingPrice
1dumpling squishy

Beatable incumbent ratings (3.4★)

Launch it
77
£1.1M+79.6%30%3.4★£9.62
2rose wine

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
76
£518K+20.1%25%4.3★£12.32
3invisalign cleaner

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
74
£585K+63.1%76%3.9★£21.92
4beeswax bread bag

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
74
£107K+123.8%42%4.2★£14.82
5wine

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
73
£3.6M-6.5%24%4.4★£12.40
6ice lollies

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
73
£336K+386.9%32%4.4★£3.39
7freeze pops

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
73
£147K+674.7%29%4.3★£9.91
8ice cream

Low returns (0.0%)

Launch it
72
£1.2M+100.0%22%4.5★£3.27
9mouse repellent

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
72
£582K+10.5%33%3.9★£14.17
10beer keg

Low returns (0.4%)

Launch it
71
£1.1M+114.0%40%3.9★£61.71